Effective Guide on Niche Market Keyword Research

Keywords are the driving force behind every SEO strategy. The…

Keywords are the driving force behind every SEO strategy. The wrong choice of keywords can affect your page rankings and the traffic your website receives.

With the number of websites vying for the top spots on search engines, having a targeted SEO approach is essential for success. Targeting niche keywords is an excellent way to stand out and get your products and services in front of the right audience. Niche market keyword research is a great way to discover the most profitable niche keywords to target! 

Niche keywords are highly-specific terms that focus on a specific industry. They typically have a low-search volume and low competition, meaning they target a particular audience and are easy to rank for.

This guide discusses niche market keyword research and how to find profitable niche keywords.

What Are Niche Keywords?

Niche keywords are highly specific long-tail keywords that focus on a particular industry. These keywords have narrow search intents and target a specific audience. Niche keywords are characterized by specificity, low search volume, and less competition. This means they have a higher potential for generating qualified traffic to your website, bringing the most relevant audiences, and increasing conversion rates. 

Say your business sells hiking shoes; a generic keyword may be “hiking shoes.” Whereas a niche keyword would be “budget-friendly waterproof hiking shoes for teenagers.” Compared to the former, which is a short-tail keyword with high search volume and competition, the later is more focused. The more specific your niche keyword is, the less competition it has and the more opportunity to generate qualified traffic. 

Why Niche Keywords Are Important

If an Internet user searches for a generic, short-tail keyword like “pizza,” it’s almost impossible to know the intent behind the search. Are they looking for pizza recipes? Or do they want to find local pizzerias? These two requests have utterly different intents. 

Niche keywords have a more precise, targeted search intent. If someone searches for a “30-minute homemade pizza recipe,” you know the searcher is looking for a quick pizza recipe. By targeting this keyword, you get your business in front of your target audience. And since this keyword has less competition, you’ll rank easier for the term in search results.

Niche keywords are highly valuable to SEO and pay-per-click campaigns. Targeting niche keywords in your SEO campaigns can boost your page traffic and search engine rankings.

Using these keywords in your pay-per-click campaigns means lower bids, less competition, increased search rankings, and click-throughs.

What Is Niche Market Keyword Research?

Niche keyword research is the process of identifying keywords specifically related to a particular niche market. It entails uncovering highly specific terms your audience type into search engines to find products or services like yours. 

Niche keyword research involves discovering terms that resonate well with your target audience and seeing if there is enough potential demand for that term. 

When conducting keyword research, the goal of most marketers is to find high search volume keywords. While these keywords have high traffic potential, you’ll have limited success if you can’t compete with larger, more established websites.

Keywords with high-search volume typically have higher competition levels, which means they’re harder to rank for. You’ll need a high domain authority and an established traffic history to achieve success with high-search volume keywords.

This is why targeting more specific keywords is important, especially if you’re a new website. Although fewer people search for niche keywords, they’re easy to rank for.

Niche keywords help you make your mark on SERPs, build domain authority and establish your presence. With niche keywords, you spend less on pay-per-click campaigns and capture the attention of people specifically interested in your business offering.

person using MacBook Pro and typing on the keyboard
Photo by Glenn Carstens-Peters on Unsplash

How to Conduct Niche Market Keyword Research

1. Define Your Niche and Target Audience

The first step to conducting successful keyword research is to identify your niche. You can only discover the right niche keywords by first identifying the vertical your company operates in. The following questions will help you determine your niche.

  • What is your industry? 
  • What products or services do you offer? 
  • What problems does your business solve? 
  • What kind of audience do you want to attract?
  • What kind of customers do you already serve?

Next, identify your target audience. It’s nearly impossible to appeal to your customer without defining your buyer persona. Choose your ideal customer and define key parameters like age, sex, and location.

  • Age: What is the age range of your ideal customer? Are your products for teenagers, children, or adults? Determining this will help you know what terms to include in your keywords.
  • Gender: Is your product for men or women, or both? This is another way to expand your keyword to be more specific. You may include words like “Men,” “Women,” “Mothers,” “Fathers,” and so on in your keyword.
  • Location: Adding a location to your keyword is a great way to narrow your audience and rank better on search engines. The keyword “Luxury watches in Canada” will be easier to rank for than “Luxury watches.”

2. Brainstorm Keyword Ideas

Think about the search terms your ideal customer might type into Google to find products or services like yours. Consider specific pain points your audience might have and write down a list of possible niche keywords.

You may begin with a short-tail keyword, then include specific terms like gender or location to create a list of highly specific keywords.

3. Examine Your Competition

Examining your competition can help you better understand your audience, what they need and how they search for information. 

Competitor keyword research can help you discover the niche keywords your competitors rank for. You may learn a couple of tactics from them that could get you better rankings in the SERPs.

With competitor research, you can get keyword ideas, learn the best keywords to target, and create content that outranks your competitors.

4. Use a Keyword Research Tool

Keyword research tools can help you discover highly profitable niche keywords that could drive traffic to your website. These tools provide information on each keyword, including their search volume and competition levels.

With keyword tools, you can discover keyword ideas or find out which keywords on your list are most profitable.

– Google Keyword Planner

Google Keyword Planner is a great source of niche keywords, ideal for advertisers. Set up your Google Ads account to access the Google Keyword Planner.

The Keyword Planner allows you to discover new keywords and get search volume and forecasts for your keyword lists. You can use the “discover new keywords” tool to find keywords related to your business. Enter a keyword or phrase that describes your business, or enter a website URL, and you’ll get a list of relevant keyword suggestions. 

The “get search volume and forecasts” tool is valuable if you already have a list of keywords and want to get data on them. Upload your keyword list, or type them manually, and the tool will display the search volume and other historical metrics of each keyword.

– WordStream

WordStreams’ free keyword tool helps you discover relevant keyword ideas for your business. The tool is ideal for advertisers looking for the best keywords to bid on. But you can also find SEO niche keywords using the tool.

Using WordStream is relatively easy – enter a keyword relevant to your business, select an industry and identify a location. It will generate a list of potential niche keywords you could use.

– Keyword Tool

Keyword Tool is a great option for generating a list of niche keywords or expanding a generated list. The free version allows you to search for a keyword and find a list of related terms.

Enter a keyword, and you’ll receive a list of specific long-tail keywords related to your searched keyword. With the Keyword Tool Pro, you’ll get information about the keywords, including their search volume and rankings. This will help you know which keywords are more profitable.

– Keyword Finder

Keyword Finder is another niche keyword tool that can help you discover highly specific keywords. It allows you to select your campaign type, i.e., SEO, pay-per-click campaigns, or general content creation.

With Keyword Finder, you can discover niche keywords in your location and other countries. So if you want to improve your international sales, consider using this tool.

5. Analyze Your Keyword List

Once you have a list of potential niche keywords relevant to your business, you’ll want to analyze them. Analyzing your list helps you determine which keywords fit your campaign goals best.

The search volume and keyword difficulty/competition are essential SEO metrics that can help you decide which keywords to prioritize. Niche keywords typically have a low search volume. But you want to be sure that people are searching for the keywords you’re targeting. If no one is searching for your target keyword, you have no chance of attracting traffic to your website. 

Keyword competition (or difficulty) is an SEO metric that determines how difficult it is to rank for a keyword. A keyword with high competition might be challenging to rank for.

If you want to use niche keywords for a pay-per-click campaign, you’ll want to take note of the cost-per-click metric.

6. Monitor and Track Keyword Performance

Once you’ve decided which keywords to target, you’ll want to integrate them into your SEO campaigns. Successful keyword targeting requires consistent monitoring and modification.

You must track and monitor your website keywords to evaluate how well they’re performing. Since you won’t rank highly for a keyword immediately, you should keep an eye on how your page rankings change over time.

If your webpage is not driving traffic and conversions after a few months, you’ll need to rework your strategy and optimize your page better.

Wrapping up

Niche keywords are highly specific, low-competition keywords that drive qualified traffic and interested leads to your business. They’re a great way to leave your mark on SERPs, build domain authority and capture the right kind of audience.

Without knowing what your audience is typing into search engines to find products and services like yours, you can’t satisfy their needs. Niche keyword research helps you discover highly profitable niche keywords to target in your SEO and PPC campaigns.

Identifying your niche and target audience is the first step to conducting successful keyword research. Defining your buyer persona helps you better understand the needs and wants of your ideal customers. Evaluating the keywords your competitors are ranking for is another great way to learn about the needs of your audience.

Keyword research tools like Google Planner and WordStream can help you discover highly specific niche keywords that’ll drive conversions and traffic to your website!

Now that you know how valuable niche keywords are, it’s time to use them and get your website on the top spot of SERPs!

Effective Guide on Niche Market Keyword Research

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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