Aesthetic YouTube description ideas are a must-do to get your video noticed by people on YouTube. Catchy descriptions can give the needed magic to your video, no matter the subject matter.
YouTube is a tremendous tool for marketing your brand. Its excellent search engine can help you reach more people with your business.
Well optimized videos are simpler to locate by the search audience on YouTube. One of the most crucial things to do to get seen is to create good descriptions.
Now, you understand the importance of YouTube descriptions. So, let’s start from the basics!
What is a YouTube Description?
A YouTube description is the text the creator uses to describe their video. It uses SEO techniques to optimize and organize videos, so users can find what they’re looking for.
There are two kinds of descriptions on YouTube: the description of your channel as a whole and the description of each video you upload.
A YouTube channel’s description is like a website’s “About” page. It appears on the “About” tab of your YouTube channel page.
The description of your YouTube channel tells potential viewers what your videos are about. It could be about the problems you solve and the communities you help.
The goal is to get a one-time viewer to sign up for your content and use it regularly. This is something you can add when you set up your YouTube channel.
As a YouTube creator, your main goal is to get people to watch your videos and subscribe to your channel. Keeping this in mind, use keywords that the people you want to find your content would use to find it.
Aesthetic YouTube Description Ideas to Get People’s Attention
As an interesting art form, YouTube videos offer a lot of content. But with all that content, what aesthetic YouTube description ideas can you adopt to grab someone’s attention?
1. Try explaining your content
One of the main ways YouTube knows what your video is about is by reading the description. Add links to other videos and playlists, additional resources, etc. Ensure that the audience can read the description box easily.
You should use keywords in your YouTube videos’ description and closed captioning. It also helps people who are deaf or hard of hearing get around. So, for accessibility, you must add closed captioning to your videos.
2. Ask people to do something (CTA)
Your YouTube description is a great place to encourage viewers to keep watching or find related resources.
Say you make a YouTube video on “How to Add Instagram Filters” and a blog post on “How to Use Instagram for Marketing.”
Why not put the link in summary? Anyone who watches your Instagram video on YouTube would probably be just as happy to learn more through a blog post.
Maybe you want to ask people to subscribe, turn on notifications, or share your content with their networks. All of these CTAs work for your description.
You must ensure that the most crucial information is at the beginning of your description. If you want most people to see your CTA/link, keep it in the first 200 characters.”
3. Give it your style
A YouTube description should be fun and show the personality and voice of your brand. Unlike traditional advertising, this allows you to be creative and funny with your content.
You can make your descriptions honest and casual as if you are writing to a friend. However, this is not the time to ramble aimlessly. Be concise in your writing, and do not add unnecessary text to your description.
Your description should be a snapshot of who you are and what you offer. Do not be scared to talk about the basics: who you are, the purpose of the page, and the benefits you stand for.
4. Use timestamps
Putting timestamps in the description of your video can make it easier for people to use and help search engines find your content.
When YouTube video timestamps show up in search results, they help keep users by leading them to the essential parts of videos.
Users can search for keywords in your video’s description and click on a thumbnail to see the relevant part.
YouTube Channel Description Examples
Every YouTube channel description should refer to a specific niche or central theme. You want to tell your audience what they can expect to learn from your channel.
This will give them a reason to check out your channel, subscribe to it, and keep watching your videos and learning from you. Also, adding your niche to your YouTube description makes it easier for your audience to find you in a sea of similar creators. Here are some examples to emulate:
1. Wild Wonderful Off-Grid
“Off-grid,” “self-reliant,” and “building our own home” are used in Wild Wonderful Off-YouTube Grid’s channel description to target off-grid viewers. The description also encourages people to check out their online store and social media profiles.
This YouTube channel description establishes a niche, describes the channel’s content, and introduces the creators. The description also points people to other parts of their business, like their store and social media platforms, which gives their subscribers more value.
2. The Pals’
In The Pals’ YouTube channel description, the creators, games, and YouTube and Roblox usernames are listed.
This channel’s description emphasizes its fun content. The channel’s description talks about the creators’ personal stories to set it apart from others in the same niche and genre.
3. Wes McDowell
Wes McDowell’s YouTube channel is for people interested in digital marketing. The channel aims to teach small company owners digital marketing tactics to expand their enterprises.
It also lists the topics covered in the channel’s videos, asks viewers to subscribe, and explains why they should.
The description of this YouTube channel is clear and to the point. It tells what viewers can expect to see when they go to the channel. This description also discusses the marketing techniques and strategies people will learn. Clarity goes a long way toward making a YouTube channel easy to search and rank.
4. Adriene’s Yoga Class
In the description of Yoga With Adriene’s YouTube channel, she talks about how inclusion is one of the channel’s primary goals. The description of her channel says that people of all skill levels are welcome to watch her videos and learn more about yoga. In the description, there are also suggestions for videos that newcomers can watch to learn more about the content.
This channel description is an excellent example of how a company’s mission can be helpful for video content. The description lets people know what Yoga with Adriene stands for, which helps them feel like they know her.
This angle is good for ranking on YouTube because it aligns with morals and values that subscribers can quickly identify with.
5. Florian Gadsby
The description of Florian Gadsby’s YouTube channel tells viewers about the channel’s creator and what they can expect to see if they subscribe. It includes links to the creator’s social media accounts, newsletter, and online store, including restock dates.
This YouTube channel description talks about the channel’s content personally. The channel’s content and artistic focus are clear from the description. It encourages people to talk to the creator on social media to learn more about them and their work.
We hope these aesthetic YouTube description ideas will help you. Be inspired to use our tips and examples to create your unique YouTube description. You will be amazed at the response it gets from your audience!
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