How to Write Effective Discount Email Subject Lines

Discounts are always a major factor influencing the shopping experience…

Discounts are always a major factor influencing the shopping experience for customers. If you want to drive sales and increase the number of your subscribers, try email subject lines with discount and special offers.

Email is one of the most effective ways to promote any form of a bargain. Giving discounts to your customers is an effective way to skyrocket your email open rates. However, with so many deals and discounts available, it can be challenging to stand out and compel readers to order via your email.

Discover the importance of discount email subject lines, how to create them, and a few samples shown to be effective in generating sales. Let’s get started!

man walking inside mall collage
man walking inside mall collage

Why Are Discount Email Subject Lines Important?

To get your email campaigns noticed, you must ensure you get your subject lines right first. That’s why having the right subject line is so important. If you use discount email subject lines well, you can entice delighted customers to make a purchase.

An email’s subject line is the first thing a recipient sees. It is the subject of discussion. It has a significant impact on whether or not the content is viewed. This is regardless of how well-written the content of the email

Most people open their emails based just on the subject line. It’s also vital to note that more than two-thirds of people will mark an email as spam based on its subject line alone.

Subject lines must lure an opening in order to find out what content awaits them, much like the cover of a book.

What Factors Make a Good Subject Line?

Good subject lines drive readers to click through and help the author reach his or her desired level of engagement.

Using descriptive language and creating curiosity might help you design a compelling email subject line. However, there are a few extra tricks you can employ in sales.

How to Write Effective Discount Email Subject Lines

Email marketers strive to be approachable and at the same time be formal in their emails. There is always a need for balance.

Effective email subject lines show readers what they’ll gain by clicking the link. They make customers feel a sense of urgency and offer sales deals for a limited-time.

Emojis are a good choice, but avoid using them in conjunction with clickbait. When creating a new strategy, honesty is an excellent place to start.

You can be straightforward about how your company might benefit them, but be imaginative in your approach.

How to Get the Best Subject Lines for Your Discount Emails

It’s time to start writing the copy for your email campaigns now that your plan and templates are in place. Sugarplum sales won’t dance into your bank account if you don’t follow these standard email marketing best practices.

Before you push the “send” button on your email, follow these four basic guidelines.

1. Make It Mobile-Friendly in Length

40 percent of mobile app users access their email accounts. If your email subject lines are longer than 60 characters, you’ll want to ensure they’re optimized for mobile consumption. Open rates can be greatly increased by using concise subject lines in some emails.

2. Experiment Using A/B Split Tests

Sync the preview text with the actual text. However, not all email service providers will show the preview text, which should go hand in hand with the subject line you’ve chosen.

It is essential to maintain the most critical information in the subject line. The preview text should compliment the subject line. Regardless of the service provider the recipient uses, subject lines are displayed.

3. Use Emoticons and Personalization

Regarding email marketing, nothing beats the power of a well-crafted personal message. You can’t go wrong if you don’t go overboard.

We recommend writing a unique subject line for your launch email to get people’s attention. You can then utilize customization in the final emails before your promotion finishes to re-create the sense of urgency.

Remember not to be too pushy. If someone continued calling out your name to gain your attention, you might perceive it as intrusive or sales-y.

Emojis can help your emails stand out in a crowded inbox by adding a splash of color and fun. Using emojis excessively, on the other hand, could make you appear unprofessional.

4. Apply Humor and Themed Phrases

To increase the number of people who open your email, include themed phrases and references.

When it comes to email marketing, using humor can be a particularly effective strategy. People are more likely to click on an email if it has a catchy headline, a clever pun, or a cultural allusion.

Email Subject Lines That Work for Discounts

Our library of discount email subject lines has proven effective in helping you get your message in front of your customers. See what we have compiled for you.

  • {Firstname}, Yule Not Gonna Believe This
  • Save. Big. Now 🤯
  • The Biggest Sale of the Year Starts NOW
  • Big Deals Incoming 🚀
  • Yule never believe these discounts!

For mega deals and sales:

  • Get Ready 2 Save Big
  • Deals This Good Only Happen 1X a Year
  • Who’s been a good elf this year?
  • Warm Up Your Winter 4 Less
  • Take 10% Off Sitewide. You’re Welcome 😉

To Wrap Up

Email remains a tried-and-true method of achieving sales targets, even in an era where digital platforms and promotional strategies are continually evolving.

It’s impossible for everyone to have the best email subject line, but that doesn’t mean you can’t construct a good one. If you utilize the tips mentioned in this article, you’ll have a strong base for writing a good subject line.

Frequently asked questions

Which of the following subject lines generated a higher open rate?

Subjects that convey urgency or scarcity. Subject lines that create a sense of urgency can result in a 22% higher open rate.

Is touching base a good subject line?

It’s also a great alternative to overused subject lines such as, “Checking in” or “Touching base,” which have no value. In addition to coming off as wasteful and inconsiderate of the prospect’s time, they simply don’t work. Responding to “touching base” was found to fail 50% of the time.

What is subject in email with example?

A person’s first thing in their inbox is their subject line and the sender’s name. Using a familiar name. If possible, send an email from a real person. The name John is a great example of a company that the reader recognizes and gives a personal touch.

What’s an example of a good cold email subject line?

  • “Let’s talk about [topic/idea]!”.
  • Having [a better/smarter/faster] way to [achieve a specific goal].
  • Questions about [project]
  • Hey [name], check it out.
  • I look forward to seeing you at [event]!””.
  • Ask: “Can I help you reach [a specific goal]?”.

What makes a catchy subject line?

People are likely to check out your content when you write personal or descriptive subject lines. You should keep your audience in mind whatever your approach is and try different words and phrases to find out what they prefer.

Should email subject lines have periods?

The period is the most common punctuation; however, some believe it is unnecessary. Despite this, rates are not affected by periods according to Smart Insights. Further, they suggest that periods are most effective when they are sparingly used.

What’s a good subject line for email?

Use you/your. Although name-calling is on the out, it is still a good practice to use “you” and “your” words on your blog to communicate directly and comfortably with readers. Be specific. Although you might include a bit of mystery into your subject line, it should still give readers some idea of what they will be getting.

What subject lines get opened?

  • A question about a project they just started.
  • If you want their assistance, ask them.
  • They have revealed a new statistic about their industry.
  • There has been a new news story in their industry recently.

How can I improve my email?

  • Keep your list current. Do your subscribers still want to hear from you?
  • Segment Your List
  • Avoid Spam Filters
  • Perfect Your Timing
  • Your subject line should stand out.
  • Let’s talk to only one person.
  • Let’s talk like a friend.
  • Every time you write amazing content.

How do you write a professional email subject line that improves open rates?

  • Delete words that reduce open rates (or trigger spam filters).
  • Get a number in the subject line.
  • Key words that have been proven to boost email open rates.
  • Keep your email subject lines in the correct character length.
  • What about an emoji?

What is a conversion email?

In essence, an email conversion means when a subscriber follows the path you point them to in your message. A click through to the registration page or a completed registration can be a sign of progress, but a click through is a conversion.

How do you write a catchy sales email?

  • Make engaging subject lines.
  • Please use non-generic opening lines.
  • Make your audience’s body length different.
  • Do not discuss your self-worth.
  • Include a call to action and steps after that.
  • Send the email at the appropriate time.
  • Follow-up emails are a valuable way to add value.
How to Write Effective Discount Email Subject Lines

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

How to Write an Urgent Email Subject Lines

Inboxes are cluttered more than ever due to the overwhelming volume of emails sent and received today. Because of this,…

August 5, 2022

How to Write Effective Summer Sale Email Subject Lines

Creating the ideal summer email subject line that encourages clicks and conversions may be challenging. There is no magic formula,…

August 5, 2022

Writing Subject Line for Follow up Emails

It’s critical to use an attention-grabbing subject line in follow-up emails to draw the reader in. You’ll have more chance…

August 5, 2022

How to Write the Best Subject Lines For Abandoned Carts

Emails sent to customers who abandon their shopping carts are essential to any e-commerce store’s marketing plan. In any case,…

August 5, 2022

How to Write an Effective Subject Line for a Leave Email

A formal email for time off from work to take care of personal matters, engage in leisure activities, travel, or…

August 5, 2022

How to Write an Email Subject Line Asking for Help

There are many different ways to approach someone for assistance, and each way has its own advantages. One common way…

August 5, 2022

Putting Attention To In Your Email!

There are numerous justifications for addressing a email or package to a specific recipient. If you do, there are ways…

August 5, 2022

Subject Lines for Reaching Out to Colleagues

It’s easy to get buried in the mountain of emails we receive every day. And it can be hard to…

August 5, 2022

How to Write a Subject for Last Working Day Email

Nothing can compare to the memories you have shared with your colleagues during your tenure in the company. However, things…

August 5, 2022