How Effective is an Internet Landing Page?

Writing online content is one of the most common forms…

Writing online content is one of the most common forms of online marketing. However, the difficult part of it is trying to drive people into reading your blog. An Internet landing page can do that job for you.

Content writing allows you to spread and strengthen your online presence. You can do this by writing blogs, articles, or even a promotional email. Contrary to common belief, attracting traffic into your website is quite a challenging thing to do.

Learn everything about an Internet landing page. Discover its use and other things you need to find out. Take note of the information you will gather from this article, and apply it to your online marketing methods now!

laptop computer on glass-top table showing a page filled with statistics.
Photo by Carlos Muza on Unsplash

What is an Internet Landing Page?

An Internet landing page is a standalone web page for a marketing or advertising campaign. Visitors “go to” this page after clicking on a link included in an email.

The link may also come from an ad, Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar websites on the Internet.

Web pages have many goals and encourage exploration. Meanwhile, landing pages are designed with a single focus or goal, or CTA (call to action).

A landing page is a page where visitors arrive (landed) after clicking on a call to action (CTA) from your marketing material. The offer can start from anything.

Examples:

  • Product
  • Coupon
  • Free guide
  • Demo

You can find the CTA anywhere.

It is important to present details pertinent to the offer in order for your customers to make a confident decision.

The Importance of Landing Pages

The internet landing page is one of the most powerful marketing tools that a business can leverage. With the landing page, someone can find a business almost immediately by those who are interested.

The company may also want its product seen by new customers.

Landing pages aren’t just important, they are also essential. Its design is to help you improve conversion, which is ultimately one of your most important metrics.

If you post something for your product and people come to your homepage, they will read too much information. That may leave them too many choices for an action.

Suppose they are brought to a landing page. It helps describe the features and benefits of the product with a button or form to get it.

The Effectivity of Landing Pages

A survey exploring landing pages revealed interesting statistics.

68.2% of these pages consists of more than five links having a call-to-action (CTA). However, it resulted in only 10.5% conversions.

That is not the case with pages having only one CTA. The conversions resulted to a better 13.5% rate.

Some landing pages have satisfied customer reviews, photographs, and social media posts to prove the value of social proof on landing pages. The conversion rate for these kinds of pages are 12.5% compared to 11.4% not having social proof.

On the other hand, landing pages that are mobile responsive had an 11.7% conversion rate.

The Timing of Having a Landing Page

There are instances where a landing page is the most effective strategy for driving sales or collecting leads. You can use it when you prefer PPC advertising, a lead magnet to focus attention, and trying to attract different kinds of customers.

What is PPC Advertising?

PPC advertising is also known as “pay-per-click.”

The quality of PPC advertising is judged partly by its relevance to a linked page.

You can use PPC ads to promote a new product that has the exclusivity that creates sales momentum. It can attract customers searching for a specific price.

To Wrap Up

A landing page is the first page that visitors to a website see.

Landing pages are used in marketing to convince consumers to take the next step in their buying process.

This process includes buying a product or service. However, there are benefits to visitors if you have a relevant and engaging site.

How Effective is an Internet Landing Page?

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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