Tips for Writing an Inspiring Mission Statement

Every business needs to have a mission statement. It must…

Every business needs to have a mission statement. It must inspire the team, service the customer, and have a clear message. If you don’t know where to start, don’t worry. This article is going to teach you how to write a mission statement.

Whether you’re a small business owner, who just established your business or a huge business corporation, this article is for you. It will help you write a mission statement that will surely leave an impact and motivate your team.

A notebook next to a keyboard, ballpens, and a pair of glasses.
Photo by Jess Bailey on Unsplash

What is a Mission Statement?

A mission statement defines the organization’s purpose, values, and principles and communicates its most significant strengths to stakeholders. The statement also becomes essential for interpreting the organization’s future direction and capabilities.

It serves to guide the entire organization on a journey to achieve the organization’s purpose. A mission statement is a plan that tells the organization’s stakeholders about what it stands for. It also describes how it can benefit others and where it is headed.  

Mission Statement vs. Vision Statement

Companies often display their mission and vision statements alongside each other. These often seem similar. However, Mission and Vision Statements are not interchangeable. 

The main difference between a mission and a vision statement is that a mission statement is a short-term plan to accomplish an event. A vision statement, in contrast, is a long-term, year-long plan of action. The main purpose of your mission statement is to ensure that the people and resources at your organization are devoted to achieving your goals.

Mission statements motivate a team to constantly advance toward a common goal. Vision statements represent what an organization aims to accomplish and what the world will look once you accomplish its mission.

Tips on How to Write a Mission Statement

Here are some tips to help you write a compelling mission statement.

1. Identify the Company’s Core Values

Core values are words that describe a company’s identity. These values should guide its decisions. They give the company direction and establish a standard to operate by. For example, some of Microsoft’s core values are as follows: Trustworthy Computing, Innovative, Corporate Social Responsibility, and Diversity.

Once you’ve identified your company’s core values, you can incorporate these into your mission statement. These principles can earn the respect of your employees as well as the appreciation of your customers.

2. Define the Purpose of your Company

A business shares its value through its products or services. Your mission statement can describe what you do for your customers. Explain what your goal is. Describe what you want your products or services to accomplish.

For example: “This business aims to provide internet services to people in remote areas. We want to aid them in connecting with the world.”

3. Explain your Product or Service

You need your customers and investors to understand the value your company has to offer. Are you selling products or services? How can these benefit your customers? What problems can it solve? Ponder these questions while you construct your mission statement.

4. Be Brief but Meaningful

Your mission statement doesn’t have to be several paragraphs long. Don’t overcomplicate it. It just has to convey what your company is about and what it stands for.

Some big companies may opt for lengthy, more detailed mission statements. But it’s best to keep your mission statements between 140 and 450 characters long. This will make it easier to remember and understand.

To Wrap Up

Your mission statement should be brief, meaningful, and easy to understand. It should be able to motivate and inspire your employees to achieve a shared goal. Follow the tips in the guide on how to write a mission statement, and you’re sure to create a great one.

Frequently asked questions

What are the 3 parts of a mission statement?

  • A successful mission statement should outline your contribution.
  • Distinction – The next component of a successful mission statement is distinction.
  • How can you define your target market?

What are the 5 parts of a mission statement?

Your mission statement should consider every aspect of your business, from the services that you offer to the products that you sell and the value proposition you must present. Actionable, substantive, dynamic, and charismatic must accompany it.

What is Nike’s mission statement?

Nike’s mission statement is to inspire and inspire every athlete* around the world. [*If you possess a body, you are an athlete.].

What makes a mission statement inspiring?

Your mission statement will make your brand a lasting impression on your consumers, so they will choose you over another vendor. An organization’s mission statement is one that integrates its core values with its personality.

What 3 things should a good mission statement have?

  • Write a sentence explaining what your company does.
  • Use a phrase that explains what your company does in a simple manner.
  • Write a sentence explaining how your company operates according to those core values.
  • Write down some of your core values.

What characteristics does an effective mission statement have?

Mission statements should address core goals. Key policies and values are underlined in this document. Additionally, it defines the main competitive landscape in which the company operates. In addition, the mission encourages employees to attain short-term goals.

What is a good example of a mission statement?

Examples of Mission Statements. Achieve optimism with life. Creating healthier communities by connecting people to real food is Sweetgreen. Patagonia: We’re here to save our planet.

What are the five 5 tips for writing a great mission statement?

  • Take time to choose your words.
  • Consider your company’s value and why it exists.
  • Make sure your mission statement is updated.
  • Be ambitious
  • Live it

What makes a bad mission statement?

Don’t create a mission statement that narrowly concentrates on one set of problems, motivators, customers or just a selection of products or services. Your services or products are never guaranteed to be useful to anyone.

What are the 9 components of a mission statement?

Nine key components were identified two years later (David, 1989). Customers, products / services, markets, technology, survival, philosophy, self-concept, public image, and the company’s employees.

Tips for Writing an Inspiring Mission Statement

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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