Guide to Better Content Pillars With Template

When creating great content, the biggest challenge isn’t necessarily coming up with ideas but instead putting them together into a cohesive whole. It can be hard to know where to start, especially if you’re new to content marketing.

That’s why having good content pillars template is so important. Content pillars outline topics you want your blog or website to cover to provide new, valuable information and keep readers engaged consistently. 

In this post, we’ll provide a comprehensive guide on creating content pillars template and ensuring your site has interesting and engaging content! 

Definition of Content Pillars

Content pillars are the main topics that a website is about. It helps readers know what to expect when they come to the site. For example, if the content pillars are “Food & Drink,” readers will know that they can find information about food and drinks on this website. 

Content pillars allow websites to create helpful information for their audience consistently. This means that each time someone visits the website, there’s something new or exciting to read. Content pillars help focus a website, it does not become too broad or unfocused in its topic matter. 

Each content pillar should have several subtopics beneath it, so visitors can explore different areas within each pillar. They can discover new things about the subject and learn valuable information related to it. For example, if one of your content pillars is “Health & Wellness,” some subtopics could include nutrition, exercise tips, mental health tips, etc.

Having a variety of subtopics related to each content pillar ensures that visitors don’t get bored with reading similar topics all the time. Rather they have enough material to keep them engaged and interested in coming back for more!

Content Pillars As an SEO Strategy

 Content pillars are an essential SEO strategy for any website or blog looking to build a substantial presence on the web. Content pillars provide structure and focus to content creation, helping websites produce valuable, engaging, and relevant content that readers will love.

By focusing on specific topics and providing detailed information in each pillar, websites can attract more visitors interested in their subject matter. This will increase the relevance of their content to search engines.

Content pillars serve as a way to organize content into distinct, easily navigable sections. This helps users navigate the site quickly, find what they’re looking for with ease, and encourages them to explore other website areas. Organizing content into distinct sections prevents sites from feeling overwhelming due to too much-unrelated material. 

SEO-wise, content pillars help websites achieve better rankings by providing clear paths for search engine algorithms to crawl through the site’s material. A well-defined hierarchy of topics makes it easier for search engines such as Google to understand what each page is about.

They can determine which pages should rank higher in search results. Additionally, creating high-quality content within each pillar will further improve relevancy scores with search engines and encourage user engagement. Both are necessary ingredients for successful SEO strategies! 

Finally, having distinct pieces of information together under one content pillar makes it easy to repurpose existing material. It goes into new forms, such as infographics or video presentations. This is while keeping it fresh and relevant. This provides additional cost savings since you can create only some material every time you want something new on your site!

Content pillars are invaluable tools when it comes to efficient SEO strategies that aim to maximize visibility while minimizing costs.

Why You Need Content Pillars Template

Photo by NisonCo PR and SEO on Unsplash

Content pillars’ template is a great way to stay organized and ensure your website is full of exciting and helpful content. It helps you to focus your efforts on creating content that’s relevant to your target audience. This way you drive more traffic to your site. 

Additionally, a content pillars’ template can help you plan out when and how you post new content so that it’s always fresh and engaging. This will keep readers coming back for more (which is essential if you want to build an engaged community around your website). 

Different Ways to Create Content Pillars

When it comes to creating content pillars, there are several different approaches that you can take. Here are some of the most common strategies: 

Focus on a Single Broad Topic

Creating content pillars around one general topic is a great way to ensure that your website provides comprehensive subject coverage and keeps visitors engaged. This approach works for sites that don’t have multiple topics they need to cover. But they have one main focus they want to explore in detail. 

Use Themes or Categories

Another common strategy is to create content pillars based on themes or categories related to your site’s overall subject matter. For example, if your site focuses on health and wellness, you could create content pillars for nutrition, exercise, mental health, etc.

Create a Hybrid Approach

Combining the approaches above is an option. This means you could have one central content pillar with several subtopics related to it. Then you add content pillars exploring other themes and categories related to your subject matter. 

Creating Your Content Pillars Template

Now let’s discuss the steps involved in creating great content pillars’ template: 

1. Identify Your Audience

Before planning out your content pillars, you must understand who you are trying to reach with your website. Identify who your target audience is and what topics they might be interested in reading about. 

2. Brainstorm Topics

Once you have an idea of the types of people visiting your site, it’s time to brainstorm potential topics. This could become part of your content pillars template. Think about subjects relevant to your target audience and jot down any ideas that come up during the process. 

3. Prioritize Topics

After you’ve come up with a list of potential content pillar topics, prioritize them based on their relevance and engagement with your audience. You want to ensure you’re providing interesting and helpful content, so focus on topics your readers will find valuable. 

4. Finalize Your Template

Once you’ve identified and prioritized your content pillars, it’s time to create the template itself. This can be as simple or detailed as you like; ensure it includes all of the topics you plan to cover on your website. 

5. Stick To It

Finally, stick to your template! Keeping your content pillars in mind while writing new articles helps ensure they are consistent and relevant to your target audience. 

Example of Content Pillars Template

Health & Wellness 

  • Nutrition 
  • Exercise Tips 
  • Mental Health Tips 
  • Sleep Hygiene 
  • Stress Management 

Travel & Culture 

  • Destination Guides 
  • Local Cuisine Reviews 
  • Behind the Scenes Experiences 

Money & Finance 

  • Investing Strategies 
  • Budgeting Tips 
  • Credit Card Advice 


Content pillars templates are invaluable for websites and blogs looking to build a presence on the web. Focus on specific topics, consistently produce high-quality content, and organize material into distinct sections. This way, websites can attract more interested visitors and increase their relevance with search engines. A good content pillar template is essential for any website or blog looking to build a substantial and engaged presence on the web

We hope this guide has helped provide an understanding of how to create content pillars – good luck!

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

Developing Quality Strategy For A Pillar Page 

Pillar, in construction, supports and beautifies a building. A pillar page in content marketing isn’t any different. It “supports” content…

February 4, 2023

Benefits Of Building Effective Pillar Content Model

It’s no news that SEO is dynamic and keeps evolving. One of the buzzwords that have emerged recently is the…

February 4, 2023

Effective Guide: Topic Clusters and Pillar Pages

Are you looking to take your SEO game to the next level? For businesses seeking maximum exposure, it’s time to…

February 4, 2023

Pillar Page Template Samples to Boost SEO

Pillar pages are a powerful tool for businesses looking to drive traffic, leads, and sales from organic searches. They provide…

February 4, 2023

A Guide To Effective Pillar Pages and Internal Linking

An experienced webmaster knows that an effective internal linking strategy is integral for successful website navigation. And a vital part…

February 4, 2023

Content Pillar Marketing: a Free Guide

A content pillar is a central topic in a content series that is essential to your brand. The pillar is…

February 4, 2023