Brand personality examples are often visual and describe the overall themes attributed to the company’s branding. This article shows how companies brand their products and services, what they stand for, and customer experiences.
Brand personality is what the customer feels when they’re buying. People don’t choose products from a product line because it’s from Nike or Adidas.
They choose the product because it makes them feel happy. They feel confident and comfortable when they’re buying that product.
What Exactly is Brand Personality?
Customer perceptions of a brand’s “personality” might be influenced by the brand’s relationship with human features and traits. Brand Personality Is critical. Branding is more than just a logo, a name, and a slogan.
When qualities like unique, caring, hilarious, trustworthy, creative, forthright, dishonest, rebellious, etc., are attributed to a brand, a brand personality is formed.
When we envision a brand as a person, the brand personality concept becomes more apparent. How would they express themselves? When faced with particular conditions, how would s/he react? What is their style?
Consider what it would be like if Apple were a human being to clarify the concept further.
If it had a perfect grasp of grammar, wouldn’t it have an excellent command of the language? Someone with a lot of creative juices would be ideal. Wouldn’t it keep you on track even in the most difficult circumstances? Then why wouldn’t you prefer high-quality clothing over low-quality? That’s Apple’s brand identity.
Why is Brand Personality Vital?
Branding is a meaningful way to portray your Company’s personality to an audience. To further explain why brand personality is vital, here are a few additional reasons:
1. Personality for the Company
The development of a desirable brand image in the market is made possible via two interrelated tools: brand identity and personality.
When building a brand image, a brand’s personality and identity work hand-in-hand to plan its actions in the market.
2. Emotional Connection
Brand personality aids in the development of an emotional connection with like-minded people who seek more than simply tangible offers from the brand.
More meaningful brand encounters and customer-powered marketing techniques like word of mouth, loyalty, etc., can be developed through this emotional connection.
3. Effective Communication
A personality enables the brand to communicate effectively to customers because customers can identify with traits in the brand’s personality.
Brand Personality Examples: Personal Branding
Personal branding is a great way to increase your visibility for both businesses and individuals.
Simply begin by defining your specialization and then devising a strategy to promote oneself as an authority in that area. Here are some personal branding examples to take a cue from.
1. Richard Branson
Richard Branson’s brand is fun, adventurous, and disruptive, with a touch of altruism as an entrepreneur. As a result of his branding, some of his firms are all under the Virgin brand.
2. Elon Musk
Elon Musk, CEO of Tesla and SpaceX, has a huge public image that has helped and hurt his enterprises.
Whether you like him or not, millions of people will buy or support everything he promotes. He made $1 million selling Boring Company baseball caps, which is an excellent example.
3. Gary Vaynerchuk
Gary Vaynerchuk, or GaryVee (his online moniker), is one of the most popular social media figures in the modern era. He is well-known for his profanity, but he is always genuine, assured, interesting, and incredibly pragmatic.
His unorthodox choice of language is one of the reasons millions of his fans are attracted to him.
You don’t have to be worth billions of dollars to get the benefits of personal branding.
Brand Personality Examples: Corporate Branding
There are numerous instances of brand personality in action in the corporate world. Here are a few of the more frequently encountered ones.
You need to look no further than Chanel to find a brand identity that embodies refinement.
Consider the Company’s vision: “To be the Ultimate House of Luxury, defining elegance and inspiring desire, now and forever.”
Let’s also look at Chanel’s Instagram feed, where the team uses neutral colors and lots of white space to emphasize a single focus point.
Their vintage-inspired, minimalist design conveys an air of refinement about their Company.
Chanel is a fashion-loving, well-dressed, never-says-the-wrong-thing, intelligent and cosmopolitan woman. You know who Chanel is!
In-person, Volvo is dependable, solid, and long-lasting. Volvo is a disciplined, responsible, and conscientious company that prides itself on its “years of leadership in automobile safety.”
This Volvo commercial, which emphasizes the automobiles’ safety above all else, may be seen here.
Volvo’s website says, “Volvo Cars is a brand for people who care about the world and people around us,” implying dependability.
Another dealership may be more interested in the car’s flashy amenities, but at Volvo, we place high importance on safety.
Dove is known for its genuineness, and that’s the brand’s defining characteristic. The Company intends to attract female customers by doing so. Sophistication is achieved by focusing on an upper-class, attractive, stylish lifestyle that makes customers willing to spend money.
“Just Do It” is Nike’s tagline, and the Company’s goal statement reads, “To offer inspiration and innovation to every athlete in the globe.”
If Nike was a person, you know who they are. A sports fanatic, an athlete, and a forward-thinker all rolled into one. Nike, as a company, is always on the lookout for the latest and greatest in health and fitness technology.
Olympic players run, and Serena Williams swings a racquet in a flurry of photographs and videos on Nike’s website and social media platforms.
You only have to look at the Nike website to see the same persona in a Nike commercial on television.
To Wrap Up
Is branding your company a difficult task? Learn the foundations of branding before creating a logo or brand personality.
Knowing what you’re hoping to get out of branding your business will help you establish your goal and choose the most suitable methods.
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