How to Write an Urgent Email Subject Lines

Inboxes are cluttered more than ever due to the overwhelming volume of emails sent and received today. Because of this, you must be sure to capture readers’ attention right away for them to read and respond to your emails.

Your subject lines are vital to your email. People use it to determine whether to pay attention immediately, put it off until later, or ignore it. Many senders treat the subject line as an afterthought. This results in their emails being sent to the bottom of their inbox.

In today’s post, we are going to look at the best urgent email subject lines that grabs the readers attention immediately.

Why Are Subject Lines Important?

a small yellow toy ambulance on white wooden planks.
Photo by Zhen Hu on Unsplash

Let’s say you want people to read your emails and respond appropriately. Then, you must give careful consideration to the subject line. Any type of response, whether it’s a quickly responding email, a response to a non-pressing email, or any other type.

For your subject line, you don’t have to write a book. Your subject line gets cut off if you exceed a specific character limit. As a result, your message has less of an impact.

Consider how you can convey your message in a subject line without making it too lengthy or complicated. There is no universal guideline for how long a subject line can be, but the shorter, the better.

A good subject line should also be pertinent to the email’s content. It may seem obvious to you, but to many people, it isn’t!

Making sure your subject line is pertinent to the information in your email, improves its chances of capturing the recipient’s attention. Additionally, it makes it much simpler for them to search for and locate the email if they need it in the future.

How to Make Your Emails Feel Urgent!

How can your email marketing convey a sense of urgency? What matters is how you give your subscribers the information. Continue reading for a description of the procedure and samples of email copy, subject lines, preheader text, and calls to action.

Including a deadline in your email copy is one of the most common ways to make it seem exigent. Setting a deadline will increase conversions, whether you’re promoting a hot deal or giving away tickets to an event.

Subscribers should receive praise in your copy for utilizing the offer within the allotted time.

You need an answer to a problem quickly when you’re facing one. If your company can address a prevalent issue, a subscriber’s need to find a solution and sense of urgency will increase.

Try framing your offering as a solution to a problem to persuade your subscribers to take immediate action.

Your subscribers will take action if they have the chance to obtain something rare. Have a popular video game that is in short supply? Did you restock a popular item? Are the products you’re offering limited edition?

Your subject line and preheader are elements of your email that should convey a sense of urgency. Word choice is crucial to communicate a sense of urgency in this situation.

Make your email sound exigent to draw attention to its content.

Use the word “urgent” in your subject line and preheader because you likely used one of the above-mentioned dire strategies.

For instance, your email’s preheader and subject line should entice the reader by revealing that it is about a flash sale.

More Tips on Giving Urgency to Your Emails

Emphasizing a sense of urgency can motivate people to take action. You can raise the opening, click-through, and click-to-open rates by using phrases like “sale starts,” “back in stock,” and “sale now.”

Pushing time limits and deadlines, however, can quickly become tiresome. Some products appear to be on sale for a limited time always.

The constant barrage of dire offers wears on readers.

Emails can sometimes be pressing. Others aren’t.

Some people demand a prompt response. Some inquiries can wait until the following week. However, unless you stated explicitly in the email’s subject line, your recipient won’t be able to tell when it arrives.

You can tell a recipient how pressing an email is, what you need them to do, and by when you need it done. How? By using urgency labels in the subject line. These may aid in making your email stand out from the rest of the junk in their inbox and draw them in.

Best Examples of Urgent Email Subject Lines!

Now that you know why subject lines are essential — for emergent emails especially — we’ll look at some examples.

  • 2 Days Left To Renew Your Subscription
  • Only 2 Seats Left For The Flight You Were Looking!
  • Create Your Free Account Now!
  • You Need To Update Your Device For It To Work
  • Your Credit Card Points Expire in a Week, Hurry And Spend Them!
  • Need Help With Writing Something RIGHT NOW? Keep Reading!
  • Don’t Check This If You Want To Miss On Great Deals!
  • Learning Never Stops — Discounts For Online Courses End Today!
  • Come And See While It’s Still Free!
  • Our deals end this day — Don’t Waste Any More Time!
  • Limited Time Opportunity On Helmets
  • Warning: This is Your Final Chance To Save Hundreds!
  • [IMPORTANT] Your Account Will Be Shut Down
  • Use Our Help In An Emergency
  • [Time Sensitive] Use Your Coupons In The Next 2 Days!


If you’re looking for a subject line that will get people to open your email, try one of these urgent email subject lines. Email marketing and other forms of digital communication often use a subject line for urgent matters.

It’s up to you what kind of urgency works best for your business, but we hope this article has given you some ideas! Have any other uses come up for urgent email subject lines? Let us know below or on our social media pages – we love hearing from our readers!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

How to Write an Urgent Email Subject Lines

Inboxes are cluttered more than ever due to the overwhelming volume of emails sent and received today. Because of this,…

How to Write Effective Summer Sale Email Subject Lines

Creating the ideal summer email subject line that encourages clicks and conversions may be challenging. There is no magic formula,…

Writing Subject Line for Follow up Emails

It’s critical to use an attention-grabbing subject line in follow-up emails to draw the reader in. You’ll have more chance…

How to Write the Best Subject Lines For Abandoned Carts

Emails sent to customers who abandon their shopping carts are essential to any e-commerce store’s marketing plan. In any case,…

How to Write an Effective Subject Line for a Leave Email

A formal email for time off from work to take care of personal matters, engage in leisure activities, travel, or…

How to Write an Email Subject Line Asking for Help

There are many different ways to approach someone for assistance, and each way has its own advantages. One common way…