The best PPC landing pages are those that capture the interest of the intended audience. PPC landing pages are unique among marketing content when it comes to designing attractive layouts and using language that begins conversions.
When PPC landing pages are done correctly, visitors remain interested. We discuss our top 10 techniques for crafting the best PPC landing pages to help your organic search results on Google. Read on!
What Is a PPC Landing Page?
PPC landing pages are advertisements that link to certain web pages to entice customers to click and delve deeper into the subject.
A PPC landing page is purposely designed to be more engaging to a potential customer. PPC landing pages are easy to build, requiring a minimum of knowledge or experience in HTML or other coding forms.
The main benefits of using PPC landing pages are the ability to collect conversions easily and, in many cases, get paid for those conversions.
Top 10 Tips for Best PPC Landing Pages
This post will cover ten tried-and-true methods for improving your website’s landing pages to increase sales and new leads. Let’s get started!
1. Making Campaign-Specific Landing Pages
The golden rule of pay-per-click marketing for online stores is having separate ad landing pages. Sending consumers to a single landing page for many campaigns is inefficient.
Although the homepage is the hub of every website, it shouldn’t be your primary focus. A landing page with a solid call to action and optimized content will outperform the homepage (CTA).
A non-specific landing page makes it harder to evaluate the efficacy of your PPC campaign because it produces several conversion funnel paths. Fewer content on the website increases the likelihood that visitors will complete the desired action.
2. Sync Headline, Offer, and CTA
PPC advertising, banners, and landing pages must have a clear CTA to convert your audience. Make sure the call to action (CTA) is relevant to the landing page’s headline and offer.
Maintaining uniformity across PPC landing pages gives your audience a great and consistent experience. This spans from when they click your ad until they buy your product.
3. Employ Artistic Format and Pictures
The images you use are equally vital as the headline and call to action. Brands can use them to tell stories and showcase items, but the imagery should be relevant to the promotion.
4. Make Prose Concise and Engaging
Rather than reading every word on a page, most people who visit a website skim it to get a sense of it. Write concise, engaging paragraphs to avoid confusing readers. Using bullet points is an excellent strategy for conveying your brand’s message to site visitors clearly and succinctly.
5. Integrate Videos
Although videos are an effective means of communication, they must have a solid connection to the page they are embedded in. To increase sales and conversions from landing page traffic, try using “how-to” films or lifestyle videos to pitch your products.
6. Incorporate Trust Signals
Incorporate trust signals, such as testimonials from satisfied customers or product evaluations, to increase shoppers’ assurance of your business. This user-generated information is a great way to let visitors know what others think about your products or services.
Showing off your website’s security certifications and guarantee seals is another great way to show customers they can trust you. When shopping online, first-time visitors are sometimes hesitant to buy from a brand they are unfamiliar with, which is extremely helpful for them.
7. Use Fewer Form Fields
There is a negative correlation between the number of fields on a lead form and the form’s conversion rate. The number of mandatory fields should be kept to a minimum; only the most pertinent questions should be asked.
One common practice is to have visitors provide their name, last name, and email address. However, depending on the specifics of the enterprise and its objectives, there may be other factors of more or lesser significance.
8. Eliminate Distractions
PPC landing pages are meant to convert as many visitors as possible. However, you should only include the most crucial details needed to convert a person.
Details include limited form fields, security guarantees, graphics, images/videos, and appealing language. The top and side navigation of your site should not appear on your landing page.
It’s also a good idea to keep the number of links in the footer to a minimum, as they could serve as a distraction.
You must also disable pop-ups on your computer and mobile device (if your company leverages a pop-up tool). This is the worst possible disruption, as it completely diverts interest from the page’s intended purpose.
9. Synchronize Content of Your Page With Keywords
People who use Google to search anticipate receiving useful information. Use the same keyword usage on the landing page and ad copy.
To illustrate, if someone types in “hotels in Ghana,” they shouldn’t be directed to a website headlined “5 Reasons to Visit Ghana.” The goal of the search is to locate lodging options, not to encourage a trip there.
We advise you to bid on terms with high search volume and cheap cost per click.
10. Conduct A/B Testing
A/B testing is a great way to see which options perform better. You may improve your landing page’s effectiveness by continuous A/B testing of various on-page elements.
It’s better to focus on testing a single component than trying to examine the whole system. Headlines, graphics, call-to-action wording, and button colors are some popular areas to begin A/B testing.
The best PPC landing pages are those that make good conversions, and utilize SEO best practices. Consistency is key when planning and executing your PPC campaigns.
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