Effective Cold Email Templates That Get Results

Cold emails have, time and time again, been found to provide an effective way of generating leads. But how can you write cold emails that actually get results? Well, an excellent cold outbound email template is the best way to go.

We’ve laid out some great templates you can quickly adapt for your business. You can use these templates to set the tone, capture the recipient’s attention and persuade them to take action.

Why Use a Cold Email Template?

Cold email templates can benefit your email campaigns in more ways than one. Here’s a quick look at some of those many benefits:

Effective strategies can be scaled more accurately

If you have an effective cold call email template, you can quickly roll it out to the team. This will enable your email efforts to reap the same good results.

It makes it easier to onboard new sales reps.

Reps can quickly start when they know the most effective email structures for their target audience.

Keeps brand messaging consistent:

Having consistent outreach improves its effectiveness. Sales reps can easily send more (and better quality) cold emails by streamlining the process through templates.

Customization keeps things fresh.

Most people think that using templates leads to repetitive, boring emails. But that isn’t the case. The templates only serve as the starting point for the copy. You still need to customize these emails to keep the conversation from feeling too stiff or formal.

three crumpled yellow papers on green surface surrounded by yellow lined papers
Photo by Volodymyr Hryshchenko on Unsplash

How To Write an Effective Cold Email

Use an interesting subject line.

The subject line of your cold email serves as your first impression. It’s also a huge factor in whether or not a recipient will open your email. 

You want to create an exciting subject that will intrigue recipients. But you also want to do it sparingly, or you might risk making it look like spam.

Make your subject line compelling and informative. It also helps to research your prospect to tailor it specifically for them.

Include an attractive and specific offer.

Encourage your prospects to respond and follow your call to action. The best way to do this is to keep your message focused. Discuss why you are reaching out and what you are offering.

You can mention your past success with another client. This will help make your offer seem more realistic and achievable. Try to include relevant numbers and statistics to make them even more enticing and credible.

Make the copy feel personal and natural to the reader.

Make sure your email feels human. Being too formal might make you sound stiff and like a salesperson rather than a person. Don’t stuff your email with marketing cliches or buzzwords. Use your knowledge of your buyer persona to craft a personalized message that addresses their unique needs.

Understand their pain points.

Chances are, your prospect is struggling with a pain point. When you understand your prospect’s pain points, you can build trust and demonstrate your ability to solve them.

Back up all claims with proof.

Risk is one of your biggest barriers to selling. No one wants to be the first customer and work with a company without credibility or experience. To make your customers feel more at ease, mention your success with other customers.

You can provide your prospect with a detailed work preview by attaching client case studies. If your presentation is compelling, the prospect will be more inclined to work with you.

Cold Outbound Email Template Examples

Sample 1

Hi [Name of Recipient], 

Are you looking for a new way to increase sales and bring in more customers? If so, we have just the thing for you. Our cutting-edge sales platform can help you take your business to the next level. 

Here are some of the benefits you’ll get with our platform: 

[Insert benefits of product or service]

For example:

  • Increased sales and conversions 
  • Better customer engagement 
  • Improved customer retention rates 
  • And much more!

If you’re interested in learning about how our platform can help your business grow, please reply to this email. We’ll be happy to send you more information.

Thanks for your time!

[Signature]

Sample 2

Hi [Name of Recipient],

What would you do with an extra 10 hours each week?

I ask because clients like yourself have seen savings like these – if not more – after adding our [product or service].

I’d be happy to set up a time to walk you through a personalized demo. Do you have some free time next week to connect?

I look forward to connecting with you!

[Signature]

Sample 3

Hello [Name of Recipient], 

Like most people, you’re always looking for ways to improve your life and business. I’m excited to let you know that we may have something that can help. 

At [name of company], we offer a unique service/product that can help you save time/money/improve your productivity/life in some way.

I invite you to schedule a free consultation call with me. This will help us learn more about your needs and see if our service is right for you. 

Thank you for your time. I look forward to speaking with you soon.

[Signature]

To Wrap Up

Creating a cold email that leads to desirable conversions takes skill and practice. But with the help of a cold outbound email template, you can make this process quicker and easier. Remember to always keep in mind who you’re emailing and adjust your template accordingly!

Effective Cold Email Templates That Get Results

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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