Why Add Tags To Descriptions In YouTube?

The first obstacle to get over is creating fantastic video content. Your next and most significant challenge is persuading people to watch them. Similar to how a blogger must work hard to attract readers, a YouTuber must find ways to increase the number of views on their videos.

Discoverability is essential for any online piece of content to get exposure. Everyone is aware that if they can’t find what they’re looking for, they won’t watch your video or read your blog.

Bloggers can achieve this by including SEO, or search engine optimization, in their content. On the other hand, how might a YouTuber go about doing that? The procedure known as YouTube tag optimization holds the key to the problem.

We’ll look at the steps involved in adding tags in YouTube descriptions of your videos, as well as their benefits.

What are Tags In YouTube Descriptions?

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Photo by Alexander Shatov on Unsplash

When uploading a video to YouTube, we use YouTube tags. You must state the kind of video. Alternatively put, you must use keywords to describe your video. Consider the purpose behind adding these words, though. Why can’t YouTube recognize the subject matter of my videos? Sadly, despite having a much more sophisticated algorithm than before, YouTube still cannot.

You can include YouTube tags as keywords when you upload videos to the platform. YouTube algorithm is assisted in better categorizing content by tags, which serve as descriptors.

The primary purpose of tags is to assist YouTube’s algorithm in comprehending the subject matter of your video. This is so that it can show it to the appropriate users when they are looking for something pertinent.

The proper use of YouTube meta tags can increase your audience and make your content more accessible. However, resist the urge to add irrelevant tags simply because you are aware of their high traffic levels. You’ll be discovered and punished as a result. Research your keywords, use as many as you can, and arrange them in the same way you did with your description.

Why Use Tags In YouTube Descriptions?

YouTube tags make it easier for YouTube to understand the context and content of your video. By doing this, YouTube will be able to recognize the subject matter and genre of your video and pair it with other relevant videos, potentially expanding its audience. Although the significance of YouTube tags has decreased over time due to the emergence of semantic search, you can still take advantage of them strategically.

Since you can use YouTube tags to identify misspellings without including them in your title and description, they are particularly crucial when your target keyword is frequently misspelled.

If you use self-reference tagging, tags can also assist you in organizing and finding your content.

When ranking content in search results, YouTube heavily weighs the first and the first few tags on your video. So, be sure the first tag you use contains the precise keyword you want to target.

When someone searches on YouTube for the kind of content you’re providing, Users can find your video thanks to the YouTube tags you’ve added.

In order for the platform’s algorithm to surface your video in suggestions and on users’ home pages, YouTube tags help the platform understand what your video is about.

YouTube tags make it simpler for search engines to find and index your videos, increasing visibility in organic search results—even ones that aren’t on YouTube.


Applying tags in YouTube descriptions can help you make your video more discoverable by other users. Indeed, tags tell YouTube suggestions to show your video to a certain audience.

Creating a general description that stands out and has a lot of tags can get your video seen by more people who are specifically interested in what your video is about. Besides, creating a polished, descriptive tag line that is specific to your video is always a great idea.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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