Try These Creative Cold Email Subject Lines

Cold emails are a staple technique in any modern marketing strategy. They are simple and cost-effective, and they extend your reach quite a bit. Cold email subject lines have a significant influence on the success of your email campaign. You can never go wrong with humor. However, just like writing persuasive emails, funny cold email subject lines require a bit of finesse and wit. 

This article will explain subject lines and cold emails. It will also explain their importance. Lastly, it includes a collection of examples you can use as your basis. Let’s begin. 

What is a Subject Line?

A subject line is the first line of text recipients see when they receive an email. It is a brief description of an email. It appears in a recipient’s inbox and provides them with an idea relating to the contents of the email. Subject lines help readers decide whether they want to open your email. 

Subject lines should be no more than a few words long, and they must accurately reflect the email’s content. Otherwise, recipients may delete the email without reading it. Worse, they may even mark it as spam, thus causing the mailing service to mark your subsequent emails as spam.

This is why it’s important that you write a compelling and accurate subject line regardless of your email’s purpose.

Photo by Solen Feyissa on Unsplash

Related: What is Cold Emailing?

Cold emailing refers to a marketing strategy where companies send initial emails to prospective leads or customers. The main point of cold emailing is to extend the reach of your marketing efforts in hopes that they convert prospects into customers. 

Cold emailing is not a novel marketing strategy. Rather, it is a tried and tested marketing strategy leveraging modern technology. A few decades ago, cold emails and cold calls were the only options in terms of reaching new customers. These days, only those marketing options that use mass email marketing and social media mail reach potential new customers.

The Benefits of Cold Emails

It’s not uncommon for people to ask why cold emails are favorable to cold calls. The reason is simple.

Cold emails are less invasive than cold calls and are, therefore, less annoying. Prospects can read and reply to cold emails at their leisure. In contrast, cold calls demand a prospect’s immediate attention and time.

Nobody wants to be interrupted in the middle of the day just to be asked if they want to buy a new toaster.

Cold emails are essentially the same marketing method [as with cold calling] for a more civilized time.

The Importance of a Good Subject Line

Subject lines are far more than what they appear. This is because they have a direct and significant impact on the growth and success of a business. For one, good subject lines capture the interest of readers and leave them with an impression.

The first impression your emails make can have an effect on their overall outcome.

Subject lines have a significant effect on key metrics such as: 

  • Open rate
  • Click-through rate
  • Bounce rate
  • Conversion rate

Likewise, all these metrics play a key in the success of a campaign. Subject lines must be carefully crafted to reach the right audience and generate the best ROI for the company.

If you’re unsure of how to write funny cold email subject lines, feel free to look

Funny Cold Email Subject Lines

  • You’ll never believe what this guy did to his old email. 
  • The funniest cold email I’ve ever seen. 
  • This cold email will make you laugh out loud! 
  • This is the most hilarious cold email I’ve ever read! 
  • You won’t believe the response I got to this funny cold email. 
  • You’ll never believe what happened to me when I was caught in the cold! 
  • I’m sorry. I didn’t mean to freeze your inbox! 
  • It’s so cold out that I can’t even think of a pun! 
  • What do you call a snowman with a six-pack? An abdominal snowman! 
  • Why don’t scientists trust atoms? Because they make up everything! 
  • You’ll never believe what happened to me when I caught a cold!” 
  • I’m not feeling so hot today! 
  • Catching a cold is no laughing matter 
  • Don’t let the cold get you down!
  • Do not open this email
  • Should I stay or should I go?
  • Know this about [topic of interest]?
  • Where is the love?
  • Permission to close your file?
  • Feeling blue? Like baby pandas?

Tips for Funny Cold Email Subject Lines

The art of writing attention-grabbing subject lines takes a lot of time and practice to master. While all that comes with experience, here are, a few guidelines beginners can use to build good habits.

  • Keep it brief.
  • Personalize your subject line.
  • Make it interesting.
  • Offer value.
  • Create a sense of urgency.
  • Avoid using clickbait.
  • Use relevant keywords.

Remember these seven simple rules. Practice them every time you write an email subject line until these things become second nature to you. It’s at that point when you’ll have more energy and creativity to tweak your email subject lines into compelling one-liners! 

In Summary

Cold emails are not a new marketing technique. They are a modernized and improved iteration of a tried and tested marketing technique. Subject lines are important because they play an important role in the success of your email campaign.

Subject lines give readers an idea of your email’s content and help them determine whether to open your email. Good subject lines are a crucial first step because they set the tone for the rest of your email.

You won’t become an expert in subject line writing, but you can take the time to build good habits. Remember these tips, and you’ll eventually master this vital art.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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