Basic Steps to Change YouTube Channel Description

With the plethora of YouTube channels, optimizing your channel’s description for visibility has become vital. Writing a compelling YouTube channel description is essential to YouTube’s marketing strategy. It might be time for a change if you’re not getting your expected video engagements or subscriptions. Read on to find out how to change YouTube channel description.

A channel description concisely communicates what you or your channel is about. It briefly summarizes the kind of content you put out and gives viewers a glimpse into what to expect.

An appealing and relevant description can get your videos ranking on YouTube search results. This article is a step-by-step guide on how to change YouTube channel description.

Why Your YouTube Channel Description Is Important

Your channel description can either make or break your success. Many YouTubers make the mistake of leaving the description blank, but more often than not, you’ll find this is not a wise idea.

Others consider it an afterthought and so pay little attention to it. Your YouTube channel description is a valuable marketing tool that can give you a competitive advantage.

A well-written and appealing channel description could help your content rank better on YouTube search engines. You could even steal the top spot!

A channel description provides an excellent opportunity to showcase the value you provide. It’s a great chance to show your audience why they should subscribe to your channel and watch your videos.

If you’re not getting the views and engagements you want, it could be that your channel description isn’t attractive enough. An ideal channel description is engaging, informative, and easy to read. 

How to Change YouTube Channel Description

Updating the description of your YouTube channel is quite simple. Here are the steps to follow:

For Andriod

  • Open your YouTube account.
  • On the top right corner, click on your profile picture.
  • From the list of options, tap on “Your Channel.”
  • Tap the pencil icon.
  • Click on the pencil icon next to add a description, 
  • Enter your channel description or edit the one already there.
  • Click on OK

For Laptop/Desktop Computer

  • Open your YouTube account.
  • Click on your profile picture at the top right corner of your screen.
  • Select YouTube Studio.
  • From the left menu, select Customization.
  • Under Customization, tap on Basic info
  • Enter your channel description or edit the one already here.
  • Select PUBLISH at the top right corner of the screen.

For iPhone/iPad

  • Open your YouTube account.
  • Tap on your profile picture at the top right corner of your screen.
  • Select “Your Channel”
  • Next to your channel description, tap Edit.
  • Update your channel description and tap the check in the corner.
YouTube application screengrab displaying search, home and trending icons
Photo by Christian Wiediger on Unsplash

Wrapping Up

A YouTube channel description is one of your most important assets; your selling point to viewers searching for your content. It can be your small business’s most essential YouTube marketing strategy. 

Creating an enticing YouTube channel description is not only an impactful way to quickly dip into your prospective viewership demographic. It is a powerful way to increase engagement. Follow the easy steps in this guide to update your YouTube channel description.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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