How to Find Unique Business Opportunities

There are endless business opportunities around to make money and have a positive impact. However, you need to know how to find good business ideas to make good money. Early adopters are often the ones that make more money.

man using smartphone on chair
Photo by bruce mars on Unsplash

For some, spotting a good business idea comes easy. For others, it is like finding a needle in a haystack. This article shows you ways of spotting great business opportunities.

How to Find Good Business Ideas

What you need to understand is that there’s no perfect business idea. Every new business idea you create needs to undergo market analysis so that you can find out what’s already out there.

You must also know how to make your idea stand out. We’ve selected some tips that offer powerful insights into how you can find that great business idea and build a good product.

1. Identify Problems

One of the easiest ways of finding fantastic business ideas is to get good at identifying problems. Of course, you don’t just identify problems. You must also find solutions to the problem to build a business.

For example, the problem of blue light exposure wasn’t common until people started spending long hours in front of screens. Subsequently, solutions like photochromic lenses became common.

When identifying problems, you don’t need to find big problems that large corporations are solving. It could be a basic problem you notice in your community every other day.

2. Anticipate Problems

Another simple way of finding great business ideas is to anticipate problems. This process is not as easy as the previous one, which involves identifying existing problems.

Anticipating problems means you have to think of the future and prepare for it. The catch here is that the returns are not immediate. However, they’ll surely come if you anticipate well.

While identifying problems can be quite simple, it can also be quite difficult. If you think about the problems people face today, it is not difficult to imagine what problems people will be facing tomorrow.

3. Meditate

The distractions around you could be the stumbling block stopping you from spotting business opportunities. Meditations can help you look inward and focus on what you want to accomplish. This simple process helps open up an entrepreneur’s mind to a lot of potential ideas.

4. Find Inspiration Outside Your Immediate Environment

Traveling to other places could open your eyes to some new industry trends that are missing in your area. Looking for inspiration outside your locale is a great place to start.

For instance, you might discover a product that hasn’t been sold in your locality. You could also discover a new way to present an existing product. 

Apart from new discoveries from traveling, you can also get inspired by reading about other people’s business plans and success stories. 


Knowing how to find good business ideas is an important skill for entrepreneurs. What makes for a good business idea?

Identify problems, anticipate problems, meditate, and find inspiration outside your immediate environment. If you have niggling doubts, you can use INK’s startup business idea generator to find the best business idea. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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