Sales Ambassador Job Description: Effective Guide

A sales ambassador represents a company’s brand and products. The individual promotes and sells the company’s products and services to prospective and existing customers, enhancing revenue and market share.

The job requires an understanding of customer behavior, product positioning, and sales techniques. Crafting a great sales ambassador job description is crucial to hiring top talent.

This article explores a sales ambassador’s key responsibilities and tips for writing a great job description

Who Is a Sales Ambassador?

A sales ambassador is a professional sales representative who liaises between a company and its customers. Sales ambassadors are responsible for creating and maintaining customer relationships, understanding their needs, and recommending products or services that meet those needs. 

A sales ambassador must possess strong interpersonal skills, build and maintain customer relationships, and be a team player. Additionally, a sales ambassador should have strong organizational and time management skills and knowledge of the company’s products or services.

What Does a Sales Ambassador Do?

person holding iPhone taking picture on Nike label
Photo by Kristian Egelund on Unsplash

Sales ambassadors promote and sell products and services to potential and existing customers to increase revenue. Their primary duties include:

1. Creating and Maintaining Relationships With Customers

This includes reaching out to potential customers, understanding their needs, and providing excellent customer service.

2. Promoting and Selling Products or Services

An ambassador communicates the benefits and features of the company to prospective customers.

3. Meeting or Exceeding Sales Targets

Sales ambassadors are usually assigned sales targets to meet or exceed. They keep track of their progress and report it to the management team.

4. Attending Trade Shows and Events

Sales ambassadors may attend trade shows, exhibitions, and other events to promote the company’s products and services.

5. Communicating With Customers

Sales ambassadors convey product information both verbally and through written communication.

6. Keeping abreast With Industry Trends and Developments

Sales ambassadors stay informed about industry trends and developments to make informed recommendations to customers and stay ahead of the competition.

How to Write a Sales Ambassador Job Description

A well-written sales ambassador Job description can attract suitable candidates and set clear expectations for roles and qualifications. Here are essential items to include in a job description for a sales ambassador:

1. Job Summary

Start with a brief overview of the job, including the primary duties and responsibilities of the sales ambassador. This section should give an overview of the sales ambassador’s obligations and what the company is looking for in a candidate.

2. Key Responsibilities

State the sales ambassadors’ responsibilities which include promoting or selling products and services, maintaining client relationships, and meeting/exceeding sales targets.

3. Qualifications

Specify the qualifications required for the role, such as a bachelor’s degree in business, marketing, or a related field and proven sales experience. Also, mention any required skills or knowledge, such as solid communication and interpersonal skills.

4. Education and Experience

Specify the level of education and experience required for this role.

5. Company Culture and Benefits

Highlight the company culture and benefits of working for the company.

6. Job Type

Specify the type of the job (full-time, part-time, contract, etc.) and the location of the job.

Sales Ambassador Job Description Sample

Job Title: Sales Ambassador

Reports To: Sales Manager

Job Purpose

The Sales Ambassador is responsible for promoting and selling company products and services to potential customers and maintaining relationships with existing clients. This individual will work closely with the sales team to achieve sales goals and increase brand awareness.

Key Responsibilities

  • Identify and target potential customers through various sales strategies.
  • Promote and sell company products and services to potential customers.
  • Build and maintain relationships with existing clients.
  • Attend trade shows, conventions, and other industry events to promote company products and services.
  • Work together with the sales team to develop and implement sales strategies.
  • Provide regular reports on sales activity and progress towards goals.
  • Continuously educate oneself on industry trends and market changes.


  • Proven sales experience.
  • Strong communication and interpersonal skills.
  • Capacity to work independently and as part of a team.
  • Strong organizational and time management skills.
  • Self-motivated and goal-oriented.
  • Knowledge of sales techniques and strategies.
  • Bachelor’s degree in business, marketing, or a related field is preferred.


Writing an excellent sales ambassador job description is vital to recruiting the right candidate. Sales ambassadors leverage their knowledge of products and services to create positive customer experiences, helping to drive company success.

The right candidate is one with strong problem-solving and communication abilities and a firm grasp of industry trends and developments. With all these characteristics combined, sales ambassadors can ensure businesses reach their goals.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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