As far back as when newspapers dominated the world, headlines were a big deal. It was the only way to sell out quickly.
Fast-forward to years later, headlines are still necessary to move the needle as a website owner. Besides getting more clicks, page titles affect SEO. Thus, it’s vital to get the SEO heading hierarchy right.
Your page title is the first visible component on search engine result pages (SERPs). It improves website organization and guides search engines through your webpage. Page titles tell Google what your content is about. It is, therefore, a necessary on-page SEO element.
This article explores the importance of heading tags, from H1-H6, and how the SEO Heading Hierarchy works.
Let’s dive in.
What Are SEO Header Tags?
Header tags are indicators in an HTML code that aid your site’s structure, so Google can understand your content.
Simply put, they establish a hierarchical structure on your website. Header or heading tags are used to separate headings and subheadings on a webpage.
The HTML tags rank from H1- H6, but the H1-H4 are the most popular.
Let’s give a quick breakdown of what these header tags mean.
H1 tag: It’s the main title of your article. They contain the primary keyword and offer vivid descriptions of the article– in 6-9 words. It needs to be creatively written to attract clicks.
H2 tag: This header breaks your article into sections relevant to the “overall” subject matter. H2’s should contain semantic keywords that help readers understand H1 better.
H3 tag: It refers to a level 3 header in an HTML code. The tag is used for bullet points or to explain a list. But the idea of an H3 header is to expand on H2.
H4 tag: This header describes an H3 heading or lists subsets of the subtopic.
And the list goes on to H6 being the least important tag in the hierarchy.
How Does The Use Of Header Tags Affect SEO?
Your content headers are crucial to a successful on-page SEO strategy. This means they affect your overall ranking. Header tags make it easy for search engines to crawl your page and determine how to rank it.
Besides helping google detect your content, it improves user experience. Header tags make your content scannable for readers. Frankly, people hardly read an entire blog post before losing interest. With headers, your audience can swiftly identify relevant sections and get the necessary information without breaking a sweat.
Essentially, they portray your content accurately to help people and search engines understand it better.
SEO Heading Hierarchy
Basic SEO HTML Header Best Practices
Since HTML tags are paramount to hitting top rank on Google, it’s essential to understand how to use them effectively.
1. H1 Header Is Important
The H1 tag is the most crucial in the hierarchy. It’s more than a stylistic element. The H1 header is like a book’s main title; it should be relevant to the page’s content.
As the first striking element on a webpage, it should be gripping and attractive. This header must always be the first on the page.
2. Headers Break Up Texts
In the grand scheme, readability determines your webpage’s success. People are often more inclined to read easily digestible articles.
Since users hardly read articles word for word, excellent formatting helps a reader scan your webpage. Headers make it seamless for users to follow your ideas orderly without reading the entire content.
3. Organize Your Text With Headers
As we alluded to earlier, heading tags provide a hierarchical structure to your webpage. Each heading introduces a new section and the information it reveals.
This gives readers an understanding of what to expect from each subheading. Such a level of organization makes your whole article more appealing.
4. Use Keywords in Your Headers
Think of your headers as a way of proving your content satisfies a particular search intent. It’s necessary to use keywords randomly in your headings. However, you should avoid keyword stuffing. Use them as naturally as possible.
Avoid disrupting the flow of the content in a bid to use keywords. In this light, it’s best to structure your content before subjecting it to SEO optimization elements.
5. Optimize Your Header For Featured Snippets
One of the best ways to use a header judiciously is by optimizing it for featured snippets on Google. How can you achieve this? A trick of the trade is to optimize your heading for a long-tail question keyword and provide an answer.
Moreover, you can include lists or bullet points in your article using minor subheadings. If you optimize this perfectly, you might just be the featured snippet on Google’s first page.
Regardless of what you do, consistency makes a lot of difference. It improves user experience and depicts organization. Therefore, stick with one format throughout your article.
Make your headers short where possible. Think of each one as independent mini titles for the blocks of text below them. But remember, your tags should stick to the theme of the H1 header.
Why do you need to use header tags? The answer is simple. They are integral to organizing your site’s structure to make it indexable by Google and readable by people.
Your headings are that important.
They tell Google the value your website offers and how to send people to the site. Plus, it reduces the bounce rate. Use the SEO heading hierarchy correctly, and you’ll experience a quantum leap in your ranking.
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