App Store Keywords Guide: Tips and Keyword List

Perfecting your App store optimization is crucial for getting your…

Perfecting your App store optimization is crucial for getting your app discovered. No matter how great and unique your app is, it’ll be invisible in search results and lost amongst other apps without proper optimization. App store optimization involves several factors, including using app store keywords that influence the store’s ranking algorithm.

Optimization makes your app visible and discoverable, increasing downloads and helping you stand out amongst the competition. Keywords are important and valuable for ranking on search engines, but selecting the appropriate keywords can be difficult.

This guide highlights some expert tips to help you find the best keywords for your app.

What is App Store Optimization?

App Store Optimization involves optimizing mobile apps to rank higher in an app store’s search results. Optimizing apps revolve around getting in front of potential customers, leading to more organic traffic and user downloads.

Optimization is an easy way to help users find your product. It involves several factors and tactics, including choosing the right app name and subtitle and using appropriate keywords.

Keywords are an essential part of optimization when it comes to improving your app rankings. The keywords you choose can either make or break the success of your marketing strategy.

Tips for Choosing The Best App Store Keywords

Search popularity and volume are good indicators for ranking and traffic but shouldn’t be the only element to consider when choosing a keyword.

Several other keyword selection strategies help to create a holistic picture of an appropriate keyword. Here are some expert tips for choosing the best keywords.

1. Consider Keyword Relevancy

When it comes to making a keyword choice, it’s crucial to select keywords that are relevant to your product. That one describes your app’s primary purpose and core functionality.

Conversion rates strongly impact keywords rankings. If you use a keyword that is irrelevant to your product, it will not convert. And the app algorithm will lower your rankings for that keyword. On the other hand, the algorithm will boost your rankings if you have a reasonable conversion rate. Before settling on a keyword, ensure that it’ll attract your audience to download your app.

2. Consider Keyword Competition

Users are less likely to click on an app that ranks below the first ten results. They consider the top results the best and wouldn’t want to scroll that far.

However, it’s best to use keywords that rank but have the lowest competition. This will make it easier for you to gain high rankings. Monitor your keyword rankings and stick to those for which you have high rankings unless they don’t result in conversions.

3. Consider Keyword Volume (Search Popularity)

It’s good to look at keyword popularity before settling on a keyword. Apple allows you to check for the search popularity of particular keywords. The result can help you gauge the potential of a keyword concretely and measurably.

However, an average-searched keyword might put you in the top 10 results than a viral keyword. So target long tail keywords that are relevant to your app. They will drive more downloads and increase traffic because they’re more specific and less competitive.

4. Narrow it Down.

Make an extensive list of keywords and choose the best of them. Avoid changing your keywords too often. Instead, give them a chance to work. Changing them might impact your conversation rates negatively and lead to lower rankings.

5. Track Your Keyword Performance.

After deciding on the keywords to use and incorporating them into your App Store Optimization strategy, don’t forget to monitor the performance. You should be able to analyze the metrics from app stores after 3-4 weeks and determine if your keyword is working or not.

Popular App Store Keywords

Here are some of the most popular keywords, i.e., those searched for the most on the App Store.

  • Instagram
  • Mario Kart
  • Snapchat
  • YouTube
  • Zoom
  • Among us
  • Face app
  • Facebook
  • Disney plus
  • Widget smith
  • Bumble
  • Sleep sounds
  • TikTok
  • TikTok
  • Call of Duty
  • Disney
  • Free games
  • Messenger
  • Parler
Iphone 4s dark screen picture displaying mobile applications icon
Iphone 4s dark screen picture displaying mobile applications icon

To Wrap Up

App Store Optimization involves optimizing your app’s title, description, keywords, and images to rank high on search engines.

A good app store keyword can significantly increase download, revenue, and user base. There are several factors to consider when choosing a keyword, including its relevance, competition, and search popularity. You can use a keyword generator if you’re having difficulty choosing the perfect keyword for your app.

Frequently asked questions

How do you rank for ASO keywords?

  • Find as many keywords you can to identify.
  • Sort out the non-popular ones.
  • Make sure you can compete for the ones you like.
  • Choose from the top five and use them.

Does capitalization matter Google ads?

Overcapitalization, such as FREE SHIPPING, and inter-capitalizing, such is FrEe ShIpPiNg, are strictly prohibited in Google Ads and can cause disapproval. Keep your title case or sentence case in mind and you should be fine!

What is the difference between ASO and SEO?

Simplely, ASO and SEO differ with the main difference being that SAP is for app stores, whereas SEO is for websites. People usually use this explanation. SEO is an increasingly popular term. It’s why people would just say ASO is “mobile SEO” or “SEO for apps.”.

Are App Store keywords case sensitive?

The case for keywords is not sensitive.

How do I find keywords in app store?

Type your keywords into the search bar one by one in the App Store or Google Play Store to get long-tail keywords. The store algorithm will display auto-complete suggestions for the most popular long-tail keywords.

Which keyword can be used for making a search case-sensitive?

Use the case filter to make your search case-sensitive. For example, the following search will return only those results that match the term HelloWorld.

How do I rank my app?

  • Optimize your website
  • Download the app pack now.
  • Nevertheless, there is a downside.
  • The correct keywords are recommended.
  • Optimise your title and description.
  • You need reviews
  • Use app-specific keywords
  • Wrapping it up

How do you select keywords for an app?

  • Using App Radar or a similar app, do a search to see what keywords your app ranks for.
  • Add another relevant keyword to your tracking list.
  • Keywords that have a good balance between search volume and difficulty should improve rankings.

Are SEO keywords case-sensitive?

SEO keywords do not have a case-sensitive nature. Search engines like Google treat all keywords similarly regardless of whether they are in lowercase, uppercase, or both.

Is SEO case-sensitive?

Do search engines use cases sensitively? No, they do not differentiate between lowercase and uppercase queries. Boolean operators are only exceptions.

What is a support URL?

The support url links to a website maintained by the app developer. This service is designed to allow users to contact you if they experience problems, want new features or want to ask questions about your app.

Does capitalization matter for keywords?

In order to match keywords, lowercase and uppercase letters are considered. As a simple rule, Google knows where the keywords are exact. Among the keywords, it considers those that are relevant or close to the original keyword.

How can I improve my App Store listing?

App Store Connect is available to optimize your App Store listing. Three fields can be filled with your keywords: app name (30 characters), subtitle (30 characters) and keyword field (100 characters).

How does app store optimization work?

Optimizing mobile apps to rank higher in an app store’s search results. A higher ranking in an app store’s Google search results will make your app more visible to potential customers. This increased visibility means more traffic to your app’s page in the app store.

App Store Keywords Guide: Tips and Keyword List

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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