Content marketing ultimately boils down to creating content that engages people and drives conversions. To do this, you need to know how your content can reach a target audience.
Thus, it is important to carefully select the keywords you use in your content. This article focuses on keyword research for content marketing. It aims to answer all the questions you have about it.
Ultimately, you’ll be able to do better keyword research for your content marketing campaign with the tips here.
What Is Keyword Research?
Researching your keywords is an integral part of content marketing. It involves the process of finding and researching keywords that are relevant to your target audience.
It extends to understanding how they can be used to drive conversions. By carefully selecting appropriate keywords, you can ensure that your content reaches a wider audience and increases its chances for success.
A successful keyword research strategy begins with identifying specific topics and phrases related to your product or service. Researching these topics will help you determine which words and phrases your target audience uses when searching for something similar.
Once you have identified those words and phrases, you should assess their popularity in terms of both search volume and competition level. Doing this will help you choose more effective keywords, so your content has a better chance of reaching a broader audience.
What Is Content Marketing?
Content marketing is a strategy used to create and distribute relevant and engaging content to attract a defined target audience.
Content can come in many forms, including blogs, videos, podcasts, infographics, social media posts, and e-books. Irrespective of the form, they are designed to build customer relationships by providing helpful information.
A successful content marketing plan involves researching keywords related to your product or service to ensure that your content reaches its intended audience. Researching specific topics and phrases will help you find words and phrases your target customers use when searching for something similar.
After identifying these words, assess their popularity based on search volume and competition level to choose more effective keywords. This process helps increase the chances of reaching a wider audience and ultimately driving conversions.
You can successfully reach potential customers and foster meaningful customer relationships through keyword research and careful creation of quality content.
How to Conduct Your Keyword Research for Content Marketing
In an increasingly competitive digital landscape, keyword research is crucial to your content marketing efforts. If you need tips on conducting keyword research for content marketing, you’ll find a few here.
Identify Your Main Content Topics
The first step of researching keywords for content marketing is identifying the main topics related to your brand/industry/niche. This process isn’t only about topics important to your website visitor.
You should see the bigger picture and consider what you want your brand to be known for in the long term. To do this, you must identify the one thing you want to help people do.
Yes, your product/services might be multi-faceted, but what is that overarching thing you want to be known for? And in some instances, you may have more than one.
Use Google’s Recommendations
Google can be a useful keyword research tool for content marketers. We’re not even talking about specialized Google keyword tools here. The search engine can give ideas of terms people often search for.
The autocomplete suggestion is one. There’s also the related searches option at the bottom of the SERP.
Check Your Competitor’s Keywords
There’s nothing wrong with checking out the keywords your competitors are using. There are many research tools to help you with this. However, it is important to note that you don’t necessarily have to use your competitors’ keywords. You may use a variation of the terms they are using. This can be used to make your page really unique while optimizing the rankings of your page in the SERPs.
Go Through Your PPC Account
For those using pay-per-click advertising, you have an advantage. You can easily scan the search query reports to identify keywords working for your PPC campaign. A keyword that works for your PPC campaign would likely drive traffic to your website too.
Keyword Research for Content Marketing FAQs
Here, we provide answers to some commonly asked questions about researching keywords for content marketing.
Should I Target Seed Keywords or Long-Tail Keywords?
A good content marketing strategy targets both types of keywords. You should create robust content that logically links to each other in a hierarchical way. For instance, you could have a structure like this:
Writing > Post-writing activities > Copy editing
Should I Target Multiple Keywords on a Page?
The truth is your content typically targets multiple keywords even though you didn’t plan it. This is because any random combination of words could be a keyword. Nevertheless, you should have a primary keyword for your content and use variants of the main keyword.
How Often Should I Use a Keyword on a Page?
Factors like the length of the content and the type of content are factors that determine how many times a keyword should appear. For best results, the primary keyword should appear not less than three times.
With the expalnation and tips provided in this article, you should be able to get better keywords for your content marketing campaign.
Always remember that it takes a bit of persistence for the content marketing strategy to work out when you’re just starting. Just keep at it, and the results will start coming in.
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