An Effective Guide to Cold Email Timing

What do you think would be the best cold email…

What do you think would be the best cold email timing?

Your effort in crafting the perfect email will go in vain and disappear into the digital abyss if not sent at the right time. But do you know what time zone your customers are more inclined to engage with your email?

Well, it would be helpful to know the precise timing when people are most interested in reading the specific sales email you send. Cold email can be a great approach to reaching prospects when done correctly.

A promotional email campaign’s two most crucial aspects include the subject lines and sending times. This article discusses the best timing to send cold emails and the key factor that affect the open rates of your email.

What Is a Cold Email?

A cold email is a marketing method where you send an email to a recipient without prior communication. These emails are sent to receive a benefit, ask for an opportunity, or simply build a potential work relationship for dual-sided gains.

Sometimes these emails are opened, while at other times, they are kept unread or moved to the junk folder. Therefore, it requires a smart strategy to craft and send cold emails to recipients.

Importance of Cold Email Timing

One of the most common reasons that contribute to emails being unread is the timing. If you send an email at the wrong time, it can wind up in the junk folder instead of being read.

It’s frustrating to invest a lot of time into an email only to have it fail because you hit Send at the wrong time.

So, when is the best time to send a cold email?

There’s no straightforward or explicit answer to this question. It depends on your industry, the location of the recipient, and a wide range of other variables. Some key factors that contribute to the highest open rate of your cold emails are explained in the next section.

a person using a MacBook Pro and typing on the keyboard
Photo by Glenn Carstens-Peters on Unsplash

The Main Factors That Affect Open Rate

Though sending an email at the wrong time is one major factor hampering the open rate, there are other variables too. Let’s explore some elements that may affect your email open rate.

The Subject Line

The email subject line is the first thing your recipient will see. And it plays a crucial role in determining whether the recipient will open your email.

Your subject line must be clear, concise, and compelling. You must personalize the email and offer value to the recipient. Make sure it doesn’t come across as self-serving or needy.

Avoid using spam words or sounding too sales-y. Instead, make your subject lines straightforward and benefit-focused, stating clearly what the email is about without giving misleading information.

The Sender

The sender is another key factor that may impact the open rates of email.

The recipient is less likely to open your email if they don’t know who you are. Therefore, you must include your name and contact information in the email signature.

It’s best to avoid generic email addresses like sales@mycompany.com or info@mycompany.com.

Instead, you should try to use the name and email address of a real person. This will improve the chances that your recipient will open the email.

The Time of the Day

As already emphasized earlier, your email timing largely affects the email open rates. Your receiver is less likely to see an email you send after regular business hours.

Therefore, it’s crucial to take your recipient’s timing zone into account when sending cold emails.

Also, you must refrain from sending emails too early in the morning or late at night. People are less likely to be checking their email during these hours. Unless, of course, you’re specifically aiming for early risers or night owls.

Let’s keep the exceptions aside for now.

Typically, you should try to send your email during regular business hours. People are more likely to check their email during this time, which increases the likelihood that they will see your message.

The Email Security

The security of the email is another factor that may influence open rates.

Recipients are unlikely to open emails sent from an unknown sender or not adequately secured.

This is why it’s crucial to ensure that you’re sending emails securely and that the recipient is aware of your identity.

Conclusion

Knowing the key elements of cold emailing will help you make better decisions and increase your opportunities and success. A lot of people often wonder what makes up good email timing.

Timing is everything, and there are many different factors to consider. Cold email timing is important not only to increase your open rate but also to affect your emails’ response rate. This ultimately gets you a better response to your cold email. The key is to be aggressive without seeming pushy in your timing.

This article covered the key elements influencing cold email open rates and served as a guide for sending emails.

Frequently asked questions

An Effective Guide to Cold Email Timing

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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