Companies rely on customer feedback to gauge the effectiveness of…
Companies rely on customer feedback to gauge the effectiveness of their products and services. Survey emails are a quick and efficient way to collect customer feedback.
However, nothing guarantees that your audience will open your email. This article will explain the importance of an interesting subject line and provide tips for writing clear survey email subject lines.
What Is a Survey Email?
Survey emails send survey instruments to respondents. They typically contain questionnaires, and their primary purpose is to solicit information. Depending on the goal, survey emails can reach a representative sample, a micro-targeted group, or a large group of people.
Survey emails are a typical vehicle for online marketing, providing businesses with honest customer information. Many customers aren’t comfortable giving feedback when asked in person but may be more open in writing.
Survey emails gather feedback by asking questions about products, services, content, etc.
How Do Subject Lines Affect Survey Emails?
Subject lines are the first thing recipients see when they receive an email. They can mean the difference between gaining important customer information and being marked as spam.
The subject lines of your survey emails help convince respondents to answer your survey. Remember that people are more particular about data privacy these days. Subject lines help gain respondents’ trust, enough for them to provide you with valuable information.
How to Write Good Survey Email Subject Lines
Survey email subject lines are the key to getting your customers to open your email. Just like any other sales-related emails, survey email subject lines must earn the trust and interest of your readers.
Here are a few helpful tips for writing a survey email subject line.
1. State Intentions Clearly
Stating your intentions clearly keeps you from looking like spam. Take your objective and spell it out. In any case, people are more likely to be responsive to your request when they know what you’re going to ask from them.
2. Personalize Your Subject Line
Nobody likes copy-pasted content. You should avoid using unaltered templates for a potential employer, a customer, or a respondent. They come off as insincere and irrelevant, characteristic of spam emails.
Personalized subject lines create a sense of urgency and relevance to the reader. This means there’s a high chance that readers will connect with your message and respond to your request.
3. Keep It Brief and Simple.
Excessively wordy subject lines tend to come off as intimidating. Short subject lines also connect with respondents faster because they quickly understand what you’re trying to say. Ideally, your subject line should have no more than ten words.
4. Offer an Incentive
If your company offers rewards for completing the survey, make sure to indicate it in your subject line. People are more likely to give their time in exchange for a benefit (a voucher, gift card, or discount.)
Take caution when offering incentives because it might also attract the wrong audience.
5. Be Specific
This is the most crucial thing to remember while writing your subject line. Be clear on who is asking for feedback and why. Doing so will help customers trust you even without an incentive.
The Bottom Line
Survey emails are essential for many companies because they gather honest customer feedback. Subject lines are important because they significantly affect whether your email gets opened or ignored.
Follow these simple tips and practice them regularly if you want your best chance of creating successful email subject lines. Good luck!
Frequently asked questions
How do you pitch a survey?
- Simple Salutation Personalisation
- Describe why you are inviting them.
- Don’t tell them that you are great.
- Provide explanation of the purpose of the survey.
- I would recommend you give a realistic estimate of how much time it will take.
- Ask them questions
- Show them the survey link.
How do you write a customer satisfaction survey email?
- Be persuasive
- Please explain why you’re sending this survey.
- Describe the survey duration carefully.
- Let your call to action stand out from the rest of the email.
- Personalize your message
How do you offer a survey at the end of a call script?
Briefly outline where you stand with what has been accomplished during the call. STEP 2 – Let the customer know what happens next (and include a timescale so they can plan their busy lives). STEP 3 – Ask the customer if there is anything else that can be helped.
What do you put in the subject line of a survey email?
- Fewer than 10 words
- A question
- I call for action.
- Rely on any benefit/discount/offer you might be able to make.
- Words designed to trigger emotions.
What is a good subject line for a survey?
“Hi [first name], how happy are you with our service?” is more clear than “Hi[first name] are you satisfied?” or “Hi(first name), give us your input”, for example. Additionally, it is a good practice to mention the name of the service/product/brand customers are surveyed about.
How do you name a research survey?
In general, we recommend you keep the main survey name short and generic. If you are running a survey about avocados, and only want to have people who like avocados take the survey, you won’t want to leave out the subject of the survey in the title.
What are some simple survey topics for students?
- What motivates you to learn more?
- Do you think the school provides adequate sports facilities?
- What activities do you enjoy most in the classroom?
- What would you like to see changed if you had the chance.
- Do you have supportive classmates?
What makes a good email subject line?
Good subject lines are usually personal or descriptive, and make people interested in your content. Keep in mind your audience regardless of your approach, and have them test different words and phrases to see what they prefer.
How do you ask for a survey via email?
- Keep an email subject line clear.
- Participating individuals are listed below.
- Explain the purpose of the survey.
- Timeline-based Urgency creation
- Please mention the time needed to participate.
- Explain Incentives
How do you ask someone to complete a survey example?
Consider addressing the overall goal of your survey and why you selected them. Consider, for instance, “We invite you to take our survey about our recently released product if you purchased it on our website.”.