When Is the Best Time to Post on Facebook!

Running a Facebook account for your company typically differs significantly…

Running a Facebook account for your company typically differs significantly from managing a Facebook account for yourself. For starters, you don’t frequently post photos of your drunken antics.

You also don’t post numerous pictures of your child or baby doing adorable things. You publish content you think your followers will find interesting on a Facebook business page that you have created specifically for that purpose.

Some of your posts might feature product and brand promotions. However, maintaining your brand’s visibility on Facebook without spending money on advertising can be difficult.

Due to the current algorithm favoring posts from friends and family, Facebook business posts have a low organic reach. To circumvent the algorithm, there are a couple of things businesses can do.

One of them is to post at the best time possible for your brand. That’s why we dedicated this article to the best times to post on Facebook for maximum efficiency and engagement.

Best Times to Post on Facebook Is an Urban Myth?

3D logos of Facebook and Messenger against a blue background.
Photo by Alexander Shatov on Unsplash

One of the simplest ways to increase your organic reach is to post your content when your followers are online. This is because newsfeed algorithms, particularly the one’s Facebook and Instagram, prioritize “recency” as a key ranking signal.

The unfortunate news is that there isn’t a single accepted best time to post on Facebook. Experts have conducted studies on industry benchmarks. However, the real source of the truth is always your own data on your own followers.

For new accounts that have not yet developed an audience and therefore have no one to test on, universal best times to post. The universal times such as those we show below, work best as starting points.

It’s surprisingly simple to determine the ideal time to post for your social media channels once you do have an audience. It gets even easier if you have the right tools.

Why There Is No Universal Time to Post?

Well, you might be wondering why there isn’t a universally accepted day and time for posting. 

Because every audience of every market has different needs and schedules. They don’t use social media platforms at the same time and day. For example, people under 30 and over 30 check Facebook, Instagram, and other social mediums at different times of the day. 

The time people look at their social media platforms differs according to education, the sector they work and their marital status even. That’s why you have to find the ideal posting time for your audience yourself. That is, which day of the week, at which time, etc. 

Marketing companies look into your brand’s user base to determine what day and time to post on social media.

What Are the Best Times to Post on Social Media?

According to your objectives, content type, and audience, each social media platform has a unique set of advantages. If you notice that your engagement isn’t where you’d like it to be, think about reviewing your social media objectives and broad KPIs. Naturally, being aware of the days with the highest engagement aids in achieving those objectives.

We consistently observed that Tuesdays, Wednesdays, and Thursdays at 9 or 10 am had the highest engagement levels. The majority of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, showed success on weekday mornings.

Generally speaking, Tuesdays through Thursdays at 9 or 10 am the best times to post on social media.

The most effective days to post on social media are Tuesdays through Thursdays.

Sundays are the worst day to post something online.

The extent of social media posting is only partially covered by this quick statistic. Every network saw varying degrees of engagement throughout the week and at distinctly different times. Engagement differs even more, when industries are taken into account. The best times to post on social media are generally Tuesday through Thursday at 9, or 10 am. 

However, there are still a few other considerations to make before you schedule any posts.

Generally, weekends aren’t good for posting anything, with Sundays being the worst. You could make the argument that by doing some marketing on Saturdays, you could get people to buy stuff on Sunday. However, it is difficult and not consistent.

Obviously, on Sunday, no one is going to be active on social media, apart from posting their own travel photos. So, unless your marketing strategy is for it to fail, don’t update or post anything on Sundays.

The Best Times to Post on Facebook!

Despite an exciting shift in when there will be the most engagement in 2022, Facebook is still the platform marketers use the most globally. In the past, mid-mornings predominated more, but it now seems early morning hours have taken the lead.

When analyzing the data, there are a few more “off” times for Facebook than last year. The weekdays, early mornings, and mid-mornings are still popular with brand audiences and are becoming more effective at getting people to view their content.

During the middle of the week, people are more likely to notice your Facebook posts from mid-morning to mid-afternoon. At break times like lunch and afternoon tea, many people probably check their Facebook apps. 

Unexpectedly, fewer people attempt to check Facebook on the weekends or evenings at home.

  • Wednesday at 11:00 and 1:00 is the best time to post.
  • Wednesday is the ideal day overall.
  • Friday is the second best day for posting, after Wednesday.
  • You’ll consistently get the most engagement on weekdays from 9 am to 3 pm.
  • The worst day is Sunday because it has the lowest level of participation. 
  • The hours before 7 am and after 5 pm each day are when you find the lowest levels of engagement.

These results point out interesting things. Friday’s are good because nobody wants to work on a Friday, especially after the lunch break. 

Final Thoughts

To sum up, there isn’t a foolproof, globally ideal time to post something on social media. The perfect time for your brand to be seen is as distinct as your audience and varies depending on the channel.

However, using the right data to optimize your posting schedule can increase your social ROI and produce tangible results.

Frequently asked questions

How do I find the best time to post on Facebook?

When your audience is most engaged can help you determine the best time to post. An example of where you can find this information is by opening your Facebook Page and clicking the “Insights” tab. On the left side of the screen, you’ll find different sections of your Page Insights, while on the right side you’re able to see graphs and charts.

What time is best to post on social media?

According to our 2021 survey of 300+ marketers, the best times to post on social media – across all industries and platforms – are 6 p.m. to 9 p.m. and 3 p.m. to 6 p.m. A good day for posting is typically on weekends, particularly Saturdays.

What is the best time to post on Facebook for maximum exposure?

What is the best time to post on Facebook to get maximum exposure? According to this article, Wednesday is the right day to post. The best times of day are 11 am and 11 pm. Weekend engagement is the most consistent between 9 am and 3 pm.

Is Monday a good day to post on Facebook?

Facebook posts are best on Monday between 8 AM and 11 AM and 1 PM to 2 PM. Monday’s engagement levels are lower during the week. In contrast, engagement is significantly higher on this day than on the weekend.

How do I find out when my audience is most active on Facebook?

Find your fans online in the Posts tab. This graph shows how often and how often your fans are on Facebook.

What time of day is Facebook most active?

The highest peak volume of Facebook traffic is observed between 1 P.M. and 1 PPM in the early afternoon. and 3 P.M. In the middle of lunch break. Posted at 1 P.M. Shares will be greatest, and publishing at 3 P.M. Clicks will be the most common.

How do I get more Facebook likes?

  • Start with strong social media fundamentals.
  • What your audience is looking for.
  • Identify when your audience is active.
  • Keep up with Facebook trends.
  • Posts that are popular might be pint.
  • Influencers on Facebook can work with you.
  • Make use of cross-promotion.
  • Run ads

What is the best time to post on Facebook 2022?

Between 9 a.m. and 10 a, Tuesday, Wednesday, and Friday are the best days to post on Facebook. and 1 p.m. Social researcher Sprout Social finds that Saturdays are the day of the week with the lowest engagement rates.

Do hashtags work on Facebook?

Are hashtags working on Facebook? Yes, they do. Although they aren’t as well-known as on other social media platforms, you can still include them in your posts. There are same rules between Facebook and other social platforms when it comes to hashtags.

How often should you post on Facebook?

What is the average frequency of Facebook postings. Most studies agree that the optimal time is once per day, with a maximum of two posts per day. In Hubspot’s research, pages under 10,000 fans fell by 50% if they posted more than once a day. Consider posting three times per week on your Facebook pages.

How many of my Facebook friends see my posts?

Researchers at Stanford University collaborated with three Facebook data scientists to study how Facebook users post to their friends at an average 35%, according to a recent study conducted by Stanford researcher Michael Bernstein. This week, Facebook changed the algorithm that determines what posts show up in your news feed.

How can I get more followers on social media?

  • Hold contests
  • Each post should have a visual.
  • Share more video
  • Listen to and respond to your online community in a proactive way.
  • Change your profile photos and cover photos.
  • Let people follow you.
  • Encourage tagging
  • Get found by using hashtags.

How do I post on Facebook 2022?

When Is the Best Time to Post on Facebook!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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