Keyword Grouping for SEO: Types, Benefits & Tools

Keyword grouping is an SEO process in which you create groups of like-minded keywords to prioritize content ideas and refine a keyword list effectively. In some cases, keyword grouping is more like web analytics and keyword study — brainstorming outcomes and specific ideas you want to prioritize.

This article provides an overview of the techniques of keyword groups SEO, the best tools to use, and the benefit of keyword grouping.

What Is Keyword Grouping in SEO?

Keyword grouping in SEO is placing related keywords together to create a more effective and targeted search engine optimization strategy.

Organizing words into categories helps search engines better understand the intent behind each keyword group and provide relevant search results.

An online store selling shoes and clothing could categorize “shoes” and “clothing” as two keyword categories to target various consumers searching for those things. By properly managing these keyword groups, businesses can ensure they are targeting the most appropriate customers with their campaigns.

Benefits of Keyword Grouping

Keyword grouping is an essential part of SEO (Search Engine Optimization) and has many benefits. Here are some of the reasons keyword grouping is vital:

1. Abilty to Target Multiple Relevant Topics

The main benefit of keyword grouping is that it allows you to target multiple relevant topics with a single set of keywords. This helps ensure that your content is more comprehensive and better optimized for search engines.

By targeting multiple topics at once, you increase the chances of appearing higher in search engine rankings.

2. Easier to Track Performance Metrics

Another advantage of keyword grouping is that it makes it easier to track performance metrics.

By monitoring how each group performs, you can quickly identify which ones are performing well and adjust your strategy accordingly. This also helps you identify which keywords to focus on in the future and which ones you should avoid.

3. Website Visibility

Finally, keyword grouping makes it easier for potential customers to find your website.

By grouping related keywords together, you can ensure that your content is more visible and relevant to those searching for topics within that group. This increases the chances of being found by someone looking for what you have to offer and increases the chances of conversions.

In conclusion, keyword grouping is essential to SEO as it helps improve visibility, rankings, and performance metrics.

Types of Keyword Grouping Techniques

Soft and hard clustering are the two primary approaches in keyword grouping.

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Soft Clustering

Soft clustering is a keyword research technique used to group related keywords. This method helps SEOs identify and organize relevant topics, allowing them to create content that covers all aspects of the topic. Soft clustering involves grouping similar words or phrases into categories based on their meaning.

If you were analyzing keywords for a camping blog post, you might group “tent,” “sleeping bag,” and “hiking boots” together. The advantage of soft clustering is that it quickly identifies related terms and concepts without manually searching through hundreds of individual keywords.

Hard Clustering

Hard clustering requires more manual work than soft clustering, but the results are often more accurate and comprehensive. This method of categorizing words helps to identify related topics and phrases, making it easier for SEO professionals to create content around those topics.

Unlike soft clustering, you can cluster unrelated keywords in the index. Less competitive keywords benefit from soft clustering, while more competitive ones require hard clustering.

Top Keyword Groups SEO Tools for Keyword Research

Free and paid options for keyword grouping tools are presented below.


Using text processing methods and text distance analysis, Contadu’s free keyword clustering, and grouping tool creates groups of terms that match searcher intent. These keywords are then ranked by strength of intent, the number of search volume and competitive advertising keywords.

Keyword Insights

Keyword Insights organizes terms into distinct categories based on the user’s purpose. It classifies terms into related sets using real-time information from SERPs according to users’ intentions. You may deduce from the results which search terms are suitable for inclusion on a single page and which require many articles.

SEO Scout

The top 30 Google results are analyzed by SEO Scout’s free Keyword Grouping and Clustering Tool using Natural Language Processing (NLP). Your article will have a better chance of including all the organizations and subjects that Google recommends.

This tool is excellent for creating topic hubs, which are collections of related content structured around a “pillar” page. It facilitates rapid pattern recognition in massive keyword lists, illuminating which topics and subtopics merit individual pages.

SE Ranking

Use many related terms, synonyms, and thematic words to show Google that your content is relevant. Using the Keyword Grouper, you can discover additional keyword variants, synonyms, and related terms to help broaden the scope of your topic’s semantics.


Keyword groups SEO has seen a significant rise in recent years, particularly in marketing and advertising. Ultimately, if a website’s SEO campaign fails to target the desired keyword groups, it can impair the website’s capacity to achieve success.

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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