Guide to Writing an Effective Business Sales Letter

A business sales letter is a form of direct mailing where a business sends emails to potential customers directly. Sales letters are effective for many reasons. However, the top five reasons are: This is why even with all the new digital marketing tools, direct sales letters remain a marketer’s staple. The Importance of a Business Sales Letter … Read more

Encourage Loyalty with a Business Relationship Letter

A business relationship letter is a document used to establish a new relationship or to solidify an existing one.  The main purpose of a business relationship letter is to build relationships with customers and partners. Business letters can be formal or friendly, depending on the recipient and your relationship. Relationship letters are any form of a letter … Read more

Guide to a Group Business Letter Greeting

There are many instances when you’ll have to write a business letter with multiple recipients. As with all business correspondence, there are a few rules that you must follow. This article covers the proper way to address recipients in a group business letter. But first, let’s recap a few basics. What is a Business Letter?  A … Read more

The Key Elements of Good Business Letters

A business letter is a document used to communicate with another business or organization. The tone of a business letter can vary depending on the purpose of the letter. This article will explain the business letter requirements every professional must know. If you’re writing a business letter, the first thing you need to know is the parts … Read more

Friendly Welcome Back Messages for You

Have you been stuck in a rut of the same old welcome messages? We’ve got your back. If a company has a lack of returning customers and leads, it can sink the business. Welcome messages are the keystone of any good inbound marketing strategy, and we want to help you be more successful. This article … Read more