Creative Email Subject Examples and Writing Tips

Your email subject can make or break your email campaigns.…

Your email subject can make or break your email campaigns. That’s why it’s important to take time to come up with a creative subject that’s unique and exciting. If you don’t know what is subject in an email, these email subject examples and writing tips are sure to help.

In this article, we’ll discuss what an email subject is and what makes it so important. We’ll also discuss how you can transform your email subject from generic to interesting. Let’s get into it.

The Gmail icon displayed on the screen of a phone.
Photo by Solen Feyissa on Unsplash

What Is Subject in an Email?

The subject of an email is a short sentence that you might find at the beginning of an email. It is usually 3-9 words long and usually describes what your email is about.

That being said, it is best practice to use your subject line to entice the reader. If you can’t summarize your email in 3-9 words, don’t send it. The goal is to make prospective subscribers want to open your email over others.

The Importance of an Email Subject

Email subjects are important for a ton of reasons. With the right email subject, you’re guaranteed that your recipient will open your email and see what you have to say.

Here are some other benefits that a good email subject can provide for your business:

Provides Context

It’s a proven fact that your recipient will either quickly open or delete your email based on what the subject line says. They won’t open an email if they don’t know what it’s about. And with a subject, you can give them the context of your email. It’s a great way to give them an idea about your message.

Helps Establish Trust

With a good email subject, you can let your recipient know that you’re not a stranger. You can personalize it; in some cases, you can even talk about your common connections. By establishing your connections with the recipient, you’re also establishing trust.

Sets the Tone

Your email subject will set the tone for the rest of your email. It’s your email’s first impression, so it should reflect whether it’s a professional email or a personal message. And whatever tone your email subject conveys, it should also be the tone across your message.

Tips for Writing a Good Email Subject

1. the More Concise, the Better

Email subjects need to be concise and simple. As mentioned earlier, the optimal length for email subjects is around 3-9 words. This makes it easier and faster for your recipient to read. The faster they can comprehend your subject, the faster they can decide to open your email.

  • Enjoy 25% off + Free shipping
  • New Season, New Outfits
  • You Forgot to Save Your Seat!

2. Create a Sense of Urgency

Get your contacts to act right away when they read your subject line. The best way to do this is by making it seem urgent. Time-sensitive words are very effective in doing this.

  • Last Day of Our Biggest Sale Ever
  • Get Tickets to Biggest Seminar in Town! Limited Seating.
  • Our Website is Live NOW
  • Grab our newest release while it’s HOT!
  • 30% OFF Everything if you purchase TODAY

3. Try Asking a Question

You can put a hint of intrigue into your subject by asking a question. This can compel your contact to open the email in search of the answer. It can also strike up a good conversation.

  • How do you balance life and work?
  • Hoping to get your expertise about [Topic]
  • Asking for feedback about the [Project]

4. Personalize It for Your Recipient.

Try to get to know your contact so you can tailor your subject to them. You can use topics that they may be interested in. Or you can talk about something you may have in common.

  • What do you think about [Movie you both like]?
  • Hey [Name of Recipient], [Connection’s Name] Told Me to Reach out
  • It was nice seeing you at [Event]

Pitfalls to Avoid in Writing an Email Subject

1. Don’t Repeat Keywords.

Repeating keywords in your subject line can make it difficult to understand or monotonous. So try to avoid repetitive keywords in any subject line you write; you should be clear.

2. Avoid Spam Traps

Be careful not to put any keywords in your subject that may be flagged as spam. These keywords include:

  • Free Money
  • 100% free
  • Earn Extra Cash
  • No hidden charges

3. Don’t Mislead Your Recipient.

Your subject title needs to be relevant to the message of your email. Don’t mislead them with clickbait. A good email subject is concise and to the point. It needs to include enough context, so your email can be considered genuine and professional.

4. No to Jargon and Acronyms

Jargons and acronyms can lower the readability of your subject line. Try to avoid them and use more simple words. This will make your subject much easier to understand.

To Wrap Up

Now you know what is subject in an email and why it is essential. Take the time to think about them. Make sure your subject is concise and focuses on your main point. Use the tips in this article, and you’re sure to increase your email’s open rates incredibly!

Frequently asked questions

What are some examples of good email subjects?

Subject LineOpen Rate
1. I was right – and that’s not good for you69%
2. 13 email marketing trends you must know64%

What are catchy email subject lines?

Here are some great sample subject lines for emails that use the fear of missing out.. JetBlue: “You’re missing out on points.” Digital Marketer: “Your 7-figure plan goes bye-bye at midnight..”.

What makes a catchy subject line?

Subject lines are often personal or descriptive, giving people a reason to visit your content. As long as you’re using the right concept, you should keep your audience in mind and try different words and phrases.

How do you grab an attention in an email?

  • Keep it brief and clear. You want your subject line to engage your audience and capture their attention.
  • Create urgency
  • Personalize
  • Ask questions
  • Be honest
  • Use numbers
  • Offer real value
  • Assemble a call to action.

How do I personalize my email?

  • Use segmentation. Personalizing your emails is one of the best ways to do it.
  • Consider browsing history
  • Employ triggered emails
  • Provide emails from a person.
  • Use important anniversaries
  • Use personalized content
  • Use dynamic content

What subject lines get opened?

  • Asking for their help.
  • I have a question about a project they recently started or finished.
  • Their industry recently reported a news story.
  • There is a new statistic about their industry.

How do you write a catchy email subject?

  • Let us shorten your subject lines.
  • Avoid spamming your email subject lines.
  • Please ask open-ended questions in subject lines.
  • Submit a deadline in the subject line.
  • Use a teaser subject line to get people to open your email.
  • Give a clear command of your subject.

How do you do an email eye catching?

  • Use a newspaper as a guide for creating emails.
  • Optimize images for blockers.
  • Become your logo’s color manager.
  • Using buttons for the CTA.
  • Easily view your emails via multiple devices.
  • Font size matters
  • Make unsubscribing easy
Creative Email Subject Examples and Writing Tips

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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