You took a lot of time to craft your cold emails carefully. What about the emails you sent afterward? The majority of follow-ups are impersonal and forgettable. Or, even worse, business owners become anxious before sending a follow-up email or two after their initial one. They want to avoid coming off as pushy. Many think that they aren’t interested if a potential customer didn’t reply to your first email. It’s possible that occasionally, but it’s not always the case. We’ll examine how to up your cold call follow up email game in today’s guide.
There are a number of explanations as to why a prospect might not reply to your first cold email. It might have been marked as spam by a filter and delivered to the spam folder of the intended recipient. The recipient may have found the email in their inbox, but the subject line failed to pique their interest. Alternatively, even if you wrote the ideal cold email, the recipient may have been preoccupied with other tasks and overlooked it. Even the best of us experience it.
In any case, you shouldn’t just contact prospects once. You should also follow up with them. It’s crucial to respond to your initial message. Sending a boilerplate message is the absolute last thing you should do. Your follow-up messages. You should write your follow-up messages consideration as your initial messages. You can write compelling follow-up emails that elicit responses with the right approach.
So, before starting to write your emails for following up for sale at work, take a good look before writing your own follow up. Keep reading this important guide to help you learn to create better email conversations!
Tips for Writing a Cold Call Follow Up Email!
Now that you understand the importance of following up and the general window of time (give or take) in which you should send each email let’s talk about how to write the follow-up email.
Open your email by referring to a previous email or communication to trigger your recipient’s memory. Even if your recipient cannot remember your last correspondence, letting them know about it will increase the likelihood that they will respond favorably to the follow-up.
You could try the following introductions:
- Just wanted to check in regarding the email I sent last [weekday email was sent] about [subject of email].
- Simply asking your opinion on [email subject] was all I wanted to do.
- I apologize if this sounds strange, but I noticed you read my previous email.
Only send a follow-up with raising the stakes and proving your value.
Don’t send follow-up emails that are merely “catching up,” as these add nothing but another email to the recipient’s inbox. At every opportunity, add value. Make opening, clicking, and responding worthwhile for them.
Giving them something of value, whether a webinar, case study, template, or other digital resources, or a pertinent physical item delivered to them, gives them chances for organic, natural interaction and follow-ups.
Several people quickly follow up on these value-added offers. Make sure it’s well-written and pertinent to your person on the receiving end. You desire for them to view you as a resource.
There isn’t much of a reason to get in touch with them if you’re not offering them something extra, and there’s even less of a reason for them to care or respond.
Continue by succinctly and directly outlining the purpose of your follow-up email. Send them a reminder if everything has stayed the same since your previous email.
Even More Tips for Writing a Cold Call Follow Up Email!
Sending your first cold email is a prerequisite for later sending follow-up emails. It establishes the tone for all subsequent interactions because it is your initial contact with a prospect. You’ve put a lot of effort into crafting a persuasive message. Then you wait after clicking send.
Don’t give up if you don’t hear back from your first email. We send updates because of this.
Regarding your follow-up emails on LinkedIn, there are no prescriptive guidelines you must adhere to in your business. However, following these recommendations will enable you to establish the ideal cadence for your company.
As we briefly discussed earlier, you first interact with a prospect through a cold email. The atmosphere is created by it. Personalization is essential, even though you don’t know the email’s recipient. To personalize your message, you don’t need to know them well; just enough about them will do. They have a LinkedIn profile and a company blog where you can find inspiration. The candidate might have posted or written an article about a recent success.
Personalize your follow-up emails the way you did your initial cold email. Without it, potential customers might think your company doesn’t value them. You should still include pertinent and engaging value-adds, case studies, or other resources in every email. You can differentiate yourself from the competition by continuing to personalize.
Both the content and their subject lines are crucial. It should catch the reader’s eye and persuade them to open your email. Consider the following:
A few salespeople respond to the cold email they sent out initially. When you send your initial follow-up, this gives your prospect a reference if they don’t react to it. But think about changing the subject line in your reply to the person to help!
More Good Tips For Free In Writing Sales Cold Call Follow Up Email!
Now that you understand why following up is crucial, how long to wait, and an approximate estimate of how many messages to send overall, let’s move on.
Create the best possible conditions for success before you begin. Which comes first? Note everything down about your lead.
Writing down your goals and workflows on leads has many advantages, including keeping everyone on the same page, establishing consistency within your team, and assisting you in exceeding your goals.
A clear set of “rules” for time, frequency, quantity, and message will help you follow up more successfully. Be dependable. And automate.
The use of an omnichannel strategy is another crucial factor that distinguishes those who are killing it in the follow-up arena from those who are merely following the rules.
Email is, in fact, your best option and the preferred method of communication in general. However, that does not imply that the other channels are not worthwhile.
If you’re still waiting for a response from any of them, especially from just one, consider using an omnichannel strategy that entails email, video, social media, and the phone. Along with increasing engagement, businesses with an omnichannel engagement process see an increase in annual revenue of 9.5% year over year – nearly three times more than those without.
Prospecting, nurturing, and retention are accomplished through an omnichannel experience.
What do they do on each platform (i.e., casually chit-chatting on social, conducting business via email, etc.)? Where did you first engage with them?
Before taking further action, you must determine what you hope to accomplish with this email.
Since each circumstance is different, the specifics of what you need and want from a follow-up email will change with each campaign you work on and, possibly, even between each follow-up email you send.
Time Schedule to Use When Sending a Cold Call Follow Up Email!
Choosing the right time to send follow-up emails can be difficult. In between delaying too long and following up too soon is a fine line to walk. Additionally, you should think about what time of day you send your emails.
Depending on your sales cycle, you should time the follow-up to your cold email precisely. You ought to follow up sooner if your cycle is shorter. You can hold off a little longer if the cycle is longer. However, the majority of experts advise holding for three days after your first cold email outreach before sending the first follow-up.
Additionally, you should think about what time of day you send your email. Higher open rates are seen at specific times of the day. The best times to send follow-up emails (via regular email or LinkedIn) are at 6:00 am, 10:00 am, 2:00 pm, and between 8:00 pm and midnight. Tuesdays and Thursdays are the ideal days to send out follow-up emails and cold emails. To determine what produces the best results for your business, try sending follow-up emails at various times and on various days.
Once more, avoid following up too frequently, prematurely, or late. As previously stated, you should send your first cold email follow-up no later than three days after sending your first email. Statistics show that four to seven follow-up emails seem to produce the best results. However, you’ll need to figure out precisely what works best for your business.
You can tell your calendar when to remind you to follow up with LinkedIn prospects. However, it might be challenging to manually email every prospect if you’re emailing a number of them and they’re all at different stages of your follow-up process.
Email Sales Templates for Following Up For To Close The Sale!
Example Sales Email Templates #1
Hello, [Prospect Name]
Well, to start, I appreciate you spending the time to talk with me yesterday. We had a great discussion, and I gained a lot of knowledge.
In addition to asking if there is anything else I can do to advance the process, I wanted to check in with you regarding [the topics discussed].
Once again, I appreciate your time and ask that you let us know if you require additional details.
Example Sales Email Templates #2
Good day, [Prospect Name]
It was nice speaking with you yesterday, and I appreciate it. I am touching on a few of the topics we talked about.
You can find more details about [topic] in the attached document.
In case you have any inquiries and are still interested, kindly let us know.
Please give us a chance and contact us soon!
Example Sales Email Templates #3
Greetings, [Prospect Name].
As for a start, please accept my gratitude for our conversation yesterday. It was very beneficial, and I gained a lot of knowledge.
I wanted to touch on a few topics we covered and inquire whether you had any further queries.
If you want to contact me, I have also entailed my availability for the upcoming weeks. In the meantime, if there is anything else I can do, kindly let me know.
Please accept my sincere gratitude, and I hope to hear from you soon.
Example Sales Email Templates #4
Hi [Prospect Name],
To start, I wanted to thank you for your time last week when we spoke. I appreciate it again. I really enjoyed our conversation, and I think we made some headway.
On a few issues that we brought up during the call, I wanted to follow up. In case you have any queries or require any further details, kindly let me know.
If you liked the products we have in reach for your business, contact us soon. I’m eager to hear from you in a quick time.
Sample Sales Email Templates #5
Hi [Prospect Name],
Just wanted to confirm that I got in touch with you following our [date] call.
I trust all is well with you.
If you have any additional questions or want any information from me, kindly let me know.
Sample Sales Email Templates #6
Good day, [Prospect Name].
Wonderful to talk to you today. For your records, the main points we discussed are listed below:
[Recapitulation of discussion]
(If any, suggest actions)
I want to once again thank you for your time and conversation. I’ll check in with you again the following week to see how things stand with those points.
Sample Sales Email Templates #7
Good morning [Prospect Name],
I appreciate that you gave me today’s conversation your time. I’m grateful for the knowledge you shared and eager to put it into practice.
Please let us know if there is anything else that I can do to help you.
Sample Sales Email Templates #8
Hi [Prospect Name],
I enjoyed our conversation about [Topic] today. Simply to check that you got the information I sent, I wanted to follow up. Please let us know if there is anything else you require. Once again, I appreciate your time today.
Sample Sales Email Templates #9
Hey there [Prospect Name],
I’m grateful you gave me a call yesterday; I appreciate your taking the time to do so. As we previously discussed, I believe our collaboration has a great deal of potential, and I am confident that I can add value by assisting you in achieving your objectives.
I believe it makes sense for me to take on X, Y, and Z in order to summarize what we discussed. I’ll get going as soon as I hear from you, if that’s okay. In that case, it won’t be a problem at all. Just let us know what you have in mind.
Please accept my sincere gratitude for our conversation. I anticipate speaking with you soon.
We hope you’ve enjoyed our guide of writing a cold call follow up email! If you read these tips carefully and using our templates, you will be writing good sales emails in no time!
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