A growth manager is a person who helps you scale your business to the level of your dreams. The job description doesn’t end there; such a person also understands the journey. A growth manager visualizes the end goals and focuses on the big picture. This is not a finance person. You have many of those … Read more

The growth in digital marketing adoption means more businesses are competing for visibility. You can read all the books you want, but there is much to learn as a digital marketer. You need to know what’s happening with business-to-business and business-to-consumer marketing technology. This article will help you out by slicing through the hype. It … Read more

Growth hacking vs growth marketing is one never-ending argument in the mind of many marketing enthusiasts and business executives. Many top marketing professionals before you have also been like this for a long time.  However, when you finish reading this article, you’ll finally be able to differentiate between the two. In most cases, the two concepts … Read more

Demand in marketing or need marketing is a means to create demand for products. Marketing professionals mostly use three fundamental concepts of need marketing: satisfaction, urgency, and anticipated satisfaction. This article educates readers on what demand in marketing entails, its components, and how it influences consumer behavior. It also provides a theoretical framework to develop and … Read more

As anyone in the space will tell you, the best tactic for B2B growth hacking is a process – establishing and then following a plan. It’s the same process that even the smallest startup can use but much bigger than that when you’re selling to big companies. But to begin, any growth strategy begins with a hypothesis. … Read more

Every business can grow. This may seem like a self-evident statement, but the problem is that most companies have not figured out to do so. Businesses must understand the growth strategies that work for them. Key growth strategies for business focus on market and product expansion. This article discusses different growth strategies that can be … Read more