Retail Sales Advisor Job Description (Free Template)

The retail industry is a dynamic and fast-paced environment that requires individuals who can deliver excellent customer service and have a strong sales background. Retail sales advisors play a crucial role in this industry, providing information about products, handling transactions, and ensuring the store runs smoothly. An adequate retail sales advisor job description will ensure that top-notch candidates apply to this position.

A sales advisor may be responsible for meeting sales targets, providing excellent customer service, and building customer relationships to ensure repeat business. 

Strong communication and interpersonal skills are vital for success in this role, as is the ability to work well in a team. This guide explores the responsibilities of a retail sales advisor. 

Who Is a Retail Sales Advisor?

A retail sales advisor provides advice and guidance to customers on what products or services may best suit their needs. They typically work in retail stores, showing product demonstrations, and answering questions about the merchandise. 

Retail sales advisors help shoppers make purchasing decisions, ring up transactions, and stock shelves. Successful candidates must possess excellent communication skills and knowledge of the store’s inventory to provide helpful customer service.

Furthermore, retail sales advisors should be friendly, outgoing, and able to establish trust with potential buyers, so they feel comfortable buying.

woman in white crew neck t-shirt sitting on brown wooden table
Photo by Tom Official on Unsplash

What does a Retail Sales Advisor do?

A Retail Sales Advisor is responsible for engaging customers and helping them find the best products to meet their needs. They must be knowledgeable about the store’s merchandise, pricing policies, payment methods, return policy, etc. 

The primary duty of a retail sales advisor is to provide an excellent customer service experience to each person that enters the store. This includes assisting customers with finding items, giving advice on product selection, answering questions about the store’s offerings and policies, and processing payments.

Additionally, they are often required to help keep the store organized and stocked by replenishing shelves and displays. 

Skill Required of A Retail Sales Advisor

1. Customer Service Skills

A successful retail sales advisor must possess strong interpersonal and customer service skills to build strong customer relationships. A friendly attitude and outgoing personality can go a long way toward making a positive impression on customers. They should be able to remain calm under pressure and handle difficult situations with tact and diplomacy.

Excellent communication skills are also necessary since retail sales advisors must explain complex concepts or policies clearly and concisely. 

2. Product Knowledge

A thorough understanding of the store’s product lines and pricing structures is essential for any retail sales advisor. Effectively answering customer inquiries regarding availability, features, specifications, warranties, prices, discounts, and promotions is vital.

Staying up-to-date on current trends and new product launches is also beneficial. 

3. Selling Techniques

Retail sales advisors must understand basic selling techniques to maximize sales opportunities. This includes making suggestions for complimentary products based on customer needs and offering discounts or special offers where appropriate. It also involves using persuasive language to encourage customers to make purchases.

Good closing skills are also critical, allowing the sales advisor to finalize deals quickly and efficiently.

How to write a Retail Sales Advisor Job Description

Writing a Retail Sales Advisor job description requires a clear understanding of the responsibilities and qualifications required for the role. Here are steps to follow when writing a Retail Sales Advisor job description:

1. Start with a clear job title

Use a job title that accurately describes the role, such as “Retail Sales Advisor.”

2. Define the role and responsibilities

Clearly describe the primary responsibilities of the role, such as:

  • Assist customers, handle transactions, meet sales targets, provide excellent customer service, and maintain store cleanliness and organization.
  • Keep inventory updated.

3. Identify qualifications

List the qualifications required for the role. For examples:

  • A high school diploma or equivalent, previous experience in retail sales or customer service. 
  • Strong communication and interpersonal skills and the ability to work well in a team.

4. Include any other requirements

If the position requires specific certifications or licenses, mention them.

5. Provide a clear reporting structure

Indicate who the Retail Sales Advisor will report to, such as the Store Manager or Assistant Manager.

6. Use action-oriented and explicit language.

Use active and strong verbs, avoid jargon or complex language, and ensure your job description is easy to read.

7. Use bullet points

Make the job description easy to scan by using bullet points to organize the information.

8. Proofread

Carefully review and proofread the job description to ensure accuracy and clarity.

Retail Sales Advisor Job Description Sample

Job Title: Retail Sales Advisor

Reports To: Store Manager


The Retail Sales Advisor is responsible for providing excellent customer service, promoting and selling products in a retail store. They are the initial point of contact for customers and are responsible for meeting sales targets, handling transactions, and maintaining store cleanliness and organization.

Key Responsibilities

  • Greet customers as they enter the store and provide information about products, services, and promotions.
  • Handle transactions, process payments, and provide customers with receipts and changes.
  • Meet sales targets by promoting products, upselling and cross-selling, and providing customers with information about promotions and discounts.
  • Provide excellent customer service by building good customer relationships to ensure repeat business and address any concerns or complaints.
  • Maintain cleanliness and organization by keeping the store organized and tidy, restocking products, and keeping displays updated and clean.
  • Maintain store inventory and ensure that it is accurate and up-to-date.
  • Continuously learn about new products and trends in the industry.


  • High school diploma or equivalent.
  • Previous experience in retail sales or customer service is preferred.
  • Strong communication and interpersonal skills.
  • Strong organizational and time management skills.
  • Ability to work well in a team.
  • Strong attention to detail.
  • Capacity to work in a fast-paced and dynamic environment.


A Retail Sales Advisor is vital in ensuring customer satisfaction and driving sales. The job of a retail sales advisor includes providing customers with product information, handling transactions, meeting sales targets, and maintaining store cleanliness.

Retail sales advisors sell products, provide excellent customer service, and build customer relationships. The job requires technical and interpersonal skills and the ability to work well in a fast-paced and dynamic environment

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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