Online customer acquisition can be complex, but you can improve your search results with careful planning.
People use Google, Bing, and Yahoo daily to search for information. One of them might be you. There are various ways to make sure the right people see your artwork online, but you must first understand how search engines operate.
Let’s begin by learning about keywords and how they can support online art sales for artists. It will be simpler for people to find you online if you use keywords for art business and the artistic style you develop in your blog posts, social media updates, and artist websites.
So, without further ado, let’s look at the top keywords people are searching for in the art market!
Why Is SEO-Friendly Keywords for Art Important for Artists?
We’re willing to wager that ten out of ten artists would always choose to work in their studio if they had to choose between doing SEO and working in their studio.
However, because SEO accounts for a large portion of what we access and use on the internet, it’s crucial to avoid consistently putting it last on your list of priorities. It doesn’t matter how excellent your artwork is or how lovely your website is if suitable collectors can’t find it.
Your likelihood of ranking for a topic or term decreases as competition for that topic or period increases. Start broad, but then focus on particular subjects, like “abstract mural painter in Mexico City.”
To find out what people are looking for, how many people are looking for these terms, and how competitive they are, you should use these tools. You can find new keyword suggestions and concentrate on those relevant to your artistic practice, with a high search volume but little competition.
Everyone is aware that your website will appear in Google’s search results if someone types in a word or phrase that closely matches that website’s content.
Simply put, keyword targeting is finding specific words or phrases that you would like to rank well for in Google, then adding them to your website.
The most challenging aspect is choosing the right keywords to target. As an illustration, attempting to target the keyword “Art” as one of your keywords will cause you a great deal of frustration and very little traffic because that keyword has a ton of competition from millions and millions of websites.
This is a great way to increase traffic to your website because not everyone will search for the same keyword, ensuring that everyone who wants to find your art does so.
Tips for Artists Looking To Rank Higher For Their Niche
What is the subject of your art? In a few brief sentences or phrases, describe your artwork by referencing the subject matter you work with or the style you employ. Keep in mind your medium as well.
Consider how others might characterize your artwork or how they might look for it online if they couldn’t use your name to do so. Ask a few of your friends to confirm, just to be safe.
The phrases and descriptions you’ve listed should ideally correspond with the search terms your friends come up with because it doesn’t matter how you would describe your art; what matters is how other people would look it up on the internet. There are probably at least a few keywords already driving traffic to your site, whether you intended to target them or not.
Suppose you don’t already use a traffic statistics program. In that case, you can install Google Analytics and wait a week or two while it gathers information about your visitors to find out what keywords and phrases are practical for you.
Make a list of all the keywords driving traffic to your website once the data is available or if you already have Google Analytics.
The fact that some of your keywords may have nothing to do with your art is perfectly normal, and you can remove them from your list. When none of your keywords are relevant, you can be sure that keyword targeting is what you require.
Now that you have this list and the descriptions you and your friends created in the first step, it’s time to conduct more in-depth keyword research.
Top Keywords For Art
You can aim for any of these keywords for art for free. However, keep in mind that we gathered the results below for the United States. To get the best results you need to know whether these results also work in your location.
That’s why, we highly recommend a good keyword research tool that can help you with your locale and local language.
- Frida Kahlo
- metropolitan museum of art
- van Gogh
- vincent van Gogh
- Pablo Picasso
- diamond painting
- the metropolitan museum of art
- pop art
- Jackson pollock
- mandala art
- Claude monet
- canvas prints
- wall art
- art deco
- doodle art
- abstract art
- marina Abramovic
- Gustav Klimt
- pencil drawing
- art nouveau
- word art
- wall painting
- David Hockney
- Henri Matisse
- Takashi Murakami
- paul Klee
- watercolor painting
- Roy Lichtenstein
- digital art
If you’re an artist, whether you dabble in paintings or you’re a musician, SEO-friendly keywords can help you reach a larger audience. It’s essential to do your research and choose keywords that are relevant to your art.
Our guide provides some great tips on how to choose the right keywords. If you found our guide on keywords for art helpful, please consider sharing it with your friends.
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