Mission Statement Guide: Overview, Importance & Examples

A mission statement is a short, clear statement of a…

A mission statement is a short, clear statement of a company’s purpose. It helps people know and understand your company in the most specific context, answering the question, “Why should people choose you”? The mission statement examples highlighted in this article will inspire you to create a unique one.

Mission statement includes a description of the organization, its functions, and its objectives. In this article, you’ll learn what mission statement is, the best mission statement examples and how to write a compelling mission statement.

What is a Mission Statement?

A mission statement is typically a short, declarative statement that articulates the values, goals, and vision of an individual, organization, or community. Its purpose is to guide in identifying and achieving goals of the company. It provides a defining purpose that helps guide the group or individual through work and activities.

Mission statements are personal declarations by a team of people that encapsulates an institution’s mark, ethos, and values. They are used specifically to provide concise information about the company’s business and why it exists.

The purpose of a mission statement is to communicate the philosophy that determines the future of the venture.

The Importance of a Mission Statement

A mission statement is a set of beliefs or goals that sets out a company’s purpose, whether a small business or a mega-corporation. It guides decision-makers on what activities should be carried out to create a culture of achievement.

A company’s mission statement must be concise, clear, and meaningful. Here are two main reasons why all businesses should have a mission statement.

1. It provides direction to the company

A mission statement provides a road map for the company, its employees, and team members. In a company with multiple employees, it becomes difficult to stop everyone and tell them precisely the company’s goals and objectives.

The mission statement makes it possible for companies to efficiently communicate a clear direction and road map to everyone in the company.

2. It helps with the decision-making process

A mission statement guides an organization or company through decision-making and ensures they are on the right path. By including specific information in the mission statement, companies will be less prone to make certain decisions. They will have an idea of what is expected of them.

Mission statements are essential to an organization as they provide clarity and a sense of direction. They are also vital tools for determining whether the decision made by the company is right or wrong.

Tips for Writing a Mission Statement

Mission statements typically discuss what a company will do or who it will serve. There are two key objectives for a successful mission statement–flexibility and simplicity. The following tips will guide you in crafting a compelling mission statement for your company.

1. Explain your company’s product or service offering

In a literal sense, you want prospects to understand what your company does. It means you need to explain your offer in clear terms. Avoid using long sentences and paragraphs.

Your explanation should answer the most basic questions like:

  • What are you selling? A product or service?
  • Why would potential customers buy it?
  • What problem does the product solve for the consumer?

2. Identify the company’s core values.

Think about your company’s core values. What motivated you to create that product or service. Core values are the principles that your company is built upon. It is the interconnectivity between features that drives your company’s success. You’ll have an appealing set to add to your mission statement by identifying core values that hold meaning on both personal and organizational levels.

3. Condense these statements into one.

After identifying your company’s products and core values, you need to condense these statements into one. State the who, why, and what of your company. Your mission statement can be a single sentence or a paragraph, but it must be a summary of your company’s purpose.

  • What: The product/service the company offers.
  • Who: The target audience of the company.
  • Why: The purpose or goals of the company.

4. Make it clear and concise

Your mission statement must be concise and clear. It should outline the purpose of your company and demonstrate its goals. Use suggestions and recommendations from your team members to fine-tune your statement. Make sure that it is expressed using simple and proper English.

Mission Statement Vs. Vision Statement

A mission statement is a short statement that provides a course of action for a company. In contrast, a vision statement is longer and usually spans a company’s future strategy. Mission statements are much more targeted and typically continue over time, whereas vision statements can be changed as often as needed.

Mission statements describe the current focus of the company. It includes the company’s purpose, target audience, and key offerings. It is also specific and focuses on a certain period.

Vision statements are aspirational and give the company a broad idea of what it sees in the future. A vision statement is broader and more abstract. It includes elements from the mission statement but is described in the future tense.

15 Best Real-Life Mission Statement Examples

  • Life is Good: To spread the power of optimism.
  • Patagonia: We’re in business to save our home planet.
  • Sweetgreen: To inspire healthier communities by connecting people to real food.
  • American Express: Provide the world’s best customer experience every day.
  • InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.
  • IKEA: To create a better everyday life for many people.
  • IHonest Tea: To create and promote great-tasting, healthy, organic beverages.
  • JetBlue: To inspire humanity – both in the air and on the ground.
  • Warby Parker: To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.
  • Tesla: To accelerate the world’s transition to sustainable energy.
  • TED: Spread ideas.
  • Nordstrom: To give customers the most compelling shopping experience possible.
  • Workday: To put people at the center of enterprise software.
  • Invisible Children: To end violence and exploitation facing our world’s most isolated and vulnerable communities.
  • Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.
mission statement word in the midst of other organizational terms.
Mission Statement

Wrapping Up

A company’s mission statement is a statement about what the company does. It simply explains the product or service and the company’s values. It can be as short or as long as you want, but it is often kept brief. In contrast, a vision statement is more ambitious, covering the future of the company. The mission statement examples in this article will help you create a unique one for your organization.

Frequently asked questions

Why are mission statements so important?

Mission statements are invaluable navigational tools when thinking about the future of your company. If you identify the mission of your work, you will be able to better understand the goals your company should be pursuing.

What are the advantages of writing your own mission statement?

Personal mission statements can assist you greatly because they clearly define your goals, allow you to avoid distractions, and provide a clearer pathway to success. Your company should share its mission statements, and you should.

Why are mission statements important to an organization?

Mission statements define the organization’s business, products, and services, and thus define the main objective. The organization provides detailed information regarding what it does, how it does it, and who it acts for.

What is the main purpose of a mission statement and what should it contain?

A mission statement describes the purpose of your company. Mission statements provide the perfect explanation behind the ‘why’, the, and what of your company. In order for companies to execute mission statements, they must follow guidelines. Your company’s goals should align with your mission statement.

What are the benefits of having a clear vision and mission statement?

  • To communicate the organization’s direction.
  • To motivate employees
  • To assist in daily operations.
  • Organizations must keep their focus in check.

Which is the main purpose of a mission statement quizlet?

Can a mission statement be described briefly as a company’s philosophy? This mission statement explained why the company exists and its purpose both for its employees and the public.

What is the importance of mission as a student?

Mission statements and vision statements can help the school follow its larger goal by helping leaders navigate competing interests. There are no spoken contracts between the organisation and its stakeholders regarding the organisation’s vision and mission statements.

What are the benefits to employees of developing a mission vision and values statement?

As a result of the vision and mission statements, everyone is aligned with the organization, ensuring a single mission is being achieved. The organization gains efficiency and productivity through this.

What is the purpose of a mission and vision statement?

Mission Statements describe the company’s business, its objectives, and its approach to achieving those objectives. A vision statement describes the company’s desired future role. Missions and Vision Statements often incorporate elements of the company’s goals and values.

What are the 3 purposes of a mission?

Mission and vision statements serve three important roles: (1) communicate the organization’s purpose to stakeholders, (2) inform strategic development, and (3) develop measurable goals and objectives to measure success of the organization.

What are the 3 parts of a mission statement?

  • An effective mission statement must outline your contribution.
  • Distinction – A successful mission statement should be evaluated in every respect.
  • What is your target market?

Are mission statements effective?

A great mission statement is a foundational element of a good strategy because it helps define your organization’s core mission, as you look down the road. Together with your vision statement, it outlines why your organization exists and where you intend to go in the future.

What does mission statement contain?

Mission statements define a company’s culture, values, ethics, fundamental goals, and agenda. In addition, the document describes how each of these applies to the company’s stakeholders – its employees, distributors, suppliers, shareholders, and the community at large.

What is the purpose of the mission statement and why is it important to the strategic planning process?

Mission statements state how to motivate a startup to be successful. As stated in the article, the organization aspires to make a positive contribution to society. This statement is not a strategic objective, but rather the basis for developing the strategic objectives and strategic plan.

Mission Statement Guide: Overview, Importance & Examples

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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