Friendly Guide to Pillar Cluster Content Strategy

Are you interested in creating a Pillar and Cluster Content Strategy? This exciting technique has become increasingly popular in recent years and is a great way to ensure your content stands out.

It’s an effective method for improving user engagement, increasing visibility on search engines. You can build an audience over time, and ultimately growing a successful online presence.

In this article, we’ll explore what pillar and cluster content is all about, how it works, and why you should try it. So without further ado… let’s get started!

What Does Pillar Content Mean?

Pillar content is content that serves as a foundation for your website. It’s usually longer and more in-depth than other types of content, providing valuable insights on topics related to your brand or business.

It’s often written to educate readers and generate leads. Pillar content pieces can include blog posts, e-books, white papers, videos, tutorials, case studies, webinars, and more.

What Are Clusters?

Clusters are smaller pieces of content built around the same topic as the pillar article. Examples of cluster articles include blog posts about specific subtopics related to the central theme; infographics; videos; surveys; interviews; how-to guides; and more.

Clusters should link to the original pillar content, creating a web of related information.

person writing on white paper creating pillar and cluster content strategy
Photo by on Unsplash

What Is Pillar and Cluster Content?

Pillar and cluster content is a content strategy that focuses on creating comprehensive hubs of information (the pillars). It then combines it to smaller pieces of more specific related content (the clusters) that link back to the hub. This approach is beneficial for sites with lots of content, such as e-commerce stores and blogs.

The idea is that the comprehensive hubs will create an excellent source of information for users. Meanwhile, the smaller pieces of content will help drive more organic traffic from search engines.

By creating a combination of both types of content, you can ensure that your site has plenty of high-quality material for visitors to explore. This will help keep them engaged and boost your SEO rankings over time.

How Do Pillar and Cluster Content Work?

Pillar and cluster content works by first creating the pillar page. This means a detailed overview article on a particular subject, usually containing several thousand words. Your page should provide an in-depth look at the topic, including background information, statistics, helpful insights, and tips. This should also include relevant resources or further reading for users who want to learn more.

Once the pillar page is complete, you can create clusters of content that link back to it. These cluster pages will be more specific pieces of related content that focus on one aspect of the main subject. For example, if your pillar was about “dog breeds” you could create a cluster post concentrating on “how to choose a puppy”.

Both topics would still be relevant but are narrower in scope than the broader topic of “dog breeds.”

Why Should You Try Pillar and Cluster Content?

Pillar and cluster content is a great way to improve your website’s visibility, user engagement, and SEO rankings. By creating comprehensive information hubs, you can provide users with an excellent source of valuable information about whatever subject you’re covering.

At the same time, the clusters will help drive organic traffic from search engines. The links between the pillar page and its clusters will also boost your overall SEO rankings over time.

So if you want to improve your site’s performance and create content that stands out – give pillar and cluster content strategy a try!

How to Create a Pillar and Cluster Content Strategy

1. Select a Topic

The first step to creating a Pillar and Cluster Content is deciding what you want to write about. Think of a broad, overarching topic related to your brand or business that makes sense for your audience.

2. Research the Topic

Once you have an idea of what you want to write about, start researching the subject to create an in-depth overview article (the pillar).

Make sure you gather enough information to write several thousand words on the main topic. You should also look for additional sources such as interviews, surveys, case studies, etc., which can add more depth to your writing.

3. Create the Pillar Page

When it comes time to write your pillar page, make sure it’s comprehensive and informative. Provide interesting facts and helpful insights about the topic, as well as any applicable resources for further reading.

4. Create the Clusters

Once you have your pillar article written, start creating the cluster content pieces. Smaller articles should focus on more specific aspects of the main topic while still linking to the original pillar page.

The goal is to create a web of information that drives organic traffic from search engines. At the same time, providing users with an excellent source of related content on whatever subject you’re covering.

5. Promote Your Content

Finally, once you complete your Pillar and Cluster Content Strategy, remember to promote it! Make sure you share your content on social media, participating in relevant conversations. Also, try engaging with influencers interested in the topic.

Final Thoughts

Pillar and Cluster Content Strategy effectively increases visibility on search engines and creates comprehensive hubs of related information.

By creating a combination of pillar articles and clusters, you can ensure that your website is packed. It will be filled with attractive, high-quality material for visitors to explore. This will drive organic traffic while boosting user engagement over time.

So if you’re in search of a different way to stand out from the crowd – give pillar and cluster content a try!

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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