Strategy for Writing Executive Summary for Proposal

Writing an executive summary for a proposal can be intimidating.

It’s the first thing potential investors and lenders will read, so it needs to make a good impression and be clear, concise, and compelling. But don’t worry — this post will provide valuable guidelines that help you with writing executive summary for proposal quickly and easily!

What Is an Executive Summary?

An executive summary is a brief overview of the contents of your proposal. It should include an introduction, a description of what’s included in the bid and its benefits, and some concluding remarks.

The aim of the executive summary is to provide readers with enough information to decide whether they want to read further.

Steps to Writing Executive Summary for Proposal

1. Start With a Strong Introduction

Begin your executive summary by introducing your company and proposed project. Ensure it captures readers’ attention while providing details like who you are, what you do, and why it matters.

2. Include Relevant Background Information

Provide context for your proposal by including a brief history of your company and outlining the current situation that necessitates this proposal.

3. Highlight the Benefits

Include a summary of your proposal’s key advantages and why readers should care about them.

4. Keep It Concise

The executive summary is not meant to be a complete document, so keep it brief and only include the essential details. You can provide additional information in other sections of the proposal. Also, pay attention to grammar and spelling – any errors could make your proposal seem unprofessional.

5. Finish With a Call to Action

Finally, conclude your executive summary by inviting readers to take the next step and read further into your proposal. Include contact information, so they know how to get in touch with you if they have any questions.

Tips for Writing an Executive Summary for a Proposal

person writing on brown wooden table near white ceramic mug
Photo by Green Chameleon on Unsplash

1. Know Your Audience

The aim of an executive summary is to show potential investors or lenders that your project is worthwhile. Therefore, understanding them and their knowledge is vital. Make sure you tailor the information in summary specifically to their interests.

2. Stick to the Facts

An executive summary should be concise yet comprehensive. Avoid fluff or marketing-speak, and stick to the facts. Provide an overview of the project, including key details such as the purpose, scope, timeline, and estimated budget.

3. Describe Potential Risks

Investors and lenders need to know that the project is viable and unlikely to fail. Therefore, it’s crucial to provide information about any risks associated with the proposal. This will demonstrate your awareness of potential issues or problems and show that you’ve thought through these ahead of time.

4. Showcase Successes/experience

Include any relevant experience or accomplishments related to this proposal. Demonstrate how you have done something similar before or how your team has successfully tackled a related challenge in the past. Investors want to feel confident that the project has a good chance of success.

5. Use Visuals

If relevant, include charts, graphs, or other visual elements to provide an additional layer of information or context. This will help make your executive summary more engaging and easier to understand.

Keep these in mind as you write your executive summary – they should help you create an effective document quickly and easily!

Examples of Executive Summary for Proposal

Example 1

ABC Inc. is a technology firm specializing in developing mobile applications for businesses. We propose creating an app to help companies to streamline their operations and get more done with less effort.

Our app will provide users with an easy-to-use platform that simplifies communication, increases efficiency, and reduces costs. The estimated budget is $500,000, and we anticipate the project will need at least six months.

Our team has extensive experience developing similar applications, and this project is highly achievable and provides numerous benefits for our clients.

Example 2

XYZ Ltd is an energy company offering innovative solutions for renewable sources of energy. We propose creating a solar power plant that provides energy to a small town.

The project will cost approximately $1,000,000 and should be completed in twelve months. Our team has extensive experience in building power plants of this size.

We are confident our solution will provide clean energy and help reduce costs for the community. This is a way to make a realistic plan for the environment while generating profit for our company.


Writing an executive summary for your proposal can be daunting, but with some preparation and thought, it doesn’t have to be. Make sure you know who the executive summary is for, focus on the facts, lay out potential risks.

Highlight successes and experiences where appropriate, and use visuals if necessary. Examples of well-written executive summaries can provide inspiration and guidance as you create your own.

Additionally, following these tips will give you a strong foundation for writing a professional executive summary that resonates with investors. Good luck!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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