Content marketing continues to drive incredible ROI for businesses. However,…
Content marketing continues to drive incredible ROI for businesses. However, you need creative thinking to develop original and compelling content to achieve success. Facebook Ad copies are no exception — they require effort and a little “outside-the-box” thinking. A creative Facebook Ad stands out and persuades the viewer to take action, whether to make a purchase or click through to a website.
The following creative Facebook Ad examples will inspire you to create a compelling Facebook Ad. This will ensure your content marketing campaign has the right impact and results you expect.
Creative Facebook Ads That Work and Why
Here are some creative Facebook Ads examples and why they worked.
1. Nom Nom
Nom Nom is a dog food delivery service. It incorporates a specific and short testimonial, “My Dog Loves This Stuff,” in its Ad. The text accompanying the graphic image of the Ad might seem boring to the viewer. But with the creative and concise words on the visual, the viewer is hooked and will want to read the entire terms written.
- Take conversational and catchy snippets from reviews and use them for quick and convincing ad copy.
- Use essential details in your primary text, but ensure that your visual image hooks the viewer and interest them to read more.
- Include promotions and deals in your ad description.
Slack’s Facebook Ad displayed a picture of a woman with a rainbow and unicorn. The Ad says, “What it feels like to sit in 25% fewer meetings.” The headline reads Slack: Make Work Better, followed by a description of what it provides: Slack brings all your communication together in one place.
Slack’s Ad is relatable with the acknowledgment that nobody likes pointless meetings. The CTA “Learn More” is perfect for the Ad; asking users to sign up based on the information provided might not be the best. Slack’s Ad shows how a work-focused communication tool can be advertised well on social media. It also displays how even the most suitable product can be made to look more “fun.”
- Use emotional words and phrases to describe your customers’ feelings after using your product.
- Incorporate creativity/imagery to your advantage.
- Use a snappy, memorable slogan as our headline.
In Tentsile’s Facebook Ad, its offer isn’t its product; it’s about its findings after testing its product against those of imitating competitors.
The primary text reads: We tested FAKE Tentsile products, so you don’t have to! A compelling headline of “See What We Discovered 😱” follows the primary text. This Ad copy is compelling enough to make the viewer click through and see what Tentsile found.
- Don’t just talk about how you stand apart from competitors; prove it with empirical evidence.
- Incorporate related emojis. The ‘gasp faceemoji’ Tentsile used makes the result of their search seem unbelievable or shocking. It even makes the headline irresistible, and the viewer will be compelled to click.
- Be on the lookout for imitators if you have an original product, and see how you can use similar approaches.
360Learning’s Facebook ad creates urgency and demand. The ad creative contains a bold statement saying: ‘Netflix for Learning Doesn’t Work.’ Followed by a description stating, “Netflix-style binge-learning won’t solve the current learning crisis.” An arrow points to the CTA button in the ad creative, which invites the viewer to download an e-book on the topic. It reads, “GET THE EBOOK.”
- Make your Facebook ads stand out with a bold claim. Viewers will want to see what you’ve got to back your claim.
- Add a Call to action button in the ad creative.
- Use hand-drawn arrows and illustrations to guide your audience to the action you want them to take.
Athos is a smart fitness apparel brand with products that provide athletes with muscle activity-based feedback. Athos’s Facebook Ad is a visual that explains the product. You get enough of a sense of what’s being offered from the visual image alone. There’s a ‘Learn More’ button below that viewers can click to get enough information about the product.
- Create an Ad that tells the average user what your product or service does without any accompanying explanatory copy.
- Consider investing in professional product/studio photos if you’re in a lifestyle business.
To Wrap Up
Facebook ads have proven to be effective. However, you need a creative ad that is relevant to your product and adequately conveys your message. Your ad must also be engaging and not too salesy if you want it to have an impact.
While it is important to plan these factors up front, you could also test different ads to see which is more successful. The creative Facebook Ad examples in this article will inspire you to craft a successful ad.
Frequently asked questions
What are the five Facebook advertisement formats?
There are currently five main Facebook advertising formats: carousel, single image, single video, slideshow, and collection.
What is the best Facebook ad format?
Adverts shown in a Facebook News Feed should have a resolution of at least 1080 x 1080.
What is a creative Facebook ads?
Ad Creative on Facebook is defined as any Facebook ad your website or app displays. A creative environment is what users see on a webpage, app, or another digital environment. Creating images, videos, and other formats takes place when users receive them.
How do you make a creative ad?
- What is your target audience?
- Conduct market research
- Choose your platform and design format.
- Make a decision whether you want to build brand awareness or product awareness.
- Make a memorable message.
- Gather creative assets
- Create custom videos
- Use striking visuals
Where do I find ad inspiration?
- Source: straight from the source.
- Previews and trailers of Apple’s Apps.
- Marketing tools. Getting inspiration from your competitors’ ads is the easiest way to find it.
- Wild advertising
- Following others
- Games for PC and console devices.
- Creative collections
- Brand ads
How many types of FB ads are there?
A total of 11 types of ads are available on Facebook. Now that you know the difference between Facebook Ad formats and objectives, we’ve created a guide designed to guide you through creating your own Facebook Ad based on the various ads you can use.
How do I make my Facebook ad stand out?
- An informative headline that includes benefits.
- Be specific about your brand with a call-to-action.
- Use eye-catching images
- Don’t be cute
- Remember Facebook’s 20% rule
- Keep your text short and sweet.
What are some creative ads?
- McDonald’s Seed Bombing. A clever seed bomb by McDonald.
- Posters from JobsinTown are perfectly placed.
- Domino’s Reverse Graffiti
- Open Wide for Old Timer.
- Axe’s Emergency Add-On
- Trucks from FedEx are Just One Step Ahead.
- Banksy Milwaukee Rivers
What ads are most successful on Facebook?
Carousel ads are one of the most effective ways to position your product via remarketing. Carousel ads are more interactive than single images or single videos, and typically generate more engagement and increases the number of ads clicked.
How important is creative in Facebook ads?
You should make Facebook videos and creatives because visual content can help reinforce the message you’re trying to deliver to your target audience. Additionally, an ad creative makes an annonce more appealing to the audience and has the power to lead to a user’s interaction.
What is a good ad?
Strong credibility, high audience attention, and friendly reception are a few of its qualities. The program features open-ended discussions with questions and answers about the product, psychological incentives to purchase, memorability, efficiency and frequency.
How do you get ad inspiration?
What is creative advertising strategy?
Creative strategies are blueprints that your company develops to describe how it is striving to meet specific goals and objectives, such as your company’s brand identity, marketing, and long-term business growth. A creative strategy that succeeds requires a mix of strategic goals and innovative approaches to meet those goals.
What is a creative campaign?
A Creative Campaign is a form of an in-depth brief, a kind of creative mass, as we call it in Kontra agency. A creative director is someone who manages and leads a creative campaign, and it is typically created for two reasons: Either a client your agency already works with requests it or.