Effective Guide: How Many Keywords to Use for SEO

SEO is an essential element of any successful website, and using the right number of keywords can make all the difference. But how many keywords to use for SEO?

In this article, we’ll look at the importance of keywords in SEO and discuss the number keywords to use for SEO. We’ll also explore how many keywords a page can rank for and cover when and how often you should use them.

With the help of this guide, you can make sure your website pages are optimized correctly with just the right amount of keywords!

Why Are Keywords so Important for SEO?

SEO (Search Engine Optimization) relies on keywords to determine the relevance of content in relation to a user’s query. Keywords help search engines understand what each web page is about, allowing them to deliver more accurate results for their users.

Keywords are a critical component for SEO success. So, marketers must put considerable effort into researching and selecting high-value terms that will bring targeted traffic to their websites. When selected carefully, keywords can be used strategically to capture organic search engine rankings and drive leads, conversions, and sales.

Furthermore, optimizing your website with specific keywords makes it easier for customers to find you when they use search engines. In short, using keywords effectively helps ensure that your business gains maximum visibility in relevant searches and reaches its desired audience.

How Many Keywords to Use for SEO?

When it comes to content creation, it’s important to consider how many keywords to use for SEO and if you should repeat them. It is recommended that you should focus on targeting one primary keyword and two to three SEO keyword variations per page.

Make sure to dedicate a single topic to each of your page or blog posts with the most important SEO keyword included in it. There is no rule for the exact number of keywords on your page for SEO. But a safe choice would be between one and three keywords per page.

When exploring a topic thoroughly, it’s normal to reference related concepts for better understanding. It’s not a question of substituting synonyms but bringing up terms closely related to the primary keyword.

A good technique is to compose content highlighting only one main keyword or phrase. After some time, you should review the ranking obtained and analyze other associated phrases related to your page. Then optimize these phrases to rank higher in search engines.

SEO text wallpaper with multicolored and grayscale pattern on the letters
Photo by Merakist on Unsplash

How Many Keywords Can a Page Rank For?

A page’s keyword ranking potential is ultimately dependent on the quality and relevance of its content. In other words, no matter how many keywords you target, there is no point if your content isn’t engaging or relevant to the topic. It won’t be successful in capturing any meaningful rankings.

A single page can potentially rank for a hundred to thousands of related keywords, which are precisely long-tail keywords. In essence, long-tail keywords are just variations of the core term. It all just depends on the writing style and how optimized the page is for other relevant keywords.

For example, a page that ranks for “best keyword research tool” might also rank for “best keyword research tool for YouTube.” Or other long-tail keywords like “best keyword research tool for Google Ads.” It all depends on how you write the content and how well the page is optimized for additional relevant keywords.

With dedicated optimization efforts, you can rank for hundreds of keywords without losing effectiveness or sacrificing user experience.

How Often Should Keywords Be Used for SEO?

Don’t overuse keywords – simply including them several times doesn’t necessarily lead to higher rankings. If anything, it can have a detrimental effect. You must avoid keyword stuffing at all costs because it could hinder your rankings. Search engines penalize the practice of keyword stuffing, which is viewed as a black hat SEO technique.

Moreover, paraphrasing content does not make it any more valuable; instead, it lessens its importance. Therefore, you should always aim to address the searcher’s intent. Doing so will effectively boost your chance of attaining those high rankings.

Understanding the concept of frequency and density is important to determine how many keywords to use for SEO. Frequency is the absolute count of times a keyword appears in a piece of content. As for density, this is dependent on the length of the content.

For instance, you should incorporate the keyword fewer times in a 500-word text than in a 1000-word text. As shorter texts necessitate more brief discourse, there’s no need to include the same keyword multiple times.

However, there are no definite standards regarding density; it differs depending on who you ask. Some experts believe the optimal range is one keyword per 100 words which comes out to 1% of the text. Others extend this limit up to 2%.

Instead of trying to place keywords for SEO’s sake, it’s better to ensure each one fits naturally into the text. This is because you don’t want to impede understanding or disrupt the flow.


The key to successful SEO is understanding how many keywords you need to use. While there isn’t an exact number that works for everyone, it’s essential to research and identify the most relevant phrases related to your content.

sBy finding the right balance of relevant and effective keywords, you can ensure your website achieves high rankings in SERPs. With careful keyword selection and optimization, you’ll be able to leverage the power of SEO to drive traffic and leads to your business.

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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