Basic SEO Strategy to Improve Results

The best SEO strategy is one you can understand, execute, and improve. Whether you’re a small business owner competing against big businesses or you’re just starting out in SEO, it’s important to have a solid strategy.

This article explains basic SEO strategy in clear terms. Therefore, the article will help you understand the most important things about search engine optimization strategies.

What Is SEO Strategy?

An SEO strategy aims to increase a website’s ranking in search engine results pages (SERPs). The main aim of SEO is to improve visibility and organic traffic by increasing the site’s relevancy and authority.

By improving the relevancy of your website, you increase your chances of attracting organic traffic from search engines. It ultimately results in a significant boost in your traffic.

The Elements of Basic SEO Strategy

Every basic SEO strategy has certain fundamental elements you can’t do without. We analyze these elements and their importance in this section.

Keyword Targeting

Keyword targeting is a central part of any SEO strategy. By improving the relevancy of your website for specific keywords, you increase your chances of ranking higher in SERPs for those keywords. This, in turn, boosts your visibility and organic traffic.

Before now, keyword targeting was only about creating content with a lot of keywords. Now, things are different. If you stuff your content with keywords, Google’s algorithm might penalize your website. This will reduce the search quality of your website, and Google’s algorithm will drop you further down the search rankings.

Over time, Google might even divert traffic from your website to a similar one with a better ranking. For this reason, it is best to target relevant keywords and not stuff up your content with too many keywords.

person using iMac
Photo by Austin Distel on Unsplash

Get Backlinks

Backlinks give you domain authority, and they help you acquire domain authority. The best way to get backlinks is to create great content that people will want to link to.

Once you have created something truly valuable, reach out to other website owners in your niche and let them know about it. If they like what you’ve created, they may be willing to link back to it from their own site. Creating great content isn’t always easy.

Nonetheless, it’s worth the effort as it can help you attract high-quality backlinks that will boost your website’s visibility and organic traffic.


Metadata is an important part of any SEO strategy. It tells search engines what your website is about and how it should be indexed.

By including relevant keywords in your metadata, you can help improve your website’s visibility and organic traffic. However, it’s important to use keywords sparingly, as too many can actually hurt your website’s ranking.

Technical SEO

Technical SEO is the process of optimizing a website for search engines. It includes tasks such as ensuring that all pages are properly indexed, fixing broken links, and improving site speed.

While metadata is an important part of technical SEO, it’s just one piece of the puzzle. To truly optimize your website, you need to focus on all aspects of technical SEO.


SEO is one of the easiest online marketing strategies for beginners to get involved in. A basic SEO strategy is divided into a few different components. If done correctly and strategically, it will bring more search engine traffic, click-throughs, and, ultimately, more sales to your website.

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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