As more people consume content and information online, SEO will become even more important. SEO refers to all activities geared toward making your website rank high on search engine result pages.
One of the essential parts of SEO writing is keyword research. Irrespective of your industry, you’ll need to conduct a bit of research into keywords.
With this in mind, this article focuses on keyword research for SaaS businesses.
What Is Keyword Research?
Keyword research is fundamental to SEO writing and other digital marketing strategies. It involves researching words and phrases relevant to your target audience and the content you produce. This helps optimize your website so it appears more prominently in search engine results when someone searches for those terms.
The goal of keyword research is to identify which words and phrases will attract the most people to you. You can use different tools to get started. These tools can help you identify potential keywords based on real-time search data, competitor analysis, and related topics.
Additionally, they allow you to narrow down your search by industry, location, language, and other criteria. Once you’ve identified some potential keywords, you’ll need to refine them further by looking at search volume, competition level, cost per click, and relevance.
Finally, make sure your selected keywords are integrated into your content effectively to ensure maximum visibility.
How to Conduct Keyword Research for SaaS
Like any other thing, you have to do keyword research the right way to have any chance of success. This section shows you how to conduct keyword research for SaaS businesses.
Brainstorm Relevant Topics
Before going too deep in search of keywords, take a step back to consider topics relevant to your industry. During this process, you can even jot down a few seed keywords. The seed keywords serve as a foundation for keyword research.
Claim Keywords Related to Your Brand
Ideally, when people type your brand name in the search box, your homepage should be at the top of the SERP. If this isn’t the case, there is something wrong.
You only need to find words associated with your brand, their variations, and synonyms. Include them in your content strategy, and you’ll start ranking at the top for your brand name in no time.
Analyzing your competition is another important step in conducting keyword research for SaaS businesses. It is an effective strategy because you can easily find keywords that are already driving traffic to their websites.
Your job is to find these keywords and bring the traffic or at least a significant share of the traffic to your website. While at it, you may even find content gaps to fill with ease.
Content gaps refer to an informational void where the available content doesn’t quite answer searchers’ questions effectively. In some instances, a content gap might exist because the current information is outdated. Irrespective of the reason for the gap, it is an opportunity for your business.
Determine Search Intent
Why are users searching about this term? This question is crucial because it helps you understand what Google thinks searchers of the term want to see. There are up to four types of search intents. They are:
- informational intent;
- commercial intent;
- navigational intent; and
- transactional intent
Informational intent focuses on getting answers to specific questions or general information. Commercial intent is like deferred transactional intent, where searchers seek information about brands. Navigational intent aims to find a particular page, website, or location.
Finally, transactional intent aims to complete an action, usually a purchase. While all search intents are important, it is better to focus on informational and transactional intent for your SaaS keyword research.
If you have the wherewithal, you can focus on all. But it is important to understand the search intent behind each search in order to tailor your content accordingly.
Target Software Alternative Keywords
Users are always looking for effective alternatives to SaaS tools. You can take advantage of this and optimize for such keywords. In essence, you’re banking on the popularity of a brand to position your brand as a better alternative.
For example, XYZ is a popular recruitment software provider in your niche; you can target their alternative keywords. Keywords like “best XYZ alternative” and “best replacement for XYZ” will be common. You can target these keywords, create content around them, and present your software as a viable alternative.
It’s easy to get lost in the throngs of information and not know whether you’re on the right track. We created this handy guide for understanding how to conduct keyword research for your SaaS business.
No matter the nature of your business, it’s important that you find a way to optimize it through the use of keywords. With the right keyword-optimized content, you can increase conversion and deliver your message effectively to your customers.
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