Anyone running a small business probably hears the word “branding” a lot. Besides the visuals and marketing content, a brand needs a voice to form part of its identity. Specifying who you are and what type of personality you embody is important. It is the primary purpose of brand voice adjectives.
They serve as a guide to making your brand consistent in tone and mood for all your content. Much like any person, each brand has its personality. This article will help you find your brand voice by providing you with some examples to follow.
But first, let’s understand a few things.
What Is a Brand Voice?
It is how you present yourself to the world, and it sets the tone and mood for all forms of communication. It serves as your brand personality, and it is helpful in providing your audience with a memorable experience.
Your brand voice influences how others view your brand. It can be a valuable resource because it serves as the primary design template for all your marketing efforts.
Customers want to work with a brand that holds something in common with how they think and feel. They prefer brands that align with their beliefs and ideals.
For example, Apple can have a trademark positive, high-energy, and upbeat tone. Apple’s target audience cares about innovation and a good, reliable ecosystem.
On the other hand, Old Spice uses a bit of witty humor as a way to redefine the meaning and feeling of masculinity. Old Spice’s target audience is laid-back and relates well with humor.
Brand Voice Vs. Brand Tone
In simple terms, a brand voice represents what you say, while a brand tone represents how you say it. Both will describe your brand, but there are subtle differences you should know.
A brand voice is the personality of a brand. It represents how you look at the world and the values you try to uphold. A brand voice rarely ever changes. When it does, it only reflects the little changes in a brand. n
It describes the narrative you want your audience to remember whenever they hear or read about your brand. Marketing teams need to exercise care and caution when choosing a voice because it can impact the brand’s future.
The brand tone defines the tone of voice in which you communicate your perspective and beliefs to your target audience. Everything from your writing style, the kinds of words you use, and your emotions serve as your tone.
It can be changed to fit different platforms and to accommodate new trends. It is more concerned with how your content sounds rather than what you say.
Three Reasons Why Your Brand Voice Matters
Here are some reasons to pay attention to your brand voice.
It Shapes Your Company Persona
A brand voice defines what you stand for. It describes the culture you create and the tone of your brand. It gives your markers and designers an idea of what to present to your audience.
Companies use it as a basis for all communications, including social media posts, blogs, web pages, comments, newsletters, emails, website copy, advertisements, etc.
Your brand voice reflects your unique value proposition and core values. It can be fun and casual or authoritative and formal. The main idea is it should represent an authentic message. A great brand personality forms the basis for your primary brand strategy.
It also helps you discover your ideal audience and determines the best way to talk to them.
It Connects You and Your Target Audience
The image you present can attract key audiences. It serves as a guideline of what to say to the group you want to relate with. It helps your company speak the language of your audience.
This is especially important for a business that wants to grow its following on Twitter and other social media platforms.
A brand voice that leans toward humor is more likely to attract casual viewers, while professional viewers may not be as convinced.
It Creates Consistency Among All Your Content
According to this report, customers are 3.5 times more likely to love brands that have a consistent presentation. A distinct style will help develop a sense of harmony and coherence, and it provides a clear point of reference for what you write.
Using a consistent voice in your writing will help make sure your branding message is clear to your audience. An inconsistent voice can mean that your brand still hasn’t established its identity.
All of these elements add up to create your brand’s unique personality when you launch into the market. The goal is to establish a voice that connects with your target audience. If executed properly, it can even lead to an increase in sales.
Some Brand Voice Adjectives
Different brand approaches require different brand voice adjectives. An easy way to find your voice is to answer these simply questions:
“If my brand was a person, they would be described as __________________.”
“I want people to feel ______________ when they encounter my products, services, and content. “
Here’s a list of adjectives you can use if you want your brand to project humor:
The Bottom Line
A strong brand identity can give your business a good start. Coming up with a brand voice is a step that every competitive business needs to fulfill. It’s a chance to share to your audience about what you want to build, and it describes your long-term mission.
The process doesn’t have to be difficult and tedious. It’s really a matter of asking yourself the right questions and identifying the narrative you want to tell your audience. In addition, the internet is replete with free templates, tools, and tips to help you define your voice.
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