Meet Abir Ghenaiet
Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.
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Abir's Articles
Unique Selling Point With Example to Inspire You
Every business has a unique selling point–a unique competitive advantage that distinguishes them from other companies or…
An Effective & Unique Guide to Value Proposition
Your business’s value proposition is the most crucial component of your whole marketing strategy. A value proposition explains…
Product Copywriting Examples to Help Improve Conversion
The best copywriting is brief, like this six-word story. Excellent copywriting is memorable because it takes advantage…
Understanding the Benefits of Sales Copywriting
All businesses aim to effectively convey their messaging. It helps them improve lead generation and converting them…
A Guide to Problem Solution Advertising
We see ads almost EVERYWHERE. But what separates the good ads from the bad? Well, it’s as…
How to Write Effective PAS Cover Letters
The advent of the internet allowed us to create many different marketing tools to boost our campaigns.…