Creative Email Subject Lines for Black Friday

Are you stuck for inspiration when it comes to Black Friday email subject lines for the marketing campaign this year? When you know all the top shoppers are out there on Black Friday, you must be where they are in your email marketing.

Whether you’re selling a physical product, service, or digital product, email marketing can help you close deals and maximize your orders. We have a list of the best email subject lines to effectively communicate your Best Friday super deals to the audience.

What Is a Black Friday Sale?

Black Friday is considered the biggest shopping event of the year, and the annual sale is on November 27th. Remember that Black Friday is not solely limited to a single day — some merchants offer doorbuster sales all week. Other popular points of sale include the Saturday after Thanksgiving or Cyber Monday.

Why Is a Black Friday Sale Email Important?

Email marketing is essential to any online business, as it allows companies to reach potential customers anytime, day or night. Strong email subject lines are an extension of your company, and they’re an important tool to ensure a successful Black Friday sale.

A good email subject line lets your company shout from the rooftops about a sale and entices people to open the email.

Bonus tip: Use a countdown timer in your email to heighten the sense of urgency created by your subject line.

A black and yellow poster of 50% Black Friday Sale offer
Photo by Ashkan Forouzani on Unsplash

Creative Black Friday Email Subject Lines

Most retailers make a Black Friday sale every year. If you’re creative, you can take advantage of that by having an email campaign that goes out to your customers and prospects.

Sending an email with a creative pitch will ensure a response. You shouldn’t ever have to spend a lot of money, either, if you go this route. Here are some great Black Friday email subject lines for your upcoming email campaigns.

Best Email Marketing Subject Lines for Black Friday

  • The countdown to Black Friday is now on!
  • Blink & You’ll Miss It
  • Black Friday Mystery Sale
  • Your Black Friday Treat
  • Thanksgiving Done. Now It’s Time For Shopping.
  • Celebrate the Holiday Season with our Sale

Black Friday Email Subject Lines About Free Shipping

  • Say Goodbye to Shipping Fees this Black Friday
  • Get Your Black Friday Shopping Shipped Free
  • 50% Off, Free Shipping? It Must Be Black Friday.
  • Celebrate Black Friday with Free Shipping!
  • Who Still Charges For Shipping? We Don’t! 
  • What’s Better Than 50% Off? 50% Off + FREE SHIPPING

Sneak Peek Black Friday Subject Lines

  • Be The First To Shop Our Black Friday Deals
  • You’re In For A Surprise With These Deals
  • The Holiday Season Is Coming Early 
  • Take A Sneak Peek At Our Deals
  • Black Friday Starts Early For You
  • Psst… This Sale Is Secret 

Email Subject Lines Mentioning Black Friday Sales

  • Our Best Deal Ever: Up to 70% Off!
  • Buy 1 Get A Second 70% Off
  • 4 Days of 40% Off
  • $10 Flat Shipping Nationwide!
  • Free Gift With Every Order
  • Look Inside for some Sweet Deals

Last-Minute Subject Lines for Black Friday

  • Last Call On Our Black Friday Sale
  • Don’t Miss Out! The Sale Ends In 1 Hour!
  • Don’t miss out: Final hours to save big! 
  • Just 6 Hours Left To Grab A Great Bargain
  • The Countdown Timer On Our Sale Is Ticking 
  • We’re Down To The Last Few Hours Left On Our Sale


Whether you conduct online shopping or wait until Black Friday to do so, marketing via email is always a memorable experience. People love to get the scoop on the best deals, and often the best deals come to those seeking them out.

Use one or two of these email subject lines before Black Friday to get people drooling in their seats. It will make them more excited than ever to get their hands on a discounted product.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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