How to Think up a Fake Company Name

Thinking up any name can be challenging — whether a fake company name or a real one. It often requires several hours brainstorming the perfect name for your phony business. 

That’s where this article comes in. It explores the process of brainstorming a fictional company name. 

How to Conceive the Perfect Fake Company Name

Here are some tips to help you create a fake company name

Identify Your Comic Genre

Before indicating which business your fictional character works for or owns, you should first clarify your comic’s genre. The brand name you choose must fit the intended message of your story. After that, you can use such information to list the best possible fictional company names.

For example, Stark Industries might sound generic, but it has something to do with the concept of Iron Man. “Industries” refers to companies that create machines; hence Tony Stark makes robot suits and defense systems. Imagine if Marvel Studios named it “Stark Group of Companies” instead.

It should create a good connection between your name idea and the storyline. Choosing a brand name that says “Unicorn Sweets and Love Potions,” mentioned multiple times in a memoir, would sound weird. Your naming should perfectly fit the idea or message sent by your fiction work.

Make a List of Possible Names

This step helps you list all the possibly perfect fictional business names you could ever ponder. People like you who love writing should find this step easy to do. You must learn to jot down ideas, especially when formulating a new business name.

You can list down a couple of names through the following methods:

  • Using a Company Name Generator
  • Searching random, correlated words and putting them together.
  • Or, most importantly, getting ideas from your mind.

However, when you start funneling the list down, you should only include names that are the “best-of-the-best.” If you’re writing down ten (10), you should pick at most five (5) from it. Your fictional business brand name should become as unforgettable as your new piece of fiction.

Simplicity, Impact, and Connection (SIC)

Not most fictional company name generator guides will tell you about this strategy. “SIC” lets you set the standards for the new fictitious business name you wish to include in your story. One of the right things to do here includes:

  • Focusing on a product relevant to the storyline.
  • Using a name generator.
  • Choosing your preferred name from the list you’ve made. 

Feel free to use a generator if it makes your job easier. As a miscellaneous tip, it’s also an excellent idea to explore new concepts in story writing. 

To Wrap Up

Creating an unforgettable name for a fictional company can be tricky unless you know a few things about what you’re doing. There are a few tricks and tips that can help you brainstorm and identify the name that you envision. You can apply some of these tips to create a real company name

First, you should identify your comic genre to ensure that the domain of your name reaches the far ends of your intended storyline. Second, you should enumerate possible names and eliminate them one by one until at least half of them are left. Lastly, when choosing the best fictional company name, you should apply simplicity, impact, and connection (SIC) from the filtered words.

Now that you know the steps above, what imaginary names have you pondered? Which ones are catchy and which ones are not? Regardless of the answer to the previous questions, you should follow the three simple steps above.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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