Guide to Good Marketing Brand Manager Job

Are you looking for a position in the marketing and branding world? As a marketing brand manager, you would create and implement strategies to increase brand awareness, build customer loyalty, and ultimately increase sales.

This blog will provide an overview of the marketing brand manager job description, key responsibilities, and qualifications required to become successful. 

Who Is a Marketing Brand Manager

A marketing brand manager is responsible for creating and executing strategies. This is to increase brand recognition, build customer loyalty, and ultimately increase sales. This includes developing campaigns, researching consumer demographics and trends, analyzing data from previous campaigns, and working with other departments such as advertising and PR.

As a marketing brand manager, you will need an in-depth understanding of the market landscape, competitive landscape, customer behaviors, and consumer habits. 

Marketing Brand Manager Job Description

A Marketing Brand Manager is responsible for developing plans to market products or services. These plans may involve advertising campaigns, promotional activities such as contests or product giveaways.

And also public relations initiatives, and events that help create an emotional connection between consumers and brands. The role also involves:

  • Managing budgets.
  • Setting goals and objectives.
  • Monitoring progress against those goals.
  • Analyzing market trends and consumer data.
  • Working with other departments to ensure that marketing efforts are practical and aligned with company objectives.

Key Responsibilities

white printing paper with Marketing Strategy text
Photo by Campaign Creators on Unsplash

Developing Brand Strategy

A Marketing Brand Manager develops strategies that promote the company’s products or services to reach target audiences. Plans include traditional advertising, such as TV/Radio spots, print ads, etc.

It also involves digital methods, such as email campaigns or social media outreach. 

Creating Content

Content creation is a vital part of amarketing brand manager job description. This may include copywriting, video production, graphic design, or any other form of promotion that works to build the brand’s image.

Monitoring Progress

A Marketing Brand Manager must also track and monitor progress against established goals. This includes analyzing data from previous campaigns and consumer surveys to determine what strategies are working and which need to be adjusted. Adjustments could involve changes in messaging, visuals, or target audience. 

Qualifications and Skills


A Marketing Brand Manager must have a degree in marketing, business, or a related field. This is typically a bachelor’s degree but could be a master’s as well. 


Though entry-level positions are available, candidates should have prior experience working in the industry and developing brand strategies. 

Communication Skills

As a Marketing Brand Manager interacts with various teams within the company, they must possess excellent communication skills. This includes verbal and written communication, as well as presentation skills. 

Analytical Skills

A successful Marketing Brand Manager has strong analytical skills to interpret data from campaigns and surveys. This is to understand customer behaviors and make informed decisions about how to modify strategies.


A Marketing Brand Manager must be a strong leader who can work with other departments and motivate team members. 


Creative thinking is essential for coming up with innovative ideas and successful campaigns. A Marketing Brand Manager needs to think outside the box to create strategies that stand out from the competition. 

Average Salary of a Marketing Brand Manager

The average salary of a marketing brand manager depends on the industry, company size, and experience level.

According to Glassdoor, the national average salary for this position is around $70,000 annually. However, salaries can range from $70,000 to $100,000, depending on various factors. 

Marketing Brand Manager Job Listings

Marketing Brand Manager job listings can be found on many job search websites such as Indeed and Monster. In addition, there are also specialized job boards that focus specifically on marketing positions, such as or

It is important to note that a competitively written resume and cover letter are essential components of the job application process. It is vital to put in the time and effort needed to create an effective one. 

In Summary

Becoming a successful Marketing Brand Manager requires understanding consumer trends, developing and executing strategies. This is to increase brand awareness, creating content, and monitoring progress against established goals. This position requires education, experience, communication skills, analytical skills, creativity, leadership abilities, and the ability to think outside the box.

The average salary for this position is around $70,000 per year. But it can range from $70,000 to $100,000 or higher depending on various factors.

Job listings can be found on regular job search websites and specialized job boards. With the right qualifications and experience, you can become a successful Marketing Brand Manager in no time! 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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