Using Keywords in Meta Description to Boost Organic Traffic

There are several strategies that you can apply to boost…

There are several strategies that you can apply to boost your SEO. One effective but often overlooked method is using keywords in Meta Description.

Keywords in meta descriptions have become a huge part of SEO. They make a direct impact on the chances of someone clicking your content. 

This article will explore everything you need to know about Meta Description Keywords. Get to know how they work and how you can implement them on your website.

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Photo by Daniel Thomas on Unsplash

What Is a Meta Description?

The meta description of your page is the line of text that appears at the top of the search engine’s search results. This description reveals everything you want to say about your website.

Meta descriptions help to:

  • Increases click-through rates and conversions
  • Improve your indexing so you are more likely to rank in search engines.
  • Let visitors find the content they’re looking for without scanning page titles or meta tags.

Meta descriptions are designed to provide searchers, namely Google, Bing, and Yahoo!, with a description of your website or webpage. It also indicates what users can learn when they arrive.

This is your audience’s first glimpse into what your content is about. And having said that, it’s in your best interest to ensure it is as compelling and engaging as possible. The meta description is usually just a few sentences in length. Ideally, it should be 155-160 symbols long, including spaces.

Why You Should Use Keywords in Meta Description

When people search for something online, they use keywords. These keywords are used to understand what a specific page is about. When people have a narrow search term, they rely on the meta description.

If a page is optimized with meta description keywords, they show up first in a search engine’s results. This increase the chances of it being clicked by users.

Search engines like Google use keywords embedded in the meta description to categorize pages among each other. This helps people find what they are looking for.

Three wooden letter tiles of the letter S, E, and O.
Photo by NisonCo PR and SEO on Unsplash

Tips to Optimize Meta Description for SEO

1. Keep It Concise

Meta descriptions must be concise so it’s easy for searchers to scan information. As we’ve mentioned earlier, the ideal length for your meta description is around 155-160 symbols. 

2. Include a Call-to-Action

Including a call to action in your meta description will get more people to click on your site. If you do this, you will have the best chance of producing maximum traffic. Try including phrases like “Learn More,” “Click Here,” or “Shop Now.”

3. Summarize Your Content

There isn’t a lot of character space to work with for your meta description, so make every word count. Summarize your landing page topic, so the user knows what to expect.

4. Use Relevant Keywords

In the description, you should still use the main keyword you used for your page. If your keyword matches the search term, Google will automatically highlight this word in the search results. And this can help you draw even more attention.

5. Focus on the Customer

Product page meta descriptions should highlight how they can improve the customer’s life. It should reflect the desire and needs of your customer.

6. Create Unique Meta Descriptions for Every Page

Using the same meta descriptions for your pages may save you time, but they’re not exactly effective. A unique meta description allows search engines to understand what content is on a page and how it compares to other pages.

7. A/B Test Your Meta Descriptions

Meta descriptions are ideal for experimenting with different keywords, phrases, or CTAs. You can determine what drives more engagement without doing anything permanent or drastic on your site. Make two meta descriptions per page to use as samples for A/B testing.

The main meta description could include any keyword, phrase, or CTA variant. The second meta description can focus on a different term. Run each description for a few weeks, then check your Google Analytics to see which version drives more clicks.

8. Use a Meta Description Generator

To make sure that you always have an optimized Meta Description Generator try using Meta Description Generators. These can help you save time while increasing the effectiveness of your descriptions.

Here are some tools that are worth checking out:

INK Meta Description Generator

Generate optimized and relevant meta descriptions in a matter of seconds with the INK Meta Description Generator. This tool is straightforward to use. It even lets you choose the tone of voice you want your description to have. Thanks to its highly intuitive interface, you can ensure that every description you generate is perfect for your content.


Jasper has a ton of useful features to optimize your meta description. It has over 52 templates that you can use for creating your descriptions. Using its library of knowledge, it processes the information you provide and creates descriptions that match your specifications.

Copy AI

This free meta description generator is easy to use and can give you good results. You’ll need to enter details about your content and click on Create Copy. It includes trust-building and more descriptive words in your description.

To Wrap Up

Adding keywords in Meta Description is an effective and efficient way to improve your organic search engine optimization. It helps your audience see what they can expect when they click on your link. So the next time you make your Meta Description, remember the things you’ve learned in this article.

Frequently asked questions

Are meta keywords still relevant 2021?

Search engines like Google still use meta keywords despite this fact. Yahoo, Bing, Yandex, and Baidu still use meta tags. Enhance your meta keywords by utilizing these tips. Although this is a surprise for many SEOs, meta keywords are still used by some search engines as part of their ranking process.

Does Google read meta keywords?

Google’s web search results currently (September 2009), at least, is positive. Our web search ranking does not use the keywords meta tag.

How many meta keywords should I use for SEO?

Use 10 meta keywords for a single page.

Are meta descriptions a ranking factor?

Meta descriptions aren’t a ranking factor, but they can drive traffic and lead to more clicks. However, you probably noticed that Google doesn’t always use hardcoded meta descriptions. There are times when the browser chooses a different snippet from the page.

What is the difference between meta description and keywords?

Meta Keywords Attribute – A list of keywords you deem relevant to the page in question. Tag Title – This is the text you’ll see in the SERP and at the top of your browser. This text is considered the “title” of your page by search engines. Description of the page – a brief description of the site.

Should meta description contain keywords?

It is important that every meta description contains one or two keywords per phrase and is relevant to the page.

Do meta descriptions matter anymore?

YES! There could be a litany of reasons why some websites are ranked higher than others, but when you can ACTUALLY see those results, it’s pretty straightforward! Make sure you don’t skimp on those meta descriptions when adjusting or adding metadata to your site.

Is meta keywords important for SEO in 2022?

Google published an article on their Search Central Blog on September 21st stating that the keywords meta tag is not used to rank web search results. It is enough to state that in 2022, you should not spend any time adding meta keywords to your website.

How do I use meta description keywords?

  • If you want to keep it longer than 155 characters.
  • Engage your voice and make it actionable.
  • Include a call-to-action
  • Focus on your keyword.
  • Show specifications where possible.
  • Make sure it matches the text of your page.
  • Make it unique

Are meta keywords bad for SEO?

No, meta keywords aren’t bad for SEO because many most popular search engines, such as Google, have ignored this tag for a long time. As with anything else in SEO, meta keywords were heavily overused and manipulated to artificially increase rankings, so Google had to stop it.

Does Google read meta descriptions?

Google does not use meta descriptions as a search ranking signal and hasn’t since 1999-2003. However, they are not important in your SEO strategy.

Which SEO technique should be avoided?

Keyword research has long been a cornerstone of SEO. The most logical approach is to create content that features keywords and terms your targeted audience is searching for. Using these keywords to excessive extent will seriously harm your SEO strategy.

How Do meta descriptions help SEO?

Google’s organic search results will be higher when you include a compelling meta description. This means more people who see your page in search results will click through and land on your site. As a result, you will receive more traffic, even if your ranking remains the same!

Do meta descriptions affect SEO?

How Can Meta Descriptions affect SEO? SEO strategy is important as they are one of the first things searchers see when they encounter a webpage.

How many words should a meta description be?

Meta descriptions can technically be any length, but Google typically truncates snippets to 155-160 characters. Meta descriptions should be long enough to be sufficiently descriptive, so we recommend a description between 50 and 160 characters.

Using Keywords in Meta Description to Boost Organic Traffic

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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