How to Create Facebook Ad Account for Your Marketing Campaign

Are you considering using Facebook to market your brand? Do you know the fundamental steps for doing so? If not, you might want first to learn how to create Facebook ad account.

Facebook is one of the most significant advertisement platforms on social media. Companies are turning to their services to market their brand further. It is an excellent idea for you to go with the trend in pursuing better sales for your enterprise.

This article will teach you how to create a Facebook ad account. You will learn a few things about making one and some facts you need to know. Follow these tips and increase your company’s sales now!

What is a Facebook Ad?

A Facebook ad is a series of targeted ads designed to engage Facebook users. You place a targeted Facebook ad for free on your page or app.

You can choose to deliver it as an image, video, carousel, or link. Facebook provides the flexibility of targeting different audiences by demographic, psychographic, issues, or interest. 

A Facebook ad campaign is a great way to reach an audience and give them something they prefer without being too expensive to create.

Also, it enables advertisers to reach their target market by creating ads on Facebook’s platform. Advertisers can choose to reach a specific audience by selecting their ad’s interests, demographics, and geographical location.

Facebook ads allow your company to exert the benefits of general public marketing. It makes it possible for you to reach potential clients through their algorithm.

How to Create Facebook Ad Account?

If you consider Facebook your new “battlefield” for widely marketing your brand, you should learn how to make an ad account. This will serve as your profile on handling the advertisement campaigns you will release on Facebook.

1. Create a Facebook Business Manager

When creating your Facebook Business Manager, you must provide your personal and business information. 

Throughout the process, make sure to provide appropriate information. The details for your Facebook Business Manager will be available for your social media marketing campaigns.

As you create your ads, you’ll need to create a Facebook Business Manager. This accounts for all your ads, content, and campaigns so you can record your business’s data. 

You will also use this to manage all your ads in the future.

Facebook Business Manager is an app owned by Facebook that allows businesses to manage their Facebook and Instagram advertising activities. With this, you can separate your business activities from your personal ones.

2. Grant Access To The Business

Next, you should grant access to the business. In other words, you need to assign people to manage your ads.

For this, you can

  • Go to the Users tab.
  • Select People.
  • Invitethem by searching their name, ID, or email address in the search bar.

Here is additional information about Facebook Business Manager roles.

Add a second administrator at the very least right away. They should be a trusted employee prepared to manage the account if you cannot.

You want to grant admin-level access to this person when inviting them. This is essential because it means that if you accidentally disconnect or remove yourself from the account, there’s someone who can grant you access.

3. Include Your Company’s Facebook Page

Use your business manager’s Facebook page to link your business’s account.

  • Locate ‘Pages’ under the accounts tab
  • Select ‘add,’ and then
  • Click ‘Add a Page.’

It is possible that if you control your business’s Facebook page, its Facebook Page may already be showing under this tab. If it is successful, move on to the next step.

  • If you are an admin, you can 
  • Log into your Facebook account.
  • Go to your business’s Facebook page by clicking ‘pages.’
  • Proceed into the settings tab, and check under ‘piece roles.’ 

If you do not have admin access to the page, contact the admins, so they can allow you to access it.

4. Payment Method

The next step is to add a payment method. You’ll use this method when you run Instagram and Facebook ads.

If you do not have this information, you can skip this step for now. You can return to it when it’s time to run an ad.

There are several ways to adjust your payment settings, including scrolling down to the left-hand navigation bar to the option for payment methods.

5. Create Your Ad Account

  • Go to the ‘Add Accounts’ tab. 
  • Select the blue ‘Add’ button. 
  • Click ‘Create a New Ad Account.’ 
  • Select ‘Create a new account from the dropdown menu.

At the campaign level, you can set up a customizable lifetime budget. You can indicate how much you might spend during all your campaigns and any daily limits.

  • Name your business account. 
  • Select your business webpage
  • Enter your time zone, currency, and payment method.

You can now create an account once you have filled out all the necessary information!

To Wrap Up

It is an excellent idea to maximize the potential of Facebook in marketing your brand. If you are new to the Facebook advertising platform, remember the steps above in creating your FB ad account. These are baby steps toward the gargantuan increase in your sales!

How to Create Facebook Ad Account for Your Marketing Campaign

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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