How to Write a Contract Negotiation Strategy Template

Negotiating a contract can be overwhelming and time-consuming. But understanding what goes into an effective contract negotiation strategy template can make the process much simpler.

Before beginning negotiations, it’s important to know your goals and desired outcome. You must research any potential counterparty thoroughly and understand what type of agreement you want to achieve.

This article discusses the main categories of negotiation approaches and provides insights into a contract negotiation strategy template.

What Is a Contract Negotiation Strategy?

A contract negotiation strategy is a set of techniques and tactics to secure the best possible terms in an agreement.

It involves researching, preparing, and proposing various offers and counteroffers while also taking into account factors like economics, market trends, and legal considerations. Ultimately, the goal of any successful negotiation strategy is to find an agreement that meets the needs of all stakeholders involved.

Why Is a Negotiation Strategy Important?

A negotiation strategy is vital in any transaction because it allows you to effectively plan and control the flow of negotiations. When you have a well-thought-out strategy, you can anticipate potential issues before they arise and create strategies for dealing with them.

An effective strategy gives you the power to structure deals that benefit both parties and avoid costly pitfalls. By considering all the possible outcomes, including the most beneficial ones, you can set yourself up for success in any given situation.

Categories of Negotiation Approaches

Below are the two distinct categories of negotiation approaches:

Distributive Negotiation

Distributive negotiation is a bargaining process in which one party tries to gain more resources or advantages by decreasing the amount available to another.

This type of negotiation usually results in a win-lose situation. It typically involves two parties competing for limited resources, such as money, time, or other tangible and intangible assets. In such negotiations, both sides attempt to maximize their own benefits while minimizing those of their opponent.

Examples include salary negotiations between an employer and an employee or product pricing between buyers and sellers.

Integrative Negotiation

Integrative negotiation involves both parties seeking creative solutions that benefit everyone involved in the deal. Unlike distributive negotiation, where only one person can win, integrative negotiation has the potential for multiple winners.

An example of this could be a business partnership between two companies. Both sides might come up with mutually beneficial ways to divide profits and share resources. This is to ensure long-term success and maximize each company’s respective profits.

Photo by Amy Hirschi on Unsplash

What to Include in a Contract Negotiation Strategy Template

Let’s look at some important information that goes into an effective contract negotiation strategy template:

1. Identify the Focus Areas of the Negotiation

The focus areas are the overarching topics of negotiation that must be discussed to ensure a successful outcome. These may include items like pricing, supply chain management, intellectual property rights, and other similar issues.

2. Set Objectives for Each Focus Area

This section outlines specific goals that need to be accomplished for the overall objectives of the negotiations to be achieved. Examples could include making sure all parties understand the risks associated with certain provisions. It also involves setting expectations for quality control or developing mutually beneficial performance targets.

3) Measurable Targets (KPIs) to Reach Objectives

Here, measurable target points should be outlined that can be used to track progress toward achieving each objective. These may come as Key Performance Indicators (KPIs), such as sales volume, customer satisfaction levels, or cost savings.

4) Take Specific Actions or Projects to Reach KPIs

This section is where concrete actions or projects can be laid out to help achieve each KPI outlined in the previous section. These might involve things like:

  • Creating incentives for employees
  • Implementing new technologies
  • Training staff on particular processes
  • Increasing resources devoted to a specific area.


A contract negotiation strategy template is a valuable tool for any business looking to negotiate the terms of an agreement. It ensures that all parties involved are on the same page and clearly understand what they want out of the deal.

A well-crafted negotiation strategy should include focus areas, objectives, measurable targets (KPIs), and specific actions or projects to reach those KPIs. By following these steps, businesses can write a well-structured negotiation contract to yield a successful outcome.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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