A Quick Guide for Using A/B Testing on WordPress

It can be really upsetting to not see any traffic…

It can be really upsetting to not see any traffic to your website after all your hard work. Fortunately, there are ways to evaluate the changes you made to your website.

You can see how they affect the conversion rate or volume of visitors as a whole. A/B testing and multivariate testing are the two widely used techniques.

If you are not familiar with these terms, don’t be alarmed! We are going to take a brief look at the A/B testing method in this article as well.

Now, experienced content creators and webmasters will go with their gut feeling for generating traffic. They won’t feel a need to run any tests.

But with WordPress AB testing, you can get healthy results that are statistically significant. The results of this powerful tool can help you immensely to optimize your pages.

So, without further ado, let’s take a look at how we go about conducting an A/B test in WordPress, shall we?

What Is A/B Testing?

An iPad with the App Store open, looking at the app WordPress for iOS.
Photo by Souvik Banerjee on Unsplash

Two forms of testing are essential to effective website development. Split testing, commonly known as A/B testing, compares two-page elements against one another to see which piece readers respond to better.

If you want to test a headline, for instance, you can create two identical pages with different headings and send visitors to each page. This way, you can see which headline generates more page views, time on page, and greater conversion rates. Conversion rate refers to the percentage of your visitors that ended up doing what you wanted them to do. For example, if you have an e-commerce page, your conversion rate would track visitors that made a purchase.

Multivariate testing is another sort of testing that is well-liked by marketers. You can test various iterations of the same page using multivariate testing to determine which page gets better user reactions.

A/B testing is more successful at determining how website users react to particular components on a web page. A multivariate test can reveal which version of a web page is more effective, but A/B testing is recommended for evaluating individual page parts. Having access to each piece gives you more time to determine which one is best served and drives the most sales. If you are doing a complete redesign of your landing page, go with A/B testing.

Succesful testing, whether A/B or MVT, is especially important when you are optimizing your landing page. Going with the CTA and theme that drives sales is the key to a good landing page design.

How to Conduct A/B Testing?

For A/B testing, you should be prepared to test every component of your website and web page. Isolate each component and test it separately to accomplish it successfully.

Selecting two variations of a single page element to compare is the idea. You should compare their performance to evaluate which one improves your WordPress site’s page views, conversions, and other crucial metrics.

Organize your headers first. A/B testing two headers will allow you to see which one performs better.

The same method can be used to test footers and sidebars. Run an A/B test where you sample each footer to a section of your audience to determine. For example, test whether a three-column footer or a four-column footer is more favored by site visitors.

Your sidebars are the same way. You can compare how well two versus one sidebar are received by your audience or see which of two single-sidebar layouts works best.

WordPress AB Testing

There are many WordPress AB testing tools available. It’s possible to install many of these tools and use them right away because they are services or plugins.

You don’t need any technical knowledge because most of them are simple to use. You can use these WordPress tools to run successful A/B testing on your website if you know how to install WordPress.

The tools listed below include both basic testing tools and tools that test particular web page parts. Some of them speak for themselves, while others come highly recommended by reputable developers.

Also, you can install some of these tools as plugins, which is handy. If you are specifically looking for plugins, keep in mind that not all of them have plugins for WordPress.

Best Paid A/B Testing Tool on WordPress

Here are two paid WordPress AB testing tool.

Google Optimize

Previously known as Google Content Experiments, Google Optimize is a fantastic new tool from Google! This is highly strong and simple to use, plus it is now connected with Google Analytics. The best feature is that you can run up to 5 tests at once absolutely free.

There isn’t a WordPress plugin, but all you need to do is add some code to the header of your website. Our use of it to test various copies for our WordPress sidebar widgets is a prime illustration.

Nelio

The most effective and flexible conversion optimization service for WordPress is Nelio A/B Testing. A/B testing experiments are defined, managed, and tracked with the use of robust and stunning Heatmaps.

Additionally compatible with WooCommerce is Nelio. Since it comes with a WordPress plugin, you can do everything from WordPress.

The minimal plan is $29 monthly. A professional-level solution that is excellent for small enterprises is also available for $89 per month.

Best Free A/B Testing Tool on WordPress

Here are two free WordPress AB testing tool.

Split Test for Elementor

A popular page builder for WordPress websites is Elementor. The best companion to Elementor is this plugin, if you already have it set up.

You can compare different widgets or individual components with Elementor’s Split Test feature, or you can test entire pages. Additionally, it is free of clumsy JavaScript and other coding that can lengthen the time it takes for pages to load.

The straightforward and easy-to-use Split Test for Elementor enables you to test what you want, when you want, without sacrificing performance. You’ve got a winner when you combine it with the powerful WordPress site development capabilities of the Elementor platform.

ABtesting.ai

Another free option for WordPress AB testing is ABtesting.ai.

Advanced AI is another feature of this plugin that aids in conversion optimization. It is special because it test several factors simultaneously and display combinations of items until a statistically significant winner is found. For marketers who require a set-it-and-forget-it solution where the machine handles all the work, this makes it a terrific choice.

In Conclusion

To efficiently produce leads and income, it’s critical to understand what your users are seeking, what appeals to them, and what doesn’t. Once you have the appropriate A/B testing plugins, you can start making growth-related decisions with confidence.

So which is ideal for WordPress AB testing? What you’re looking for will determine the response. Any of these tools we’ve described above can help you start your A/B testing. With so many wonderful options now accessible, it’s more a matter of which tool delivers the functionalities you need in the format you prefer.

Frequently asked questions

Can you use Google optimize with WordPress?

Additionally, you can automatically add Google Optimize to your WordPress site. For beginners, this method is not recommended since you need to modify your Google Analytics code manually.

How do I use WordPress AB test?

  • Test new features. It is possible to create a new test, divided test / Add test, once you activate the plugin.
  • Setup Test in Elements. After you create a test, open the Elementor editor for the design you want to A/B test.
  • View Test Results

What is thrive optimize?

The Best WordPress A/B Testing Plugin for Thrive Optimize.

What is AB testing in SEO?

A/B testing (also known as split testing) involves changing one or more elements of a page, and comparing how the original page and test page variant perform when shown to different segments of the audience. The original page will be variant A, and the test page version will be version B.

Does optimizely work with WordPress?

Use this plugin to configure your WordPress site to work optimally. This plugin is designed for testing headlines and allows you to create new experiments, see your experiment results, launch winners, and much more with no need for WordPress.

Can you split test on WordPress?

You can run split tests on your landing pages instead of testing single elements in your landing page. You can customize templates, track conversion rates, or run multivariate tests you want to test several elements at once.

When should you not use an AB test?

  • Don’t take action if: there is little risk to taking action right away.
  • It is okay not to A/B test if: you do not already have an informed hypothesis.
  • The time on A/B tests is not safe if:.
  • Don’t A/B test when: you don’t have any meaningful traffic.

How do you perform AB testing UX?

  • Form a hypothesis. The A/B hypothesis is an assumption on which to base the test.
  • Development and execution of the test. Create the two versions for testing, A and B.
  • Analyze the results
  • Implement the results

How many contacts do you need on your list to run an A B test?

You may run an A/B test with as few as three contacts, but the larger your test groups are, the better. Subject lines for A/B testing should have at least 1,000 contacts for the most meaningful results.

How do you implement A and B test?

  • You can test a variable.
  • Identify your goal
  • Create a ‘control’ and a challenger.
  • Do not worry about splitting your sample groups equally and randomly.
  • If applicable, determine your sample size.
  • Decide how significant your results should be.
  • Make sure you only run one test at a time during any campaign.

How do I optimize for Google AB test?

  • Go to Manage Your Account (Main menu > Accounts).
  • Select your container
  • Click Create experiment
  • Your experiment name (up to 255 characters) is required.
  • Click on the editor page URL (the web page you want to test).
  • Take the A/B test.
  • Click Create

How do I validate my AB test results?

  • Make sure this test was accurate. How accurate is the lift and p-value calculation?
  • Check other metrics to make sure the outsized result is not isolated to this one metric.
  • Make sure everything is correct.
  • Please make a final recommendation based on your conclusions.

How do you split a website test?

  • Start by studying your website data. Data, data, data! .
  • Make a strong hypothesis. Divided tests should never be based on a person’s opinion or feeling.
  • 3: Test your hypothesis. Now it’s up to you to create a variation and test it against the original page.

Can you do AB testing on a website?

“Under Omniconvert, you can create A/B tests on your site using tools like Optimizely,” Bharath says. In addition to their point-and-click tools, they allow users to create variations of a page and change elements to test without any coding knowledge. Puryear recommends Google Content Experiments.

How do I test a WordPress plugin?

Click on the blue “Try Now” button to find the plugin you wish. Addendio opens a new window when you select a plugin to select the WordPress Sandbox environment. It asks for your email address, too, as well as the WP version and language of the install.

A Quick Guide for Using A/B Testing on WordPress

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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