SEO Keyword Searches: An Effective Beginner’s Guide

Ranking your webpage higher on search engines can be challenging, given the plethora of websites vying for the top spot. The key to getting a top spot on search engines is providing valuable content that answers your audience’s questions. SEO keyword searches give you an insight into your target audience’s queries and what they’re searching for on various search engines.

Keyword research helps you find the best keywords to target. This way, you can address your audience’s specific queries and make the right impression on their mind. Doing so creates a consistent traffic flow, improving your search engine rankings and conversions. This article discusses SEO keyword searches and suggests the best ways to find keywords that drive traffic.

What is Keyword Research?

Keyword research is finding and analyzing search terms that can increase your site traffic and rankings on search engines. Finding such keywords involves understanding what your audience is searching for that relates to your product or service. Keyword research can reveal what queries to target, the popularity of these queries, how difficult it is to rank, and so forth. The data you obtain can help you customize your content to increase conversion rates and drive traffic.

Keyword research can be time-consuming, but it’s worth the effort. If done correctly, it can increase your site’s ranking on search engines and bring you a lot of unique visitors.

Why is Keyword Research Important?

Keyword research tells you what topics people want to read about and how popular these topics are among your audience. You can find and sort ideas according to keywords that are getting a lot of searches every month.

Keyword research is essential for several reasons, including:

1. Provides Marketing Trend Insight

Effective keyword research offers insights into the current marketing trends. It also lets you in on your audience’s queries and what they’ll like to find information on. With this information, you can focus on producing relevant and valuable content that meets their needs.

2. Traffic Growth

By publishing content based on keywords you obtain from keyword research, you can quickly draw in traffic and increase your site’s marketability. You’ll also impact your search engine rankings and your website’s overall sales and conversions.

3. Customer Acquisition

Knowing the terms your audience use for searching for information will help you provide them with what they are looking for. You can use the opportunity to include a call to action that will lead them to make a purchase.

Elements of SEO Keyword Searches

Consider the following when conducting keyword research.

1. Relevance

Content relevance is a huge factor in ranking well on search engine results. You need to create valuable content after discovering the questions your audience is seeking answers to.

Your content will not rank for a keyword if it doesn’t meet the search intent. Google only ranks content that provides value, so ensure your content is the best resource for the query.

2. Authority

Google ranks content from sources it considers authoritative and credible. You must consistently enrich your website with valuable information and promote it to earn backlinks and social signals. If your webpage is not seen as authoritative, you’ll have a lower chance of ranking amidst content from popular sources.

3. Volume

Before settling on a keyword, determine the number of times it is searched for per month across all audiences. You may rank for a particular keyword, but you’ll get no traffic to your site or conversions if no one searches for that keyword.

How to Conduct SEO Keyword Searches

So how do you conduct keyword research? Consider the following.

1. Brainstorm and list relevant topics in your industry

Think of topics related to your business that you want to rank for and write them down. Consider broad topics rather than specific ones.

Put yourself in the shoes of your target audience – what types of topics would they search for? If you’re selling marketing software, you might consider general topics like email marketing, lead generation, or social media marketing.

2. Fill in those general topics with keywords.

With the list of general topics related to your business, identify specific keywords that fall into each category. These should include keywords you think your audience is seeking information about.

For example, if you selected “marketing automation” as a broad topic, you might consider “top automation tools” as a specific keyword.

3. Research related search terms.

If you have a topic but can’t think of other keywords, plug a keyword into Google and take a look at related search terms.

When you search for a phrase and scroll to the bottom of the search page, you’ll see suggestions for searches related to your output. You can use these keywords as inspiration to come up with your own fascinating, related phrases.

4. Use keyword research tools

Keyword research SEO tools can help you generate keyword ideas based on your inputted keywords. These tools also determine search volume for keywords and offer other SEO insights.

Tools such as INK, SEMrush, Ahrefs, Ubersuggest, and Google Keyword Planner allow you to find related terms to your keyword. Others include Keywords Everywhere,, KWFinder, SECockpit, and Moz.

search engine optimization icon picture with other surrounding words
search engine optimization icon picture with other surrounding words

To Wrap Up

Staying ahead of the competition is an ongoing perpetual struggle in internet marketing. People who search for information online aren’t randomly searching; they’re looking for a solution to their problem. It’s imperative to know what your audience is searching for and provide content that meets their needs.

Keyword research is a helpful strategy for finding and analyzing search terms that people enter into search engines to find information. By utilizing keyword searches, a marketer can ensure their SEO efforts are effective and efficient.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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