Creative Black Friday Sales Emails to Launch Sales

We all know that Black Friday is one of the most crowded shopping days of the year. With that comes an influx of emails from retailers trying to entice their customers.

Your Black Friday sales emails must be top-notch to stand out among competitors. Here are guidelines for creating effective Black Friday sale emails that will drive conversions and help your business reach its goals. 

What Are Black Friday Sales Emails?

Black Friday sales emails are emails that retailers send out to entice customers on the biggest shopping day of the year. They’re typically sent out like an hour, weeks or days before Black Friday weekend and can include special discounts, deals, and promotions.

By utilizing effective techniques such as personalization and segmentation, these cyber emails can be potent marketing tools for driving conversions. 

Types of Black Friday Sales Emails

Retailers can use several different examples of Black Friday email example to reach customers. These include: 

Discounts & Promotions

Offering a discount code on products or services is one of the best ways to get shoppers interested and plan for sales. Offer up something enticing, and make sure it’s clear how much your customers will save by taking advantage of your deal. Help them check out your products or services.

Limited Time Offers

Urgency can effectively drive conversions, so consider offering limited-time deals for Black Friday shoppers before Monday. Utilize a countdown timer or other visuals to showcase how quickly the offer expires to encourage people to take action on your website. 

Tips for Writing Black Friday Sales Email

Photo by Tamanna Rumee on Unsplash

Highlight Discounts

Your email should highlight any discounts you’re offering during the Black Friday period. You should share the values in the subject line and body paragraph of your email. And you also make sure it’s easy for your audience to understand how much they will save by shopping with you.

For example, if you can run a 20% off all items in your store, make sure to say that in the email. Don’t just put “Black Friday Sale!” It’ll help focus on the main incentive.

Use Eye-Catching Graphics

Using visuals such as high-quality images of products or graphics displaying discounts can help draw customers’ attention to your emails.

Additionally, email templates with design tend to build higher click-through rates than those without. So include colorful and exciting graphics in your Black Friday emails. 

Incorporate Urgency

Creating a sense of urgency can help encourage customers to read and act on the email early. This is instead of waiting until later or forgetting about it altogether.

Try using words like “limited time offer” and “only available today” in subject lines or body copy. This creates a sense of FOMO (Fear Of Missing Out) this season.

Create an Incentive

To drive conversions through email, you need to offer an additional incentive to customers who shop with you. This could be a gift or an extra discount if they purchase before the deadline.

This is a great way to encourage customers to take advantage of your Black Friday sales emails. It can help add to your conversion rates significantly

Segmenting Your Email List for a Better ROI

Here is an example of the best Black Friday email marketing campaigns you can check and automate;

Black Friday Sale Continues-up to 30 Percent Off!

This is a simple but well-executed email idea from BAGGU announcing Black Friday deals. We love this email because it is all business but delivered well and on-brand. The Black Friday sale announcement highlights BAGGU’s efforts online. 

If you want to use a Black Friday campaign that work, follow the same simple approach. Include a call-to-action button that leads customers to your discount landing page.

Template to Try

Subject Line: Black Friday Sale Continues-up to 30 Percent Off!

Hello {Name}, 

Get ready for the biggest Black Friday sale yet! We’re offering up to 30 percent off select items in our store. Whether you’re looking to buy new things or find the perfect holiday gift, now is the time to shop and save big. 

Plus, we’ll throw in a gift with your purchase when you order by midnight tonight. Don’t wait – this offer will only last for a while! 

Happy Shopping! 

 Best Regards, 

Your Company Name 

 Hurry – this offer ends at midnight tonight! Shop Now > {Link}

Tricks for Your Black Friday Sales Email

  • Write a subject line that grabs attention. 
  • Ensure urgency in your emails
  • Show off your Black Friday deals at National Geographic
  • Make a copy that says it all for your marketing campaign
  • Make use of the GIFs. 
  • Ensure your customers have smooth and easy holiday shopping.
  • Keep yourself unique from the competition
  • Let your email be mobile friendly


How Long Should I Begin My Ads for Black Friday?

Ads on Black Friday usually arrive around mid-to-late October, with most deals posted by mid-November.

In fact, most promotions will be published the week before Thanksgiving, but watch out for stragglers to post advertisements the week prior to Thanksgiving.

How Do I Prepare My Business for Black Friday?

You should prepare your store for Black Friday / Cyber Monday. Here’s how to get started.

  • Prepare Early; In October, buyers begin searching for deals early. Organize for Black Friday now if you haven’t already.
  • Ensure Your Site Speed Is Ok; A slow site means no sales
  • Make Sure Your Product Descriptions Are Persuasive
  • Put the Right Discount That You Want.


After writing all about your strategies for crafting effective Black Friday emails, the important part comes: sending out those emails! If you’re feeling overwhelmed, try using an email marketing/ecommerce platform like Mailchimp or Constant Contact.

This helps you manage your emails and keep track of opens and clicks. That way, you can ensure that your Black Friday sales message get in front of the right people. Then you can have the most excellent chance of success. Good luck out there! 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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