7 Better Keyword Research Tools for PPC

Are you thinking of running a pay-per-click (PPC) campaign? You’re in luck! There’s no shortage of excellent keyword research tools for PPC to help you get the most out of your campaign. You can start from tried and true classics like Google Keyword Planner to new favorites like Ahrefs’ Keywords Explorer. There are plenty of options available for researching profitable keywords. 

But how do you know which one is right for you? Read on for our top picks for the best keyword research tools for PPC campaigns. This way, you can find the perfect tool for your needs! 

What Is PPC?

PPC stands for pay-per-click, one of the most popular online marketing strategies. In a PPC campaign, you’ll bid on specific keywords related to your industry or products. Then place ads on search engines and other sites to generate traffic and leads. 

The aim is to get as many persons as possible to click through to your site while keeping costs low. This means doing your research with keyword research tools so that you can find the right keywords at the right price. 

7 Top Keyword Research Tools for PPC

Google Keyword Planner: the Classic Staple

Google Keyword Planner is one of the oldest and most popular tools for keyword research, and it’s still widely used today. It allows you to enter a list of keywords or phrases to get ideas on related terms and search volume data. You can also use this tool to create new ad groups based on the keywords you find. 

Bing Ads Keyword Tool: the Underdog

The Bing Ads Keyword Tool is often overlooked but can be an excellent resource for PPC campaigns. With one significant difference, it works similarly to Google’s version. It allows you to enter keywords and phrases to generate related terms and search volume data. It gives you access to bids from other advertisers so that you know what your competition is paying for each keyword. 

Ahrefs’ Keywords Explorer: the All-in-One Solution

Ahrefs’ Keywords Explorer is a comprehensive keyword research tool that provides data on search volume, competition level, and estimated CPC (cost per click). It also offers a keyword difficulty score to let you know how difficult it will be to get your ad in front of customers. 

Answer the Public: Get Insight Into User Intent

Answer the Public is an invaluable tool that helps you understand what people search for when they enter a specific phrase or term. Type in a few keywords, and this tool will generate related questions that users may be asking – giving you great insight into user intent. 

SEMrush Keyword Magic Tool: Uncover Hidden Gems

SEMrush’s Keyword Magic Tool is excellent for uncovering hidden gems that you may have overlooked in your keyword research. This tool helps you identify keywords and phrases related to your industry or products and gives you an idea of the search volume. Plus, it offers estimated CPC data, so you can decide on which keywords to focus on. 

Keywordtool.io: Analyze Results With Ease

Keywordtool.io is a handy tool that allows you to analyze your keyword research results quickly. It provides related terms, monthly search volumes, and competition levels. This comes along with estimated CPC data all in one place. You can quickly understand what’s working and what isn’t. 

Wordtracker Scout: Get Suggestions From the Pros

Wordtracker Scout is an excellent tool for getting keyword and phrase suggestions from experts in your industry. Type in your topic, and this tool will generate related ideas. It gives you fresh inspiration for your PPC campaigns. 

How to Use Keyword Research Tools for PPC

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Photo by Austin Distel on Unsplash

Keyword research tools are essential for any successful pay-per-click (PPC) campaign. Doing your keyword research ahead of time can refine your strategy and ensure that you’re targeting the most profitable keywords at the right price.

When using keyword research tools, there are vital steps to remember.

Decide Which Tool Is Right for You

Consider factors like budget, features, and ease of use when making your choice. Once you’ve chosen a tool, it’s time to gather data.

Enter the List of Keywords

Look at the related terms and search volume data. This will give you an idea of how often people are searching for those terms. You can get an idea of how effective they will be in driving traffic and leads to your site. 

It would help if you also considered other factors like keyword difficulty scores and bid prices from other advertisers. The higher the competition level, the more expensive it will likely be to target these keywords with PPC ads – so choose wisely! 

Analyze the Results of Your Research

Look at estimated CPC data, competition levels, and related terms to see if they fit into your budget and goals for the campaign. Consider user intent when selecting keywords by looking at questions generated by Answer The Public or similar tools. 

By keeping these in mind when using keyword research tools for PPC, you can ensure that you’re getting the most bang for your buck! With careful planning and thoughtful execution, you’ll be able to generate more traffic and leads while keeping costs low. This gives you the best chance at success with any PPC campaign.


When running a successful pay-per-click (PPC) campaign, keyword research is an essential part of the process. Many great tools are available, from industry staples like Google Keyword Planner to new favorites like Ahrefs’ Keywords Explorer. This helps you find the perfect tool for your needs. 

Do your research ahead of time and analyze the data with keyword research tools. This way, you can refine your strategy and get the most out of any PPC campaign. So don’t skimp on the keyword research – it might be the key to success! 

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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