Competitive Strategy: Sales VP Job Description Templates

The most critical assets in a company are: customers and revenue. And each one influences the other. 

Several roles in the company contribute to the acquisition of these two assets. But the VP of sales is one of the major growth catalysts in a company. 

They source customers, enhance retention, and generate revenue. Hiring the perfect VP of Sales for your business may be challenging due to the intricacy of the position.

For instance, someone in this role should be metrics oriented, capable of managing a sales team, and an adept sales manager.

In this article, we’ll explore the responsibilities and duties of a VP of sales. We’ll also provide a Sales VP job description template to help you hire talent with world-class marketing abilities

Who Is A VP Of Sales?

A VP of Sales steers the day-to-day operations of a company’s sales department and contributes to marketing and sales promotions. 

Their responsibilities range from managing sales territory to overseeing the sales team to managing advertisements and developing new sales and marketing strategies. 

With their extensive experience, they often train the sales team on how to resolve customer problems. 

A Vice President of Sales typically ensures that production and distribution needs are met. The best people to consider for this position are experts with a track record of success at selling value and proficient communication ability. 

What Are The Responsibilities Of A VP Sales?

unknown person using laptop
Photo by LinkedIn Sales Solutions on Unsplash

1. Developing and executing sales strategies to meet organizational objectives, maximize revenue growth, and achieve market penetration.

2. Analyzing existing customer segments, developing new customer acquisition initiatives, and identifying improvement opportunities. 

3. Cultivating relationships with key decision-makers in target organizations to facilitate sales opportunities.

4. Establishing quotas for field representatives based on data-driven forecasting techniques.

5. Working with marketing teams to launch campaigns and improve account strategies.

6. Incorporating feedback from customers into product development plans.

7. Monitoring performance metrics and utilizing analytics to optimize operations.

8. Recruiting, training, and coaching sales personnel to ensure high competency and professionalism.

9. Reporting progress on sales goals to the company’s executive staff.

Necessary Skills And Requirements For The Role.

Outstanding performance in this role requires

  • Demonstrated ability to lead a sales team effectively.
  • Excellent written and verbal communication skills.
  • Proven track record of consistently exceeding revenue goals.
  • Strong aptitude for developing relationships with potential customers.
  • Skilled in training, coaching, and mentoring high-performing sales teams.
  • Proficiency in using CRM software to analyze customer data and develop strategies.
  • Knowledgeable in understanding consumer behavior trends to devise effective marketing plans.

Samples Templates Of Sales VP Job Description

Sample 1

{Company} is looking for a seasoned VP of Sales to lead our sales team and drive growth. 

Job Brief

Reporting directly to the CEO, this role is responsible for creating and executing strategic initiatives to increase sales and promote long-term customer relationships. You will also create effective pricing strategies and design successful promotional campaigns. To succeed in this role, you must stay conversant with sales industry trends.


  • Develop and execute sales strategy for achieving annual sales targets.
  • Oversee the recruitment, training, and development of sales personnel.
  • Monitor performance against key metrics such as revenue, profit margin, number of customers served, etc.
  • Analyze data to uncover trends and insights that can inform future sales strategies. 
  • Manage budget allocations for sales activities. 
  • Ensure compliance with all relevant regulations governing sales operations. 
  • Planning, Designing, and implementing innovative pricing models 
  • Implementing new technologies to streamline processes and enhance customer service
  • Maintain positive relationships with existing customers by resolving their complaints promptly 


  • Bachelor’s degree in Business Administration or related field. 
  • At least 10. Years of experience as a professional in sales management roles.
  • Demonstrated ability to set achievable goals and deliver results. 
  • Proficient understanding of Microsoft Office Suite applications. 
  • Excellent verbal and written communication skills. 
  • Ability to think strategically and assess market trends. 
  • Strong leadership qualities and ability to motivate teams. 


This position offers a competitive salary commensurate with qualifications and experience. The benefits package includes medical/dental insurance, vacation days, a 401k plan, and stock options.


While our Sales VP Job description isn’t exhaustive, you can work with it to create a draft tailored to your brand’s needs. 

A VP Sales is key to boosting your business’ growth trajectory and improving customer satisfaction! So, dedicate more effort into building a striking job summary to double your chances of attracting and hiring a remarkable candidate!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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