How to Write the Best Subject Lines For Abandoned Carts

Emails sent to customers who abandon their shopping carts are essential to any e-commerce store’s marketing plan. In any case, they ought to be. They are one of the easiest ways to generate revenue.

You don’t lose anything by sending these emails. And these marketing emails have a really high conversion rate among customers. Customers don’t fulfill their purchases and abandon their carts for a variety of reasons.

However, they are still interested in what they were interested in buying. But, of course, we need to create a good subject line to coax customers into opening your mail. So, in this post, we are going to look at writing a good subject line for abandoned cart emails that will captivate your audience.

Without any further ado, let’s get started!

What Are Abandoned Cart Emails?

an abandoned shopping cart illuminated by an overhead LED light.
Photo by Oleksii S on Unsplash

It is easier for us to understand the email side of things if we first define what an abandoned cart is.

An abandoned cart occurs when a customer adds an item to their shopping cart but leaves the store without making a purchase. Let’s assume that a recipient comes to your website after receiving an email about a sale offering 30% off. After discovering them at a meager price, they add the ideal pair of shoes to their cart.

However, when they discover that shipping isn’t included, they dejectedly leave the page and resume looking through their inbox.

That is an illustration of cart abandonment.

An abandoned cart email is a reminder email sent to a customer who abandoned their shopping cart.

For instance, the shoe company might send a recipient a reminder about the shoes they’ve shown interest in. If that doesn’t work, they might send them a free shipping coupon. Returning to the website, the recipient is delighted to purchase the shoes.

That’s basically how abandoned cart emails operate.

Tips For Writing a Good Subject Line For Abandoned Cart Emails

Our comprehensive guide contains additional email marketing tactics that you can review.

The only part of the first word you should capitalize is the first letter.

Title case formatting gives subject lines a more formal or professional appearance, which can increase open rates. The use of exclamation points is not recommended, nor should you write in all caps.

You risk losing out on potential sales if you stop sending abandoned cart emails after just one.

Subject lines are crucial components of email marketing campaigns. The subject line influences whether your subscribers open or deletes your emails.

You can raise your open rates and revenue by being careful with the timing and by keeping things relevant and consistent.

The key to creating a great abandoned cart email subject line is to make customers important and get their attention. You also have to play at their feelings.

A great abandoned cart subject line gives the FOMO (fear of missing out) to the customer. When they feel that fear, they have a sense of urgency to complete their purchase. This strategy always works in eCommerce, not only in abandoned carts.

Try to personalize your abandoned cart email a little bit. For example, refer to the customer in their own name in the subject line of the cart abandonment email. This simple action on your message will leave the customer thinking that there is a connection between your business and them.

Research shows that personalized email subject lines are more effective in getting people to open your abandoned cart emails. A little bit of effort encourages the customers to finish their purchase!

The best part is that you don’t need a huge investment to add personalization to your email subject lines!

Why Do Customers Abandon Their Shopping Carts?

There are many reasons for a customer to abandon their cart as they are nearing checkout. Cart abandonment is a popular phenomenon in eCommerce. Here are some of the possible reasons behind their decisions:

  • The online shop wanted customers to create an account before they could complete their purchase.
  • Your website didn’t offer the preferred payment method.
  • The cost of shipping wasn’t included in the price. They were expecting free shipping, but you didn’t offer it.
  • There were hidden costs (taxes, service fees) that were only visible at the checkout.
  • Customers found the item cheaper when they checked for the last time.

Now, some of these reasons are things you can account for. You can’t give discounts to everyone who abandoned their shopping cart. However, you can update your site design and make all the fees transparent. Copy your competitors in the eCommerce market and take them as an example. Do they offer free and fast shipping? Or is it long and takes more than five days?

Example Of a Great Subject Line For Abandoned Cart Emails

Now that we know why subject lines are crucial for abandoned cart emails, we are going to look at some examples. You can use humor to help you get your customers’ attention to open and read your emails.

  • You abandoned your cart — No Cart Left Behind!
  • Discounts on Products On Your Are About to Expire!
  • Don’t Forget To Finish Your Purchase!
  • Your Cart Is Ready For You!
  • You Didn’t Finish Your Order — Let Us Help That!
  • Don’t Miss These Deals. Complete Your Purchase Now!
  • Only 2 Left Of The Products In Your Cart!
  • What’s The Problem With Your Purchase? Tell Us, We Can Help!
  • We Really Want To Sell You These Items!
  • Reminding You That The Items In Your Cart Are About to Run Out!
  • Attention Shopper! The Items Will Be Sold Out!
  • Don’t Miss Out On These Deals. Other People Are Looking As Well!
  • What Did You Not Like?
  • You Forgot Something — Clicking That Buy Button!
  • Did You Forget Something — Complete The Purchase Now!
  • Offer For Items In Your Cart Expires In 6 Hours!
  • Your Cart Is Waiting For You — Give Us Another Chance!
  • Didn’t Like It? Try Looking at Different Brands We Have!
  • Don’t Think It’s Right For You? Check Out Other Brands on Our Catalogue!
  • Free Shipping On Your Order — Expires In 2 Hours!
  • Hi Natalie, Something Wrong? You Left Your Order!
  • Limited Time Offer, Just For You! Use The Promo Code!
  • The Discount On Your Products Is About To End!
  • We’re Having a Clear-Out Today!
  • Important Message — You Have a Discount In Your Cart!
  • Make Sure You Complete Your Purchase!
  • Let Us Help — Free Shipping & Returns JUST For You!
  • You Left Your Order — Come This Way to Complete!
  • You Need To Complete Your Order In 2 Hours For No Shipping Costs!

More Examples of Subject Lines For Abandoned Cart Emails

  • Make Sure You Complete Your Purchase!
  • You Want It; We Sell It! Follow The Link!
  • 20% Off In Common Items — Time Limited Offer!
  • Remember Your Shopping Cart — The One You Abandoned!
  • Don’t Like What You See?
  • Limited Stocks On Products You Want! 
  • Best Get To Steppin’ — Items You Want Are Running Out!
  • Check Out More Products Like The Ones You Left!
  • Need Help With Anything? Use Our Live Chat!
  • Don’t Want It Now? Save Your Products For Later!
  • Things You Want Are Selling Like Hot Cakes!
  • Hey, What Happened? You Abandoned Your Cart!
  • All Our Sales Include a Warranty, For Free!
  • We Would Like You Back!

In Conclusion

Quickly and efficiently, an abandoned cart email gives a customer a chance to restart their purchase.

The quality, efficacy, and distinctiveness of these subject lines are a huge part of their effectiveness. This article is designed to guide abandoned carts into subject lines that turn abandoned cart owners back into shoppers.

If you liked the examples of subject lines we provided in this article, make sure you share them with your friends as well. In any case, thanks for reading, and have a wonderful day with a lot of sales!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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