List of Competitive Keywords for Sales Resume

Are you aiming for a sales position in your dream company? Then you must know the key skills and effective keywords for sales resumes to improve your chances of being called in for an interview. Including the appropriate skills and keywords in your sales resume is crucial to communicating the value you can bring to the table.

It can help the hiring manager decide if you’re qualified for the sales position. So, here’s a comprehensive guide with the best keywords for a sales resume and top skills to use on your resume.

What Are Sales Keywords?

Sales keywords are key terms that you can add to your resume to highlight your proficiency and skill in selling something. Hiring managers and recruiters look for specific keywords on resumes to find applicants that fit the job requirements.

Additionally, many recruiters employ applicant tracking systems, software that sort through resumes and choose the ones with the right keywords.

These terms could be any of the following:

  • Skills
  • Active verbs
  • software expertise
  • professional affiliations
  • Professionals certifications
  • Industry-specific vocabulary
woman signing on white printer paper beside woman about to touch the documents
Photo by Gabrielle Henderson on Unsplash

List of Top Keywords for Sales Resume

We have compiled a list of the top keywords you can use to have your resume noticed by the employer. Keywords can represent essential job attributes that are important to draw the employer’s attention. Here’s a list of the top keywords for sales resumes sorted by types:

1. Customer Service

Customer service is a valuable skill on your resume because it indicates your ability to build lasting relationships with customers. You might think about including the following keywords in your resume to describe your experience in customer service:

  • Critical thinking
  • Email Etiquette
  • Empathy
  • Phone etiquette
  • Patience
  • Positivity
  • Emotional intelligence
  • Verbal communication
  • Information management

2. Leadership

These competencies relate to leadership-related positions you’ve had in the industry. Since they can help you influence others, many employers highly value leadership qualities. You can use the following keywords in descriptions of leadership roles:

  • Assist
  • Advise
  • Authorize
  • Counsel
  • Coach
  • Critique
  • Chair
  • Develop
  • Direct
  • Develop
  • Educate
  • Enable
  • Enforce
  • Evaluate
  • Foster
  • Guide
  • Head
  • Inspire
  • Implement
  • Lead
  • Manage
  • Mentor
  • Motivate
  • Oversee
  • Run
  • Review
  • Supervise
  • Teach

3. Communications

These are abilities that relate to your capacity to communicate with people in an efficient manner. These terms could be used to emphasize your job experience and communications expertise:

  • Bilingual
  • Closing
  • Warm calling
  • Conflict resolution
  • Cold calling
  • Pitching
  • Persuasion
  • Active listening
  • Relationship building
  • Negotiation
  • Networking
  • Public speaking
  • Written communication

4. Other Sales-Related Skills and Keywords

You can include sales-specific keywords in your resume to demonstrate your technical proficiency for the position. Here are a few other words you can consider for your resume:

  • Social media management
  • Inventory management
  • Consumer behavior
  • Order processing
  • Demonstrating products
  • Event coordination
  • Directing customers
  • Monetary exchange
  • Target audience identification
  • Consulting
  • Salesforce
  • Contracts
  • Data analysis
  • Estimating
  • Record keeping
  • Time management
  • Forecasting
  • Proposal composition
  • Price setting
  • Quotas
  • Record keeping


It is important to remember that keywords can be used as effective selling points for your resume. They can help employers find you on a search engine, pull you up in a database, and put you on a hiring manager’s radar. This article lists the most effective sales keywords for your resume to improve your likelihood of landing a job interview.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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